The Customer Success Channel · 2018-07-10 · 36 min
Customer experience and usability is an essential part of customer success. You first need to make sure that you have a product that is built and working in a way that is for the customer, and is constantly considering how the customer is going to be using it to gain value. If your product loses sight of this, it’s likely it will flop. I spoke with Zachary Schulte, a member of the Customer Experience team at MeetEdgar, and we talked about how his team, the Customer Experience team, is the voice of the customer and working to ensure the product never loses the perspective of their users. We also spoke about ways to advocate for the customer when there can sometimes be resistance from product team, and how to balance deciding what’s best for the product and what the customer wants.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How B2B Marketers Use Customer Marketing for ExpansionB2B Marketing with Fexingo · on Customer success83 / 100
Hotel Tech Pays More, But Is It Better? | Edouard ClarkSchulering HUB Talking Hospitality Podcast · on Customer success80 / 100
Managed Services: The Engine Powering B2B LoyaltyBeyond the Transaction · on Customer experience76 / 100
Bedfellows: How Boll & Branch Keeps Humans and AI in the Same SheetsFuture Commerce · on Customer experience72 / 100
Where employee experience takes flight with Maruchy CantuLove Your People Podcast · on Customer experience68 / 100
Eliminating Bad Execution: Making Strategy Work with Daniel MälsjöStrategy Candy · on Customer experience64 / 100
A special episode: Big thanks to Anika, and a cheerful hello to Malin!71 / 100
Brandon Ramsey, Head of CS at OnsiteIQ - Customer success is not sales
Sue Nabeth Moore, Co-founder of Success Chain - Planning for Customer Success in 2024
Maranda Dziekonski, Senior VP of CS at Datasembly - The importance of revenue in CS
Chris Regester, CCO at Planhat - Delivering customer outcomes with a value framework