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Index/Customer Success/The Customer Success Channel
The Customer Success Channel artwork

Martin Stenke, Co-Founder at Infunnel - Using Personas and Maturity Scales in Customer Success

The Customer Success Channel · 2018-06-11 · 18 min

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Topics in this episode

PlanhatCustomer successMartin StenkeInfunnel PersonasMaturity Scales

Episode notes

Customer Success doesn’t always have to be called “customer success” for it to be an integral part of your companies values and responsibilities of each of your team members. At Infunnel - a Swedish marketing automation consultant agency - they don’t have a team with the title “Customer Success,” but their team is incredibly invested in helping their clients reach their full potential and the foundations of customer success are in their DNA.They have developed a customer maturity scale and personas that help them better help their customers reach their desired outcomes, and bring in the right type of customer.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives RevenueThe B2B Revenue Executive Experience · on Customer success80 / 100
  • Ep.17- How to Treat Customer Success as a Revenue Growth Lever and Not Post-Sales Babysitting with Ivan StefanovskiPre-Sales Unplugged: Leadership Playbook · on Customer success76 / 100
  • Scaled MongoDB From $35M to $2B - Why He HATES the Word PlaybookHunters and Unicorns · on Customer success74 / 100
  • Product Fruits: They hit $2M ARR on PPC alone, and rebuilding around AI broke the playbookThe SaaS Growth podcast · on Customer success73 / 100
  • Jared Cook - A Rebel Story of a CS Leader Scaling a Side Hustle with AIThe Rebels Of SaaS · on Customer success67 / 100
  • Why Customer Success Is the Next Major Category in MedTech with Rupal Ayer, Senior Director of Customer Success at SolventumOutcomes Rocket · on Customer success63 / 100

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  • Sue Nabeth Moore, Co-founder of Success Chain - Planning for Customer Success in 2024
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  • Chris Regester, CCO at Planhat - Delivering customer outcomes with a value framework
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