The Customer Success Channel · 2020-11-30 · 45 min
In this episode, our host Anika Zubair chats with Alex Farmer , VP of Customer Success at Cognite , about building customer advocacy programs. Creating strong customer advocates is something that every customer success professional strives for with their customer base. But what makes a good customer become an advocate? Is it how much of your product they use? A positive survey feedback? or them becoming a reference? Not only is it difficult to define a customer advocate but it also difficult to transform your good customers into great advocates. Podcast enquiries: sofia@planhat.com
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