The Chats with Chip Podcast · 2025-04-08 · 27 min
In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world. Rachel discusses the importance of empathy and strategy in addressing news and its impact on clients. They explore whether brand leaders should comment on current affairs, emphasizing the need for authenticity and aligning with business goals. Rachel shares a process for determining when and how clients should respond to news events. The conversation also covers the evolving media landscape, the shift towards contributed content, LinkedIn strategies, and the importance of humanizing client messaging in turbulent times. Key takeaways Rachel Sales: "You're not going to connect and you're not going to be human unless you understand what people are going through." Chip Griffin: "Understand the risk of taking a stand. It doesn't mean you shouldn't do it, but you need to make sure that you're at least thinking, you know what, if I lose business from this segment of my population, I'm okay with that because I feel that strongly about it." Rachel Sales: "Our clients who are impacted by news that's happening, every single one has kept going.
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