
The Conscious Hospitality Podcast · 2025-08-04 · 1h 11m
This episode centers on Samy Samandjeu's early life narrative and the foundational beliefs that created his distinctive worldview. Born in Banya, Cameroon, Samy describes his mother's remarkable journey from poverty to building an import-export business and gas stations through pure charisma and will - never having attended school. His father contributed an emphasis on academic excellence, while his two brothers modeled different archetypes: Lionel as academic excellence, Steve as athletic achievement. Moving to Paris at age five during France's 1998 World Cup victory, then boarding school at 12, Samy learned a crucial lesson from his mother about visibility and responsibility - that being noticed in a room of difference was his strength to deploy. The episode explores how unconditional parental backing (his mother defending him fiercely to school authorities while teaching accountability at home) created psychological resilience. Samy frames his chaotic youth - sports, academics, rule-breaking - as valuable play within a safety net of family support, leading to his eventual conscious shift toward channeling his energy positively. This conversation benefits operators building teams and cultures, parents thinking about accountability and support, and anyone exploring how early conditioning shapes adult capability.
She started by polishing shoes and doing hair for wealthy women, learned to connect them for business deals and earn commissions, then flew to Turkey to import large TVs back to Cameroon to sell to hotels, building an import-export business by her late teens.
His mother repositioned their sudden move from Cameroon (after her failed political attempt) as a fresh start, using her remaining savings to buy properties for family, then telling her children they could pursue their dreams - Samy chose boarding school, creating his first memory of life as a moment to 'play the game.'
She told him that his visibility was his strength - that everyone's eyes would naturally be on him, and it was his choice what to do with that attention, fundamentally shifting his perception of difference from liability to asset.
Lionel, the academic brother, pushed him intellectually through competition and study; Steve, the older athletic brother six years his senior, brought him into sports and trained him to play at high levels, and Samy absorbed both excellence models simultaneously.
Around age 16-17, he realized his actions were causing his mother to travel from Canada to defend him at school, and he became conscious that he could direct his abundant energy toward positive impact instead of requiring her intervention.
Computed from the transcript - who did the talking, and the words that came up most.
Episode 66 - From Cameroon to Tech: Samy Sam’s Inspiring Journey Through Love, Leadership, and Innovation In this deeply moving episode of The Conscious Hospitality Podcast , host David Arraya sits down with tech entrepreneur Samy Sam ( Samy Samandjeu ) for a heartfelt conversation that bridges personal growth, leadership, innovation, and the healing power of love. From a small village in Cameroon to the fast-paced world of global tech entrepreneurship, Samy shares the remarkable story behind his rise - and the inner transformation that shaped him along the way. Together, David and Samy explore themes of conscious leadership , family legacy , resilience , and self-love . Samy opens up about his experience growing up with nine siblings, his pivotal move to boarding school, and how those early life challenges taught him the value of positivity , abundance , and emotional intelligence . Listeners will gain insight into: The spiritual and emotional tools Samy used to overcome setbacks - including failed businesses and moments of ego death. How his platform, Creatives App , is on a mission to empower creators and revolutionize the creator economy.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Hello and welcome back to the Conscious Hospitality podcast where we explore the humans behind impact, purpose and presence. Today, I have a very, very special episode for you. I'm honored to welcome someone whose story, vision and energy truly stand out. Sami Samanju, also known as Sammy. Sam is a creative force, a tech founder, entrepreneur and an author reshaping the way we think about leadership, innovation and freedom. Born in the village of Banya in Cameroon and raised in Paris, Sammy has lived across the globe carrying with him a powerful message of self mastery, positivity and possibility. He's the founder of V Management, a new era talent agency built to empower creators in an evolving digital world. And he also leads Creatives, App and Next AI2 Ventures at the intersection of technology, financial clarity and conscious systems design, helping creators, brands and teams step into flow, freedom and impact. In 2022, he published his first book, Positive Focus. My Philosophy, My Way of Life. A beautiful reflection on self, love, family and the power of perspective. The book isn't just a memoir. It's a call to anyone who believes in building a life from the inside out. Sami's work lives at the edge of what's next, bridging systems, stories and soul to help create a better world for the next generation. He also is, for me personally, a humongous inspiration with his positiv and his energy and his can do attitude. And I'm grateful to welcome him to the podcast. Let's dive right in. Samy, welcome. Wow.
Speaker B: Thank you very much for this beautiful intro. That was one, uh, of the best intro I've ever received in my life. Thank you. Thank you so much, David. I'm so excited to be part of the pod and just share, you know, hope, excitement and positivity because those are the underlying forces with which, uh, I live my life every day. So I'm excited for this episode. Thank you, man.
Speaker A: Thank you, Sam. And I am incredibly grateful for the friendship that we've created. You know, we had the absolute pleasure of meeting, um, you know, during the Intelligent Change summit that Alex and Mimi Icon put together in the first edition. And I remember you had your cast and you know, anybody that has a full leg cast but has thrown the crutches and is the main person on the dance floor is going to attract some attention. Um, but what I loved is that that positivity that you were infusing on the outside, after getting to know you a little bit better and speaking to you in more depth, I could tell that it was, it was not just a veneer, that it was truly emanating from the inside, and it captured so much of my attention. And now both my wife Jessica and I are lucky. Ah. To call you friends. And so really excited for today. I start all of my episodes with gratitude. I think it's the superpower that we have as human beings, and it's the one piece that can shift our energy immediately. So I'm curious, what are you grateful for today, Sami?
Speaker B: Man, it's such a beautiful question. Uh, and I will start by saying you're a brother to me. You and your wife are just such amazing souls, and we are resonating because we are made out of the same vibration. So every time, both of you, when I. When we hang out and, uh, share these amazing experience and memories, but also when I see your content on social media, we just resonate because we are on that level of vibration that is love, light, and positivity. So love calling your brother and walking this life and sharing those experiences with you as a start. And secondly, gratefulness. I have to say, what I'm grateful for every single day is just being part of this experience. I'm so grateful for life because this is the paradise people are always thinking after life, but we are living with, within the dreams of. Of. Of humans. The human dream is here. And every single day, I wake up feeling so abundant, so joyful, because I'm so aware that I'm living within the dreams of my ancestors. I'm living within the dream of my mom. I'm living within the dream of myself. And life is the greatest experience anybody can have. So I'm just grateful for being able to wake up and take a breath.
Speaker A: I love that. And I'm so excited to share with people the journey of what brought you to that level of awareness, because that's what this podcast is all about, is really helping people accelerate that journey into abundance, into awareness, recognizing that, yes, paradise is now, and paradise is here, and it's not something that we have to look forward to going to afterwards. So really excited to get in the journey with you. All of the episodes center around individuals that have gone through a journey, and they have moments where, you know, at one point they seem difficult. One seem. One point, they seemed like mistakes. But later in life, you look back and you realize everything is the way that it's supposed to be. So I'm curious to get to the very beginning of your life. Sammy, growing up in Cameroon, what was little Sammy like between the ages and two and six in the beginning?
Speaker B: Man, it's. It's quite beautiful because as you said rightfully. I come from this very small village in West Africa called Banjar in the border of Nigeria and Cameroon. And to this Google on Google maps, there's like 20 house in my village. You can imagine what it was back in the days. And my grandma wanted to give more opportunities to my, to my family, to my mom, to her siblings. So she moved to the capital city, Yaounde. Um, and when my mom was 12, my grandma had a car accident. She, she lost all her teeth and she couldn't sell fruits in the stall markets anymore. So my mom, um, as the eldest in the family of a family of 10 people, she's the first one she had to stop going to school at 12 to provide and support my grandma. So my mom will be shining shoes, polishing shoes. She would be hairdresser, she would do some modeling work. And when she was a model, uh, when she was doing hairdresser, she would do the hair of wealthy uh, women. So these women will say, hey, my husband made this deal, he made some money here. My husband is looking for funds to do this project. And my mom will naturally be connecting uh, these people and suddenly they will. She will be known as someone who connect others to support others in their mission and fulfilling their dreams. And she'll get commissions from them and she'll save so much of these, uh, commissions. And one day she decided to fly to Turkey and bought cathodic TVs. The big TVs. She'll go to the tarmac of the airport and she'll charm the soldier that will carry the TVs into the plane for her. And doing that she will fly back to Cameroon and sell them to hotels. So she built it at like 16, 17. She built an import export business that will sell TVs to hotels in Africa. She made an absolute killing. She never been to school. So imagine at that age and she wasn't speaking English, but she made uh, just with her charisma, her presence and her aura, she managed to do this business. And then she met my dad who was working more. He was an engineer working for the government. And they started doing some state deals, deals with the government, like building a specific road, building hotels and stuff and, and by her late 30s on a gas station. So when I was growing up, I grew up extremely fortunate uh, to have a mother that is uh, going after dreams, making sure that things happen. You know, I often post about magic privilege. My mom has showed me from zero that you can create magic just by your own will, your own belief in yourself and just that desire for life. And on the other side, I grew up with a dad that says, math is important, going to school is important, uh, being knowledgeable, uh, is important. So it was a very interesting mix, um, of academic excellence and life excellence, which I think I carried my entire life. So from zero to four, it was all of that. My mom chasing all these dreams and making so much money and us going to private school and having drivers and all these things. It was super fun. And then, uh, um, in 1998, I'm five years old. My mom tries to go into, into politics, and she's sent to jail for one week because she wants to create a political party. Um, and suddenly she comes out of it. She says, okay, I had enough of this country. She booked a plane for me, my cousin, my brothers, my entire family. We have 80, 90 of us, only us in the plane. She flies to Paris and we land. 12 July, 1998, final of the France, Brazil World Cup. When I land, just scored. Zidan just scored the third goal. France is winning the World Cup. And that's the first moment where as if I got a remote control and lifestyle. You awaken now, Sami. Time to play the game of life. And I, that's my first memory of life landing in Paris. And we said, let's go. Time to play the game. It's time. Literally, like a champion. And this is my first memory of life, of my mom taking my, me and my brother, my brother and my sister in a room and say, hey, guys, um, all the savings I had went into buying houses and properties for all the families. I have no more money, but who wants to go to private school? That's the only money I have said I want to go to boarding school. I raised my hand and my, my brother Lionel, I'm the youngest, uh, the middle one, says, yes, want to go. And we both went to, to boarding school. He became a lawyer, and I became. Me and my brother Steve, the oldest one, he, uh, wanted to play football, and he became a football player in Switz. So all of that, it's just all these flashes in my memory of my, by the. By, the abundance, um, of the heart of my mom creating this amazing platform to elevate her entire family and sacrificing herself to start from zero. And that's how my life started, with so much engagement toward life, so much belief in the promise of bigger opportunities, and just so much dare. Dare to become, Dare to try, dare to do. And, and that has never left me because I've never believed my Only belief in my life was like, anything that you want, you can, because of my
Speaker A: mother, you know, that's incredible. And thank you for sharing that story. I think, you know, it's so, um, it's so important to understand how you get to these beliefs that then shape your world. And I love the fact that you didn't need to have a belief that was broken because of something in the future that happened to you. But it just, it's something that's been there since the very beginning. A lot of the time we have these beliefs that are ingrained within us, right. Consciously, subconsciously, from different resources or from different sources. Pardon? But then later in life, we go through and we, we see that something is not necessarily the way that we learn. And I'm sure you had some of those. But that belief in abundance and that belief in that faith, and not faith necessarily needing to be tied to a religion or a practice, but just in through example, through real life example, uh, definitely brings a baseline of this appreciation, uh, for life. And that like you said, I was told I can play the game from the age of five. And I'm in that game and I'm on the pitch, which is amazing.
Speaker B: Literally, you are the man in the arena. Uh, we have never been by, uh, I think my entire family, we have never been bystanders or people watching from the crowd. We have never been part of the people in the stand. We have always been in the arena. And when you are in the arena and from the age of one, you see magic. I've seen my family, my mother, my father creating magic. When I say magic is like suddenly one day you, uh, are here part of this experience and hang out with your cuisine, etc. The next day you make $10 million and you fly in private jet. The next day, the very next. It's not like in 10 years, it's like the very next day in one deal, one conversation with the right person. So you start believing one till one conversation. You own a gas station and you have never been to school. And one of the biggest gas station in the capital city of Cameroon. And you're a woman in the seventies. That's magic, privilege. And so first you see and you experience it. And secondly, they tell you, me especially in my family, they tell you, you are the chosen 1. Future 0. Your brothers, your mother, your cousin. Everyone is looking at you and be like, your life is so. Is going to be so amazing because Sami are the chosen one. You're the chosen one. You're the chosen one. You're starting Belief and you're starting point in life becomes something so incredibly like high up that I don't even know what is the experience of other people. I cannot relate because in my head that build me. We are like computers anyway, so that build my model, my mental model and into a model of abundance, prosperity and belief in magic. I don't know what is life without living, without faith, because faith has been with me from zero, you know.
Speaker A: Yeah, no, and it's interesting if you talk about it energetically, vibrationally, you know, it's simply that it's not a match. And so everything that you're looking out for, and it's no surprise where you end up in these circles, that you end up with the individuals that you're surrounded by. It's all individuals that are at this very high frequency and they're speaking about things with great impact and with tons of, uh, financial abundance around you so that those things can actually happen again. It's from the, from the program that you've created in your mind from the very, very beginning. So let's continue down the journey, Sam. So I'd love to hone in on what life was like for you guys at home, the dynamics between you, your brother, your other, you know, the three of you, you being the youngest. And I'd love to also understand, you know, you've been told you were the chosen one from very early on. How did that sit with the whole dynamic with your brothers as well?
Speaker B: So that's a beautiful question and nobody ever, uh, asked me that question. But it's so interesting because first I've always been extremely protected, uh, by my siblings, by my brothers. Lionel, the one that is two years only older than me, um, at the beginning was little competition among us for school, for grade, because at sports I was always so good. Steve was so, so good at football. But from, um, I would say I took the best of both. Lionel was super academic and Steve super cool, sporty, the guy that drives a Ferrari, dressed super cool. He's a football player, so you know how they are. And Lionel is very like. We went to boarding school together, so it was wearing a suit, where we'd be wearing suits since we are 10 years old. That's why I wore suits until I was 27 every single day. Um, so I took the best of both worlds. I would go play football with Steve and all his friends and his six year old older than me. So I became extremely good at football very quick. So I went to, uh, you know, academy and all this stuff. I was really Like, I played a super high level and I was semi professional myself. So Steve really carried me into sport, protected me. We played in the same team. So even when he was like, way older than me, I was already good enough to play with them just because he trained me. And Steve has been there to carry me, to support me, even financially support me, uh, later down the life. And Lionel, it was much more challenging me at school and at school, we'll be in the same school, Lionel and I, uh, so we'll be even now studying to pass exams. I'll just put the iPad in front of me and we'll face time for like 8, 9, 10 hours per day. So both of them have played crucial role in my development as a human being. And I took the best of both. I took the academic excellence and I took the sport coolness drive. Steve, when you look at me, it's literally like ball player archetype. And you know, when you look at him, he's archetype of a lawyer, like. And yeah, even my, my fiance Mimi says that I'm the mix of both words. So it was amazing to grow up with two figures like them because they kind of shape my vision. My mom was not always traveling around the world, meeting, meeting all these amazing people, making business happen. As we're more into boarding school and into, uh, playing, doing a lot of different sports because I was hyperactive when I was a kid. So that energy, I always had it, it. I've always been that thing. So the, the I was, you know, my usual Wednesdays will be, ah, 6, 7am Tennis. Then, um, it will be judo, then it will be football, and then it will be like, uh, another sport or rugby, some sport that I was excited about that moment. And the weekend you're going to the competitions. So I always had so much energy to give. And my brothers will come with me a certain sport or I will go alone. But they really drove me. They are my competitive, uh, side. They are my excited side. And my sister is my, My hurt side, my love. Like, she's always telling me that I don't have to do all these things to be, to be, uh, an amazing human being. I don't have to achieve more. I don't have to compete more. I don't even. When I will pass exams, she'll be like, you don't even need to take all these things. You'll be the smartest person I know. Uh, her kids are like my kids. You know, my, my n. Shoes and knees. I. I went, I was there. Everything for the three of them, when they were born, I was at the hospital. So I think my family is the perfect mix of how a human being wants to be loved and supported. I speak to. We speak every single day to this day. Like, there is not a day that can pass without, uh, my mother, me being multiple times there on the phone with my mother, uh, with my, My brothers. Like, we are a super team. We behave like a team and like a support system where when one of us is falling because each of us. I was speaking about it yesterday with a friend. Each of us has failed because at some point your life goes like this. So each of us has fell at a different point in life, but one of us or the group was there to support the other one into. Into their moments of difficulties or challenges, to elevate them. Otherwise, the fall could have been way bigger single time. Whether when it was my turn, it was my brothers or my sister and even my mother were all there to come around, um, the one in need to support them. And I'm so grateful because that support system makes me indestructible, because I know that I have a strong foundation.
Speaker A: I love that. And it's so evident. Yesterday I just saw, um, a phrase that said the main ingredient in life is love.
Speaker B: Love.
Speaker A: And this is the perfect example of that. It's love all around. And in different ways, each one has a different way of expressing it, of receiving it, and it's, um, being able to embrace a little bit of everything. And having a third child here at home with my daughter, she definitely takes the best of both worlds from the. Her two older brothers and creates this little superhuman, um, that understands when to come in, when to come out, when to push, when to. Not a lot, because she's seen both sides, which are very, very different. So amazing. Um, Sam, let's talk a little bit about, um, your. Your move into. Into boarding school, but moving away from the home. Because that is the first kind of pivot moment that really takes some consideration, take some thought. It's easy to say, hey, yeah, I'm going. I'm gonna go spread my wings. But then what was that moment when you arrived into the boarding school like, and to be able to be on your own, what were some of those feelings that were going through your mind at that point?
Speaker B: Sensational. I loved it. Oh, my God. I was always the only black guy in boarding school. So I arrived at my mom. You know, at the beginning I had questions. You know, you arrive in Europe, you're having friends. You're not, you Know you're from Cameroon and you see all these extremely wealthy people. Uh, and, and you see the school is, you know, we have tennis court, we had a lake, we had golf, we had classes only like four or five hours a day. And you look at this and you have a little dissonance at the beginning, like, what's going on? But my mom looked at me and one day she said, uh, that's your strength. When you enter a room, they will never be able not to see you. They have to see you because you're the only black person. So naturally, all the eyes will always be on you. So it's your choice to decide what you want to do with this attention. Because your entire life you will always manage to have, um, the attention of any room when you get into that room. So imagine when you hear that at, ah, 12 years old, you start shaping your belief and you feel like, oh my God. So if I can capture so much attention, what should I do with it? And when I 12, you do stupid things with it because it's funny, you know, you don't want to focus and sit eight hours on a chair. So all you want is to play football. And at the beginning at 12 and at 14, all you want is to talk to girls. So, um, it was mainly that me being stupid all these years until I was. But it was so fun because I had. You know, when you are in boarding school, you spend four months at a time there and you only go for a weekend and you have all this abundance of space, time. And there is no rules really in those schools. So it was just us playing. I remember my youth was just a play. It was a big play. Football friends just surrounded with fun all the time. I have to say I was like, I had the most amazing upbringing just because, uh, my mother always allowed me to be me. And every time they wanted to kick me out of school, my mom will show up and say, I'm gonna sue you if you try. And so she was backing me up all the time. But we'll go home and she'll be like, it's your fault. I know you did it. I know 100%. But in front, you know how powerful it is when you have a room. Like there are 10 teachers. They say, Sammy is disturbing the peace of the class. Sammy is this, Sam is that. And your mother and yourself are standing, sitting in the middle of the, the, the, the. This big. I got this castle. And my mom stood up and said, you say one more word about my son, I take you all to Court. You know how powerful that feels. And the next day, the dean comes to your. To your bed, say, are you okay? You okay? I hope nobody said anything to you. And I always looked at it and said, that's how the world works. Because if my mother will have sided with them first, I think mentally you start like, you know, feeling like it's yourself against the world. But there I felt like it will be always my family with me against anything that life will throw at us. So that love, as you said before, it's so important for kids to know that their parents have their back, no matter the circumstances. But then in the background, they will teach you, you, that what you have done is wrong. Because she knew that. One day when I was 16, 17, I just awakened. I said, I have all this light. I have all this abundance. I can use it to channel into positivity. I don't need to put my. My mother in the situation where she's traveling to Canada, she has to take a plane, stop her business, come back to this school to. And face these people that are telling her how she's a bad mother because of my actions. That reflection naturally came with age, where I started being like, I don't have to do this. I can just do positive and uplifting stuff for the room. And when that realization kicks in, you become a whole nother human being. But before that, I think people should fail, especially kids. They should do a lot of mistakes because that's how they realize what is good or what is bad.
Speaker A: Yeah. And I think it's interesting you share this. Uh, we talk about love as a. An ingredient, and I can see that this is going to be the. The kind of overarching theme of the entire journey is there's always love. And one of the elements of love is that it's unconditional, because if not, it's not really love. If. If you. If I'm gonna care for you and love you and give you it, but in exchange, you have to do X, Y, or Z. That's not love. So it's. It's about that unconditional element. And that's exactly what your mom demonstrated and led by. Exactly. Example, in that case.
Speaker B: Amen. It's exactly that. Like, it's. It's unconditional and supportive love. It's not only. It's educative as well. It's like there is a path of life. You can choose whichever path you want. The path that will create positivity, kindness, love for the world is this one. The path that will Create destruction, hardship is this one with every single action, every single breath you take, every single move you make, you decide which one you want to make. Make. I'm not going to tell you which one you want to make to make for yourself. I will show up, I will love you and support you unconditionally with what I can in my full capacity. But then I will stop there. Yesterday one of my friend asked me, what's your trauma? What did you grow up with and that created this trauma for you? I said honestly, every experience in my life, I'm so grateful for them because I didn't leave the crazy traumas where some people were beat up and family called destructive. I live with a world where they call you the chosen one, they love you unconditionally, they will show up at school and try to sue people that will talk bad about you. Like I live up around that. So it created such uh, even my kind of hardships, every single type uplifted me. So I cannot sit here and lie and say that I live those traumas because my mom did an amazing job and my dad as well in his own capacity, uh, to make sure that we have uh, the most incredible upbringing. Imagine you come from a small village of 20 house and you end up going to school with all the sons of presidents and all these things. Playing golf, playing tennis and also I can play any sport just because I went to that school. Any sport. All day we were just playing and ice skating, we had an ice skating ring, Olympic pool, all these things. I was so fortunate because my parents provided those uh, that, that system for me, you know, those opportunities.
Speaker A: Yeah. And I, and I do think that you know, it would be easy because there's a lot of people that go through a journey and then afterwards they experience healing and they go through the, they do the hard work to get to that point and, and then they elevate to a certain level frequency and of, of awareness and, and, and it's easy for those people to then go back without wanting to, but, but go back and start judging in a way and thinking oh wow, those people haven't gotten there yet and I've gotten here. And so let's try and it's often in the way of trying to help people, let's help people go through the same thing. I went because I feel so much better now. Whereas in your case it's a little different is there is no judgment because you didn't go through that same thing, but it's simply knowing hey, I didn't go through that, but I can show you where I'm at and you can meet me here anytime you want to meet me here. It's simply. That's the unconditional part of it. And that's something that you absolutely embody. Amazing. So after boarding school, what was the next step? What was the next, uh, jump in the journey?
Speaker B: Boarding school. I literally m. My. The last year of body. So basically after boarding school, I go to my last two years of. To take the baccalaureate in France. So no, um, my mom knew that at boarding school I was really not working. I wasn't at any good grades. I had terrible grades. It was a nightmare. Only at math I was good, uh, and history, and because that, those are the one that were exciting. And my dad also always told me, you can be. You don't care about history, geography, all these things, because history books are always rewritten by the president that is sitting there. Uh, the only thing that, the only truth that remains is math. So it was making sure that at math I always had incredible grades. And then, uh, the last two years to take my baccalaureate, I went. My mom sent us and got us a flat. The rule in my house was at 16, you need to leave the house. At 16, you need to have your own flat and deal with life. Because my mom was also away traveling and living her life and she wanted to make us independent very early. That's why boarding school. She was like, in life you will meet, you'll have to pay your own bills, uh, understand how to deal with money, understand how to deal with relationships, like all these things that you need to figure it out. She's like, I'm not gonna sit here, babysit you for the rest of my life from 16. Go figure it out. And she'll give us the support, the space. But then she'll be like, if I give you some money in September for the year, of course, what the 16, 17 years old was his own flat next to Lyon. Clarence does Go spend it all. You'll be like, good luck for you. Go figure it out. How to make money. So I was making, uh, polycopier. It means I was making notebook. Because I was friends with the people older than me in school and I would get all the exams, they would give it to me. I rewrite and create systems to easily pass exams and I will sell it to, uh, to my friends. And I made so much money out of it and refinance my, my entire life, basically. So I. For me to decide what I do next, I went to the website of the Cat count which are the big, the 40 biggest capitalization in France. And um, 39 were men went to polytechnic, uh, in, in Paris out of 40. So I was like I have no chance to become one of the big CEOs. And in my life I've seen my mom being a boss all the time. I've seen my dad makes the decisions for an entire country. So from there I decided no, I cannot stay here. I looked around and I looked at Switzerland. I had the HEC Lausanne, uh, which is uh, you know give amazing, an amazing school for, in Switzerland for economics finance studies. And then I looked at hec, uh, uh, Montreal in Canada. My mom said I can visit you easy in Switzerland. Go to Switzerland. And I went to Switzerland where my brother actually signed to play football few months before. So I was like perfect timing. It was in Geneva. So it was, it's an hour, two hours, uh, car ride and, and suddenly I don't know how I looked. My. I always have the same actually technique. I can study anything and memorize anything and learn anything extremely quick. So I just locked myself in a room for um, for one month. I memorized the entire exam to pass the baccalaureate and get the grades I needed to pass. I got the grades and I got accepted into one of the best school in the world. So I got to get to again Switzerland. You live with all these amazing people, you meet even more amazing people. And I was on my way to Switzerland to live that life and become um, and take a ah, bachelor in political economics and science.
Speaker A: You know, at that point in your life with uh, the dream, the opportunity to dream big and going into a platform where you finally like you. I think one point you mentioned which is key at being a dad of young kids, especially now they're 14, 12, 8 almost. So those ages where like you mentioned they're starting to shift their awareness, right? And you go through these moments where you have very honed in awareness, very closed minded, where all you care is girls, girls, girls, girls, girls. And then there's moments of life where you open yourself up to extreme wide awareness. And I think we go through that, that even as adults. And so you, you're in this moment where you, you kind of honed in, you zeroed in on studying, you knew that it was important so you were coming in with that mindset into the school. But you were also kind of opening yourself back up to okay, now what uh, what was your dream at that point? What were, where were you headed in that, in that moment?
Speaker B: It was just to become a CEO of a company. I was like, not even the CEO, owner of company. All my life. I was like, I only seen owner make money. I've never even seen CEOs make money. I was like, I need to make, I need to be an owner. I need to own a company. And the only people that own the top chairman and stuff, they are the people that I want to go after, you know, and, and the only, the single biggest factor of my school education success was the people around me, my friends. If my friends were doing stupid things, I would have done stupid things. But because all of them were so focused and you know, when you, it's simple, you want to hang out with people, you message them. They're like, I'm in the library. They're like, okay, I have to go to the library. We talk out. My friends, the girls, I want to see that girl, she's in library. I have to spend some time in the library. And also the school you choose is so important because my school, they told us from day zero, you can go to Harvard, you can go to mit. When I would speak to my cousin who grew up next to me and I was hanging out with him all the time, they're telling him, hey, uh, you have to become a chef, you have to become a cook, you have to do this job. They never even put in their head like, hey, by the way, if you do this, take these exams and apply on this website, you can study this. And my cuisine literally became a chef just because they never opened his mind to all these opportunities. So having, um, a circle that nurture that desire for, for, for focused work and having being at schools and having parents that tell you, hey, you can do all of these amazing. Because you don't know. You just don't know. Your horizon is so narrow, as you said, but you need people around you that keep you focused and a big open horizon. Yeah.
Speaker A: And the bigger the people around you are dreaming, the bigger you dream. It's just, uh, it's an energetic, simple process you mentioned. Yeah. So you finish your schooling and at that point I assume, uh, that you know, there's a level of maturity and growth. And like you mentioned, you were around a circle of high achieving individuals that were focused. Where did you go next after that?
Speaker B: Go to Switzerland. I spent two years there. I ended up having amazing grades. And then I applied to Green Exchange Barcelona, uh, in Pompeu favorite. The school is one of the best universities in Spain. And I managed to get in. And I arrived in Spain and it's the opposite of Switzerland. First week the teacher forget to go to come to school. Uh, so it's holiday. Basically I'm on holidays for one year and literally like you go in Switzerland, you wake up at 6:00am, you have to run to go to dog because, uh, out of the thousand students the first year, 500 are kicked out by January. So it starts in September. So it's a competition. And 200 more uh, are retaking the year. And by miracle I was playing football, I was swimming professional, so half of my day were playing football. And by January, when I see how competitive it is, because before that I never faced competition. I could football. I'm like, hey my love, that my brother is achieving that dream for me. Let me focus at school because I actually love school and taking exams. And I managed to extremely focus. I passed, uh, among the 300 I passed in second year. The second year I kill it. So I'm among the 50 that can go in exchange. The year after I go to Spain and it's the opposite. I ah, have four hours classes per week. They basically give you all the exams. And I'm like, my mom thought that I was spending Swiss money in Spain, so I was living like a king. And after, I remember after six months my mom wake up and she's like, how do you feel? I'm like, well, um, like I'm just exhausted of partying. It's not that fun. But it took. But I loved it because I think as a man or woman, you need to experience that in life. You need to party so much that it gets outside of you. And you're like, okay, I've done this enough. Uh, um, I know what it is. And I loved it because it was the perfect moment in my life. Third year bachelor, university, easy exam. You had the space to be dumb and to do all these kind of things. And from there I'm like, okay, I have to do something to start doing something with my life. I call my friends from Switzerland. I realized that they're all applying from jobs, uh, all over, all over Europe and all over the world. I'm like, oh my God, I cannot stay with the Spanish people. They don't want to work. They don't want to work. So I called my friends and my network in London and I got an internship to come work in finance in London. And I come here, uh, and I'm like, wow, London is a beautiful city. Let me uh, come here. The first day arrive, I meet already someone, Marc Antonio with my co founder at Creatives. That's why I Think I'm the luckiest man in this universe. I come, I literally drop my bag and at 6pm M, my friend from, from Switzerland, Alicio tells me, hey, come, uh, to this club. Uh, it's gonna like, it's fun. I'm like, I'm exhausted. But okay. I always say yes to life. I go to this club and, and someone come across the room is like, who are you? Why all these women around you? I'm like, dude, I have no idea. I'm just standing up here. I don't know any of them. I just. Because I smile and they come and he's like, oh, uh, you look like you play football. Come play football tomorrow with us. I'm like, okay. I go. The next day play football with him. Is the entire old managing director of Goldman Sachs, JP Morgan and all this thing. They're all playing there. They're all 50 plus. I'm 22, 23 and I run super fast and I play football. They go from losing every single game, from winning every single game. 5, 6, 7, 0. Because I score all the goals and they love me so much that, um, fast forward when I complete my master and during COVID Mark Antonio, the guy who came to see me in the club, left JPMorgan after 15 years and became my co founder at creatives app. So luckiest man on earth.
Speaker A: Yeah, well, it's the chosen one. I know. But I really believe that there's no such thing as luck. I think there's fortune, good fortune, and there's moments where treasures are put in front of you. But there are so many individuals in life, life that have the treasure in front of them and they don't even see it. And so it's one thing to have the treasure there, the other thing is to actually be on the lookout for treasure and constantly hunting for it. That's the difference. And so I'd love to.
Speaker B: You.
Speaker A: You, you kind of fast forwarded this, um, moment of meeting your co founder and. But I would love to go to that moment now, um, and really hone in on the conversation that you had. How this happened, idea of creative app happened and how you decided to venture into something new and yeah, how that whole moment occurred.
Speaker B: It actually started very far. So I come back when I'm in London. I actually finished my internship and I go to Harvard to study M and A and private equity during the summer school. So same thing, I'm sitting at my internship with the girl next to there is a new, uh, Internet. And he said, oh, I went to Harvard and Stuff the girl next to me, my colleague said, oh, that's so cool. She hyped him up. And I'm like, it's easy. She's like, what do you know? Went to Harvard. I'm like, it's true. And I take the exams and I study hard and I go to do the summer school and when I'm there I become friends with a lot of people. And when we sit on the campus of mit, which is like literally the same city in Cambridge, uh, we start, start developing some algorithm and some scraping algorithm. And I had, I was friend with a lot of models and I said hey, we can scrape everything that was at in an Instagram bio. And back in the days that was the email address. I would say get all the email address of brands in Paris and send them an email. And I could send every single day 198 emails before Google blocked me and consider you as spam. So we send all these emails, all these brands and I realized, hey, like a simple email, two lines. And I realized that all these brands were looking to sponsor models, influencer, good looking people to promote post on social media. So I automate this, I call one of my friends, I send her profile to all these brands by the end of the summer, like brands are sent to, I sent her around like 30k worth of clothes. She had hotels everywhere in the world and just 5,000, 5,000 followers. I'm like oh, that's cool. And I called my mentor back in the day say hey Sami, start a company just so you pay less taxes and you don't get the money directly. And I'm like, I didn't get paid yet, but I'm sure you can ask them some money. And I asked uh, to cheat. Monday, a brand new closed. They reopened recently. Ah, €500. And they said yeah, no problem. I'm like, like why you say yes too fast? Okay, Let me ask 2000 next time. And they say yes again. I'm like oh my God. And so, and bear in mind, I come back from Harvard and my mom says, hey, go to this university to do a double master. I'm like, how is he doing all these studies? She's like, go to the library. Trust me, trust me, trust me. You just pass the exams for me and use the library as your office. It should really like this job. I'm like, okay, cool. I walk in the library the first week, I see Mimi, uh, and she's sitting there. I woke up to her, I say, hey, I came to this university to marry you. You're going to be my wife. And she's like who are you? What's your name? I'm in a five years relationship now almost a decade later she's my fiance and I'm about to marry her. So go to university is good for you. And all this time I was in the library just building a uh, website for my talent management agency agency that's in 2014, 15, 16 super early days of social media. And quickly uh, by the end of the year we make like a million dollars just because that first like people were starting to hear hey I have a social media agent, social media manager. And I was just sending for me it was just sending email but next thing you know I finished my master and have a double degree on top of it. I have a business that generated a million dollars from the library of the university, uh, in total turnover. So I'm like I have something here, maybe I should try and not go to these Goldman Sachs and all these things. Uh, as all my friends were going to. So starting this I go to Paris and I start like being. Because I always had this energy so I just need to be in a room for brands manager and I discovered that those brand marketing manager that manages millions and millions for those brands that Ah, 23, 24, 25 years old and they want to hang out with people that give them good energy, good vibes, polite, dresses well is kind and always just providing and giving good advice. And they will call me, you know, uh, like I will receive call from any kind of brand, high fashion brands like hey Sammy, I have this fashion show next week. I need 10 beautiful models that to, to come sit here. I'm like yeah, no worries, I will find you 10 people and, and we'll get paid to do all of these jobs. So I will, I will travel all around the world, go to every single event. Imagine you're 24 years old, you're basically bowling like hang out of the biggest celebrities you can imagine going to Cannes festival, doing the red carpet, flying in private jet to Coachella, uh, having the yacht in Ibiza. Like they will give you brands just because they want to buy coolness and brand identity. And I realized that so I will create an entire cast of, of talent. And you know at the peak, by the time of COVID three, four years in uh, we had like something around 300 creatives on the roster at 50 employees across Paris, London and Milan. And I was 26 man. So it was uh, in total we generated something like $10 million in turnover. And I never raised any Money. So it was just me sitting there and I realized that, wow, wow, I could create something sensational. And um, it was great. And so Covid happens. I sit here and it's the first time in my life where I have a break because it's a very fast life. You go from fashion shows to fashion shows, fashion shows to different seasons. And I sit in Covid and I realize, oh my God, I don't like this. Like, I, ah, grew mentally, spiritually because a service business, you had a business, you didn't create it in assets, you created a, A uh, job for yourself. But it's a liability because it takes all your time, energy, resource. And I'm like, I don't want, I don't want to carry anybody's bag. I don't want to deal because people were seeing beauty and I don't. What you actually see is problem to solve because when these people call you, it's always a problem that you have to solve because that's just the life. So. And the agency starting to have so many problems because when you scale a business that makes 0 to 1 million is, is a certain type of business. 1, 2, 3 is a certain type of business, 3 to 5. It's a completely different thing. Completely. Every single sector and department of your business fully change. And you need a different set of skill, different systems in place, which I didn't have back in the days. So during COVID I sit there, uh, I go to play football. And my co founder now, Mark Antonio, or he sits with me, he's like, hey, how's it going? I love all the boys, love what I was doing. So they were asking me, I was like, oh, it's not very going well. We have this, these challenges. And he sits with me literally for two, three months and just talk to me and help me solve each of them. It's like, oh, it's super cool. You can do that. And by the end of the three, four months, we realized, oh my God, we could build a tech platform that does exactly that. So during COVID all that happened, realized that there is a huge opportunity that nobody in the market has ever thought and could build it. It's because we had the knowledge and we also knew engineers that could do this. So I meet the engineering team, they look at me, they say, man, we love you. We love your energy. You don't need to pay us anything. We're going to build it for you. The day you have the money, pay us. I'm like, that's amazing, guys. And they take Some equity. My co founder comes invest like almost $200,000 in the field. And so all of this goes super well into building what is today creatives app. And on the flip side, my agency starts burning because you're not there. When you are not there as a CEO and as a service owner, it's game over. You must close today. So we are burning, we are suffering and it's exploding in the fly, in, uh, the air there. And at the same time, basically I go to Cape Town. I'm supposed to get to Cape Town, I go play football. I ruptured my left Achilles tendon. The next day I call my brother Andreas, Andy. Um, he's like, oh, Sammy, you're supposed to come to see me tomorrow. I, I'm so sorry you're not coming. Sorry for your injury. So I'm in my hospital bed. I'm about to go into, into, into um, surgery. He's like, semi brain, but what are you doing? Even I'm like, oh, I don't like the agency. I'm focusing on the tech. I love tech. I've always been super excited about tech. It's like, whatever you do in your life, Sami, you're going to be the most successful person ever. So here. And he transferred me when I'm in my hospital bed, $150,000. Like, have fun with it. Call me back when I want to be the first investor on. I'm like, okay. I'm so. I'm like, I. I know a lot of people. I messaged 20 of my friends, 19 invested in total. I raised $2 million for the precede round of creative app from my hospital bed without signing a single contract. And when I wake up, I send them all contracts to sign. But that was because. Because I ruptured my list and I was smiling when it, it happened. I wasn't even. I was like, yes, I get some rest, I get to sit down. So I do that, I raise the funds and I'm like, wow, that's amazing. I wake up and at the same time, on the flip side, my agency fully goes bankrupt. I lose something like $1.2 million in total. And it was so hurtful because you don't lose only the money. It's not the money that pains you is you lose the group of friends, the people. You take it so hard because from zero you have been flying high like the sky. I've ah, been in like I lived the most amazing experience one can have. Uh, and I face my first punch, my first big punch to my ego. To I went to ego death. Because when you wish for change, you never know how it's going to happen. You have to. You have to lose that old self in order to, To. To get the new. And you don't know how that death will happen. You wish certain things, but life is giving you other things. So it was a beautiful season of cleansing, a beautiful season of awakening to, to the truth of, you know, this life is here for you to experience it. Don't force it, uh, just dance with it. I think all my life before that I was trying to force things. I was trying to be that guy and wake up early and do this thing and do. And. And I realized that actually you don't control anything. If your destiny is made to be a certain way, it will be that way. You can just sit back, relax, and smile at anything. It's like now I'm sitting back and I just see flashes of moments in my life flashing before my eye. And all I can do is smile at the movie. Uh, uh, I'm almost not the protagonist. I'm just the one that is watching it and smiling. Our life has designed my life. And it was very hard because I grew up during those time. I was hanging out with so many amazing celebrities and stuff. And I discovered also that, uh, people like you for your job title, a lot of people like you for your job title. And as soon as you cannot provide the same anymore, um, these people will disappear. So it's an important and amazing realization and it's an empowering one as well. So it was quite, ah, frankly, difficult, hard, punchy to have at this. And it always happened at the same time. Health issues, business issues, money issues, relationship issues, all at the same time. And at the same time, I was in a relationship where I sit there and I think that I'm, um. I've lost the loss, the love of my life. And we're in December and I spent three weeks in bed. Like, same, same period. Ego, death. So for me, meeting, I couldn't move. And I'm like, oh my God. Like, my body was removing that. That thought from my being. And I remember 7th of January because I've been not in my calendar. Alex messaged me. He's like, how do you want to come to Cape Town with me? I'm like, yeah, cool. I have to step out of that. And I take my furnace and I promise, I write a note. I write so many notes all the time. I said, yeah. I promise myself that this year is all about me. This year is all about positive Focus. I go to Cape Town two days after, um, I meet Andy, who he became my brother. He become my first supporter. The one that really instilled in me all these things. Uh, I go to Coachella with my agency. I realized that every day people go sleep at 4am Andy and Alex. When I'm in Cape Town, I'll walk down the street, people will be like, who are you? They will stand up in restaurants, start clapping me. And I, I'm in the street walking, people are clapping and standing up and clapping me and take pictures. And we are with all these celebrities that like send me. Your energy is different. You have to think why I start thinking, that's why I'm like that. So when I go to Quite Chiller and we are all at these events and people are uh, partying, I stay up at 4am and I write and I write. After two weeks I have this book that I've written that goes to the depth of why I'm the way I am and what's the title? Positive Focus. So just because I went through that, that hardship and pain, I write that title. I published the book. Few months later it was available on Amazon. And it's because I went through all that hardship that that thought of the title of the book came to me and I write it and suddenly I realized, oh my God, this was all meant to happen. It was all meant to happen exactly the way it was meant to happen. Because I would have never wrote those words if we have not not happen. So uh, it was quite a beautiful transition of my life where also because I've learned so much about how agency work and I was the founder and the person that. So I was able to understand how to build a system that will digitalize every service that you do physically into a platform. And suddenly I realized, oh my God. My mission is to build creatives app, uh, which is reshaping the creator economy by merging emerging fintech, AI and operational intelligence. It's like a cohesive SaaS platform is AI SaaS that empowers creators, brands and their management agency with uh, scalable systems. And when I built that it awakened my deeper love for tech. And I realized that I have a really unique uh, sense of how tech should work, how beautiful it needs to be, how the user experience needs to be. All the, I think black people, we are perfusive people, we have unisense of sound music elements. And I managed to channel that into tech and building creatives up. So you know, it reached a 10 million dollar valuation when I raised My pre seed round. And I was so proud and so excited to be the first, you know, um, Cameroonian from Banja to do to focus on tech and build tech products because it doesn't exist. And from there it just awakened so much for me because finally at the time to focus on tech. I didn't have my agency anymore. I didn't have all this friend group that was clouding my spirit. And I was alone in front of my computer of my engineering. And engineers don't talk to you, they just code. So for once in my life, uh, at 28, I had the full space to look at the mirror and say, who are you? Why are you here? If you don't have to redefine yourself by the number of fashion shows you go and the cool people you go to, who is Sammy Sam? And it was such a fundamental season of my life to go to that depth so I can kill the old self and redefine what the new self looks like. Beautiful season, amazing.
Speaker A: And to be able to go through that so early in your life. Most people have to go through unfortunately a hardship much later in life because they haven't had that, that opportunity. I would say early on, um, now that you've come out of that, you come out of that journey and we could sit down and focus on the journey and, and how difficult it was and some of the things that you had to do in order to get out of it. But now that you've come out, you come in with a different awareness, a different perspective perception, you know, like a different perspective of life. You're st. You're literally standing in a different place. So because you're landing, uh, standing in a different place, looking at the same things, but a lot of your core beliefs are still there. What were some of the changes that you made in your life, practical day to day life changes that you started making in your life, life so that you wouldn't fall back into those moments that you'd fallen into in the past.
Speaker B: Man m. You have beautiful questions. You know that you're really beautiful questions. Man uh, the first, first thing that I have is positive solitude. Because I understood when I was alone, I awakened, um, to I have downloads, I received full on visions of everything that's happening to me. So I realized that you need to be alone a lot. 50 to 60% of my time, I spend it alone just because I need to be able to think, I need to be able to hear myself, I need to be able to recharge and I need to be able to Create the space, the emptiness so I can receive downloads. For instance, I was a um, few months ago in February, January, February. I just spent three, four months alone in my office just writing, scraping, just like doing nothing sometimes. And suddenly I would be struck for inspiration. I will start coding, doing, designing. I do so many different things and, and suddenly during one of my breath work session and awakening, uh, when I was 14 and I tell the story in my book, I went to writ of massage where they basically put you in a room with full of smoke at 4:00am um, and then they chance around you, then they put you in the river, they wash you with herbs. Then they put you in the middle of the courtyard and you are surrounded by all the elders in the village. And my mom is a queen in my village of Banjar. So I'm uh, her hair, uh, and um, I was a prince. And they cut you here in your chest. So I have two symmetrical cuts in my chest and they cut a rooster that's bleeding in your head and all this stuff. And they were chanting, chanting. I never remembered what they were chanting. Never. I uh, when I spoke to my mom, she was always like oh yeah, they were chanting. And suddenly uh, I, I remember during one of my download session in breath work, I fully remember and I called my mom and I said oh my God, I remember you never told me why you never told me. I know exactly what they were chanting. And my mom was like yeah, yeah, because I wanted you to be ready. Uh, I wanted you to be ready. And she started crying and we shared this beautiful cry together. And what they were chanting was young prince, one day you'll grow up to become king. You must maintain your majestic composure first. Whatever you do, do it as a king. Even if you cry, cry as a king for us nation, for his kingdom. Be humble, you are made of earth. Be noble, you are made of stars. You have the universe. Inside of you is the awakening sun. Call upon your brothers and sisters. It's time to light up the world. It's time to let it all in the light, the love, the abundance. We are the golden generation. And without me being in cultivating my positive solitude, I would have never had the space to remember my mission on this earth which is to be a mirror for others to remind them that we came here to create, to love, to experience and to connect. This is the human experience. The paradise is here. And I realized cultivating my tech skills. I went from owning a service business to earning a tech business. So during my sessions I had a full on vision of how society will transition, how society will integrate AI through a singularity point. I wrote a 300 pages thesis around it by the way. Always write thesis and always send it to all your friends, like all my investors and stuff because they love reading what I'm um, thinking what is in my head and how I see the world. It brought me so much abundance just because they realized I'm someone that just don't sit here and do nothing but also think. And in those documents I explained how the world will go from every single service business, which is 70% of the entire GDP of the world. So 70 trillion out of 100, we'll have to integrate AI through a singularity point time. And as soon as we enter this, the entire world would change. So I realized that the only way you can use AI is through SaaS. So through ChatGPT is a SaaS platform. So you pay a subscription monthly. So a legal firm, an accounting firm is not going to be someone you talk to. You're going to go to a platform and say produce this document. You pay a monthly fee and you produce the document. That's why I'm going to call AI SaaS. Because I went from the same thing thing. I had a service business. I created a SAS platform that can do everything the service does and you pay more fee, fee. And when you integrate AI is becoming AI sas. And I realized all of that and I said, oh my God, but what does it mean for society? It means that 70, 80, 90% of people will lose their job. But more than losing their job, the AI revolution is actually a spiritual awakening. Awakening, they will realize because when you lose your job, you lose your identity. Who are you without your job title? Who are you without the number of people you manage? Who are you with the label of your company you work for? Most people haven't done the work to walk into defining who they are.
Speaker A: That's right.
Speaker B: So when they will have to sit there at home for 10 years because they won't be able to find another job and they'll take who are you? It's going to be spiritual shock at the beginning. They will get punched. So my understanding and my belief from the code and the world we live in, it will be that the word, the universe is about to send lights. Those lights and high figures will show us the path to awakening, to remembering that we didn't came here to work. We came here to be abundant light, full beings. And when I awakened to my nature, it changed completely. How? How I saw my place in society and my role to play into this collective elevation that we are about to leave. And I realized that I came here to build systems that will awaken uh, and support others into their transition and ensure that they remember that this is the human paradise and our mission is to build the intelligent human experience. And the title of my thesis, before I even remember was, was the Golden Generation. And it was what my, my tribe was chanting to me at 14 years old.
Speaker A: That's incredible. It's incredible. And how it all connects and the circles that come full circle and the idea that you being a uh, chosen one, maybe it's not the chosen, but you're a chosen one and you're one of the chosen ones that are out there spreading light and more m. Like you said, being a mirror to the light that each individual already is and being part of, of that bridge 100%.
Speaker B: It's not about me, it's about how collective we are all because together we awaken all the others and we become one. The last mission of humanity is oneness. Is humanity coming all together at the same time to solve, you know, these, these, these problems, these challenges, these exciting challenges that the post industrialism system that we live in has created. So it's like you know, the US building the tech, China building the intelligence. Ah, Africa building the soul, Europe building the armor we have to come to because you know, the goal of humanity is to increase, uh, improve the human experience. If we look at the Maslow pyramid with intelligence going and growing at the space it has growing, we can already eradicate the entire lower level. But what demands is us coming together. It's up saying I forgive you, I love you. Let's start from here. Let's start by love. As you always say, let's start with love and, and forget the past. Because the past, we are all victim of the past. But let's, let's use the past as a remembrance of what division can create. And look, you know, it's so, so for me it just looks so aberrant that we are fighting over a system that is destined to crash within the next hundred years. Why not focusing on to building the human paradise? Because we are within it. We have the systems, we have the tools. But what we lack right now is leadership. But I've known and I've seen that uh, the universe is sending and is creating every single day the lights and the leaders that will guide us in this transition.
Speaker A: I agree and I wholeheartedly agree that that mission is for specific individuals. But then that will proliferate and that that sense of unity will come and there will be some dissonance, there will be some separation. But the in the, in the long run it will. The unity is there because that's, that's the law. That's the law of humanity and universe and energy. It all, it all is 100.
Speaker B: Totally agree. That's exactly what I've seen and it's so exciting and the guided my entire work. That's why today. So I built Creatives app and I realized that mission of Creatives app with this AI SaaS reclassification it has such a huge impact on finance because the financial world will be shocked. Where you go from basically as a service business you're uh, based on your value is based on your profit, your ebitda uh but as the technology business your value is based on ARR multiple. So now with Creatives app we are playing, we are making a huge, huge play with some private equity and some electron around that game. So it's super exciting. But then it awakened me to, to the truth of what should I build for society? What. How can I bring my entire light into something for society? And that's what I do with next AI where scarcity has been engineered by the industrialism system. So I realized that abundance is also engineered. So we are working towards uh, um, building abundance. What does that mean? Uh, engineering abundance is building a system that keeps you in flow where following your highest excitement meets no resistance. Meaning that my job is to build a tool and give it to superhero. So all the founders out there. So for instance if I remove every single roadblock that you have in your day, um, booking your flights, ah, talking, connecting with me or all your friends that are in the tech space, um, uh, making sure that uh, your calendar is open and creative building something that removes all the barriers that stop you from being excited every day because you always have to complete that task that you don't love. If we remove all of that that what are you going to do? You're going to solve more problems for the world. And the more problems for the world that you solve, the more richer this experience become for all of us. So I realized that ultimately, ultimately I could build a super tool that will remove all friction into superheroes life so they can remain superheroes. And it's almost ready so it's super exciting as well.
Speaker A: I love that I often talk about, about this idea of traction. Traction being the exact opposite of this friction moment. So the opposite of traction is distraction and that's what we live in nowadays. So like you mentioned, abundance means Traction, it means that everything that you're doing anchors into something that then moves forward, whereas distraction is that you've. You haven't been able to anchor into that. Right into that presence. And you're just moving, but you're not moving forward forward, which is, uh, essentially what you're trying to create. I think it's beautiful. Sammy, just to finish us off, if you were to give one message to all the listeners, uh, with the inspiration, the light that you're shedding, uh, knowing that not everybody is there yet, but that they can be, what would that message be?
Speaker B: It would be about love. Because, you know, when you are in a season of darkness, a season of pivot, a season of fundamental change, please don't stay there. Do one step a day. The. The most difficult things when you are there and when I was there, and you lose all your friends and you lose money and your bank account looks this and your flat is. Everything is complicated. And you look at life, you might. We might have a tendency to lose love for ourselves. We might have a tendency to lose love for life. We might have a tendency to lose love for showing up. But at, uh, the. That precise moment, that's when you need love. You need love for yourself, love for your story, love for who you have become and what this experience is teaching you. And you have to answer. The answer is always love. And it's looking at life and saying, you know what I'm going to do One step a day. Just because I love you, life, just because I love what you are teaching me right now. I respect it. And I will cherish this moment because I know that my experience has been created with so much greatness, so much beauty, that this moment is here to lift me up and bring me somewhere else. So when you are in this season of darkness, believe that the darkness is the canva for transformation. Your light will alchemize that season to make it into the garden where your paradise will flourish upon. Because you answer will be with love. So never lose love. Cherish every single moment and embrace them and answer, answer with love. And the first love that you can have is the love for yourself.
Speaker A: I love that. Thank you for sending us off with that message, Sam. If people want to connect with you and be in touch with you, what's the best way?
Speaker B: Man? I am Sami. Sam. I a m M M is my Instagram. Send me DMS M follow the journey. Um, I'm trying to share a lot of love positivity. Also, I will share my LinkedIn. You can connect as well, send me someone join LinkedIn, so please come. And my sentence is always, life is good. So keep enjoying life, my man.
Speaker A: Love it. Thank you for sending us, uh, life is good. Thank you, brother, for your friendship and for the amazing conversation. And I look forward to keeping in touch, brother, and to see you very soon.
Speaker B: That was beautiful. Thank you very much, brother. I appreciate you creating the space for us to share more. More love in this world. Very grateful for you, and thank you
Speaker A: to everyone listening in. We'll see you next week for another conversation. Life is good.
Speaker B: Life is good.