The Beyond Business Podcast · 2025-10-23 · 41 min
Key moments - from our scoring
Substance score
17 / 100
Five dimensions, 20 points each
Annette Mendoza founded Destined and Designed to help women align faith, purpose, and practical action after her own season of personal struggle while working in education. She brings a humanistic approach to workplace culture, arguing that employees cannot leave their personal lives at the office door - instead, organizations should create safe spaces where staff can address emotions and life circumstances without judgment. Her coaching methodology emphasizes three key principles: ensuring voices are heard in professional settings, recognizing that no one achieves goals alone and that community is essential for growth, and distinguishing between healthy competence and destructive competition. Mendoza's own pivot at 50 - leaving a stable teaching and administrative career in Puerto Rico and the U.S. school system to build her coaching practice - demonstrates the importance of disciplined planning when pursuing purpose-driven work. She advocates for businesses that invest in employee growth and mental wellbeing, arguing this reduces burnout, increases retention, and creates positive spillover effects into employees' home lives. Her framework aligns with modern workplace culture shifting toward recognizing employee humanity and psychological safety.
Her three core principles are: (1) ensuring your voice is heard and creating safe spaces for authentic conversation especially in the workplace, (2) recognizing you're not alone and that community and outside support are essential to achieving goals, and (3) maintaining competence in your own lane without engaging in destructive competition with others.
She left her stable education career - after working as a teacher, supervisor, and principal in Puerto Rico and the U.S. school district - because she felt limited by organizational boundaries in how much she could serve the community, and she wanted to be obedient to her calling to help women align their faith, purpose, and practical action through coaching.
When workplaces provide safe spaces for employees to address personal struggles, emotions, and life circumstances, it reduces burnout, decreases turnover, increases employee gratitude and discretionary effort, and creates positive spillover effects as employees bring elevated mindsets and behaviors home to their families.
She spent approximately one year planning her transition while still employed, working her day job well during business hours and then using afternoons and evenings to prepare, allowing her to give proper notice and execute a disciplined exit from her previous career.
Being competent means focusing on your own race and lane, executing your plan at your pace toward your goals without comparing yourself to others; being competitive means trying to replicate or outdo what others are doing, which causes loss of focus and can undermine the community you need to build.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode delivers almost exclusively generic self-help platitudes ('your voice needs to be heard,' 'you're not alone,' 'stay in your lane') with near-zero novel or non-obvious claims per minute. The majority of the runtime is mutual affirmation and filler rather than substantive ideas a B2B operator couldn't derive from any airport self-help book.
three things that are basic for me...one of the things that I work with with is that your voice needs to be heard
the second one is that you're not alone
Every frame used is a well-worn self-help trope - FEAR as 'False Evidence Appearing Real,' the airplane oxygen-mask analogy, Grant Cardone's 10x rule, and 'stay in your lane.' There is no contrarian, first-principles, or counterintuitive argument anywhere in the transcript.
False evidence appearing. Real
leave your personal life outside those doors
Annette Mendoza is a newly certified life/spiritual coach who left a school-district job at 50 and now runs a small-group coaching program with four clients; she has not operated at scale in any B2B context and brings no practitioner depth relevant to B2B operators, founders, or growth leaders.
it took me, like, for a year to actually be able to do what I have to do
I actually have a program coming up in November, um, in one on one coaching with four women
The only concrete data point in the entire episode is a four-person November coaching cohort. The one client case study names no metrics, no timeline outcomes, and no verifiable results beyond 'she started an online clothing business and texts me.'
I actually have a program coming up in November, um, in one on one coaching with four women
she just built her own, um, clothes, um, business online and she is doing wonderful
The host consistently finishes the guest's sentences, inserts her own extended monologues about Grant Cardone and her personal journey, and asks only leading or affirmation-seeking questions with no pushback or probing follow-ups whatsoever.
do you think that that's more of that humanness? Like, if we could just remember that we each are human
as a 10x business coach, one of the things we're taught in like the 10x rule
Computed from the transcript - who did the talking, and the words that came up most.
Katherine Martín-Fisher speaks with Annette Mendoza about her journey to founding Destined Design and the inspiration behind creating teachable moments and safe spaces in the workplace. They discuss the importance of fostering a growth mindset and positive company culture, and how these behaviors extend into personal life and community. Annette shares insights on competence versus competition among women, her experience starting a business at 50 while balancing a day job, and offers advice to her younger self. The episode highlights challenges and reinvention for women, Annette's upcoming program "Essence," and the benefits of bilingual coaching services. (0:16) Introduction of Annette Mendoza and Inspiration to start Destined Design (5:19) Offering teachable moments and Creating safe spaces in the workplace (10:28) Growing mindsets and company culture (13:02) Elevating behaviors from work to home and the Importance of community (17:36) Competence vs.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Foreign m.
Speaker B: Good afternoon. This is Katherine, your host with the Beyond Business podcast. I'm excited to be joined today by Annette Mendoza. She is the first founder of Destined and Designed, where she helps people align faith, purpose and practical action. We'll dig into what design really means, how to recognize your calling in the middle of real life, and simple habits to move you from stuck to soaring. Grab a notebook because this one is going to be rich. Thank you and welcome. Welcome Annette. I am so excited to have you here today.
Speaker A: Thank you so much Catherine for the invitation. I'm excited as well and well, saying hello to every people, every person that you have in your podcast as well.
Speaker B: So Annette, I always like to find out what was the inspiration to start Destined and Design. There's always a journey. There's always a reason why someone just has this passion in their heart. What is yours?
Speaker A: So I believe that every woman has a story that actually connects her home like we say, right. That safe space and for me was a season that actually I was struggling with actually knowing who I was, um, what was my purpose, um, actually connecting with that spiritual side and that physical and emotional well being in a certain point of time. Right. Um, even knowing that there were people out there that needed help. But I wanted always to uh, make sure that I was well before leading others. I was always put in a position of leadership, but I was always struggling with that face of I don't want to uh, let people, uh, lead people to know me in a different way of who I, I was actually, you know, the person that I, I was. So um, it took me to a journey that I think it helped me growth in different areas of my life, um, as, as a child, um, even as a wife, as a mother, um, and it helped me build this character that actually ah, helped me understand where I came from, who I was and what actually God wanted for me to do and for important to make sure that everybody got the best of me before I actually let them to reconnect with their own purpose as well. So I think that that piece of being able to be there because I understand when you actually go through things and you go through things alone, it's so different when you go through things with actually someone being there for you, um, someone that can understand exactly what your feelings are. Right. Um, because we have family, we have husbands, we have children. But being able to speak with another woman and actually um, make sure that that person actually is in the level that they understand where we come from. Right. Um, and get this and being accountable for everything that we need to do in that journey. That for me was that part of like, no, I need to help others the same way that maybe for me was a little bit of struggle and I did it alone. But knowing that people doesn't have the resources that they need at the time to be that resource that they need to make sure that they go through that journey but not alone.
Speaker B: You know, I love that you say that because it's just like when you're on an airplane, they tell you to put the mask on you first.
Speaker A: Yes.
Speaker B: Because you cannot help anyone else if you are not able to help yourself first.
Speaker A: Exactly.
Speaker B: I love that that was that process that you went through. And wouldn't you agree that because you do coaching people, you're able to actually shorten the time that someone else can go through things because you've learned so much now, you can actually shorten that for them.
Speaker A: Exactly. So it's so different when you actually go through it and make sure, like there's um, this couple that I sometimes listen to and they say, say it took us like 30 years or 40 years to understand ABCD, but having a person that actually you can be accountable to and that actually guides you to those ABCD in a short time period, it's for like, you should be thankful for it, you know, so, um, it's less struggle, you suffer less. It doesn't mean that there's no, uh, bumps in the road, but it's differently because you actually have someone there to talk to, to rely to, um, and make sure that you're doing the right thing. Right. To do and be successful in any area of your life.
Speaker B: Right, right. I love that you're sharing that. What would you say that in, in your work would be a, uh, teachable that you would want to offer our audience? Because you've learned a lot, you offer a lot when you're working with clients. Well, what would you say? Or something is something that our audience would be able to take away from just from what you've learned.
Speaker A: So three things that are basic for me and when I do coaching, one on one, or either in a group setting, in a team setting, in public or private agencies as well. One of the things that I work with with is that your voice needs to be heard. There's not a lot of safe spaces even in the workplace where people can actually feel comfortable to talk. I think that a lot of us has been quiet for too long and these generations are suffering today. The consequences of our generation being quiet for so long, for so many years and the way it's not that we can't speak or not, but it's the way we actually speak to others. That's the difference how we're gonna say things. Um, I remember. And this is in the setting, like a work setting. I remember. And, uh, maybe you were, you went through it, but I remember that, oh, when you go to work, leave your personal life outside those doors. Right. Nowadays I feel like that was not even your work. You were asking a person to come in as somebody else. Like, you have your struggles. You people come into work and they maybe they had a fight with their husband, with the kids struggling in the morning, you have a situation, financial, emotionally, even a physical situation. Or, you know, maybe you're sick, you have an illness and you go to work, you show up. Um, why not give those, um, workplaces a space where they can actually talk to someone and turn the volume a little bit. It's not like to move like full away. You know, you need to be aware where you are, but actually be able to respond to duties in your daily work. But at the same time have that safe space where you can go and talk about something that you have in your mind and that you need to like, turn off for a bit too, in order to make your work during the day, you know, um, so you never, you cannot ask a person to actually don't talk. I don't need to listen to you. Like, there are so many things that are happening during the day and we are asked for so much, but we need to still be aware of our own needs. And I think that in the workplace, it, there needs to be a safe space for that.
Speaker B: Do you think, and you know, and this is a, something I'm just going to ask personally, do you think that that's more of that humanness? Like, if we could just remember that we each are human.
Speaker A: Exactly.
Speaker B: And you know, there is this humanity thing. I feel like we're becoming more aware now that we need to go back to our humanity. And you know, so many times I, I just, I, I think about this because I'm really others focused. I love people, I love caring about people, you know, being interested, if we could each be interested. The reason I started this podcast was because I felt, you know, so many times just like, what you're saying is, you know, you're supposed to leave these things at home. Well, everything that happens at home affects work and everything that. Yes, that work affects home.
Speaker A: Of course, yes, that's the reality.
Speaker B: I mean, we're human and we, we are affected by the things that happen around us and, and to us and with, you know, so if we could just be interested. So many times our humanness alone and someone feeling cared and heard.
Speaker A: Yeah.
Speaker B: Can make all the difference.
Speaker A: You know, it's feeling in some sense just like as the person only needs a hug. A person only needs, you know, a set of ears just to listen and vent and feel understood. You know, they own they. We don't ask for a lot. You know, when we go to work we know what we have to do. We know we have to be present. But in order for us to be present we need to be aware of our emotions in the, in a certain place, period of time that if something triggers us uh, during the day, how we are going to handle that in a way that it won't affect our duties during the day. Uh, in a work life, you know, in a personal life. So there's so much than just going to work. And if you need to actually have a staff, um, that is you know, empowered with all the principles that you need as you know, as a business to actually have a, ah, healthy and well being staff, you need to provide them safe spaces in order to have this kind of conversations.
Speaker B: I'm going to ask you this question because I feel like this is relevant to what we're talking about. Do you feel that when you have an environment at work that allows people to be able to grow, grow in their mindset, grow in how, you know, whether it be an emotional, you know, in their emotions. Because so many times it's really just being taught a new level of thinking in a new way. Mhm. And so I do find, I've done a lot of researches, research on a lot of different businesses and the ones that I feel that really thrive are the ones who truly care about their people but also give them space to grow with company instead of holding them down, it's all growing them and elevating them and showing them that they can too, that it's there for them as well.
Speaker A: Mhm.
Speaker B: So that to me would seem like a solution to some.
Speaker A: Of course 100 and I think they will be more grateful. I think there's people that they don't have financially the resource to actually go outside or the time to actually sit down an hour and talk to a coach. But if you have it within that period of time where you are at work that you know you're going to take care of that employee or that staff, they're going to be grateful, they're going to be more. I think they're going to give m more than what they are asked for, you know, because they realize they're taking care of me. They want the best for me, they want me to be here. But at the same time they're not being. Even though you don't have the CEO coming into the office and make sure that you're okay. But you know he put that on place. That program is there because they care and they want the best for you. So that's something that is a hundred percent like you will see um, less burnout. You will see less people going in and out from, from your business. Like oh, I have to leave because there's too much thing going on and I don't know how to handle it. You know what I mean? So it's giving them the opportunity to actually grow within in the personal. But at the same time is as
Speaker B: professionals, it's the tools.
Speaker A: Mhm.
Speaker B: When you give people tools.
Speaker A: Yes.
Speaker B: They can work with that help to grow them and elevate them. They, they will have more passion in their heart as well. And then here's the thing about that is what then what happens at work spills over into home.
Speaker A: And yes.
Speaker B: More they're elevated at work. Then they go home and they start to increase the elevated.
Speaker A: Yes.
Speaker B: Behaviors and awareness, you know, at home. And then that just makes for happiness everywhere.
Speaker A: Yes. Of course, who wouldn't like a husband to come in to his house? And, and it doesn't mean that you're not going to talk about it, but it will be less stressful. You know what I mean? When I get home I have less things to actually vent cuz I actually talked about it and I have the, the tools to actually go through. Through the situation and make sure that everybody in my home is not being um, influenced in a negative way with what I'm bringing home, you know, after work. So that's something that. Yeah.
Speaker B: M. So what would you say is another thing that our audience could take away with what you teach people that actually coach with you?
Speaker A: The first thing that I let them know is that they're not alone. That's the second thing. The first one is that your voice needs to be heard. Um, the second one is that you're not alone. Sometimes we think that we are capable of dealing with something that actually happening in our lives but we don't have to go through it alone. You know. And that's something that um, in our generation. I don't know about you, but the, the more that you actually work with it alone, it make you feel more Powerful, more resilience, and that's okay. But at the same time, you never get to a goal without any kind of help. You always have something thing that helps you actually conquer something. So you never do it alone. You. So they're trying to, um, sell people that, oh, you are enough. Yes, you are enough. But sometimes you need to make sure that you're getting the help and you're get. You're being accompanied by someone that actually cares about you, that you're not a number, that you're not, uh, a money sign for them, that you actually are sowing a seed into that person. Someone is actually taking the time to talk to me, to listen to me, to that is willing to give me what they have been going through. And in a sense that will help me to get those tools that I can actually use. So that's the second thing that you're not alone. You're not to go. You're not, um, you're not, um, uh, you have to permit yourself to think that I don't have to go through this alone. I need, I need help. Everybody needs help.
Speaker B: You have to. Yeah. I love to think about it. We need community.
Speaker A: Yes.
Speaker B: Community is so important. I feel like we've, we've gotten so far. I think that we're coming back around.
Speaker A: Yes, I think so too.
Speaker B: It's important and we need it and we all about it because together we're better.
Speaker A: Yes.
Speaker B: It just is the truth.
Speaker A: Yes.
Speaker B: And, uh, you know, I had an opportunity to, to spend last Sunday with, um, you know, with, uh, obviously with you. You were in the community of women that came and business owners, and I, I just found that so empowering because not only culturally, but also businesses, everyone is in a position, point of needing knowledge and information. And if you don't have a community in which to gather that now you have to have the right community.
Speaker A: Yes.
Speaker B: That's important. Right. Information is even more important.
Speaker A: Exactly.
Speaker B: But, but when you actually have people who gather together and who are looking to empower each other and to grow each other and say, hey, this is a piece of information that I have and this one doesn't have it, but I can give you that piece of information and then together we can maybe figure something else and then someone else has another piece of that information, before you know it, you're elevating everybody. Together is, is growing. And um, and. And you make the growing faster.
Speaker A: Yes, for sure.
Speaker B: Because when you do it alone, it takes longer.
Speaker A: Yes, it does. It does. Uh, it really does.
Speaker B: The only voice you have is the voice that's in your head, and that is not always.
Speaker A: Oh, my God. It's. Sometimes we have some voices that we just have to shut down. No, I don't. I don't need to listen to you today. Yes.
Speaker B: Yes. Oh, so good. Okay, so then what would be a third, um, tidbit that you could share with us?
Speaker A: So one of the things that is very important in talking about community, right, And. And listening to this group of people that we were with, um, the last Sunday we were together, um, being able to actually, um, know the difference between being competent and not being competitive. I think that as women, we are our own rock in the shoe. We are the ones that stumble or. I don't want to say that everybody is like that because there's really good people that actually can, you know, that puts you under their arms and say, hey, hello. You know, this is. This is me. This is my real life, and I want to help you out. But competition outside and especially in the workplace and in any kind of community, it's been going on for years. I think we have to make sure that people understand that being competitive is totally opposite of being competitive. So I don't need to be competitive with anybody. I need just to focus on the race that I have that God actually put me in and just make sure that I get the obstacles, that I go through them, the. In a pace, my pace, you know, and get to the goal. My main focus will be the goal, not anybody that is in the race with me, because then I lose focus. You know what I mean? Like, that's right. But I, uh. But at the same time, I need to be aware that I'm, um, competent to actually go through that race and actually win the goal. So it's very difficult when you're actually working with and. And you can see it in us boricuas. Um, we can see it in this kind of culture that, you know, I want what she wants. I. I want her clients. I want to do this because I need. No, you have your. Your own race. You have your own lane. Stay in your lane, follow the instructions, follow what God is actually put into your lane, and go through it and just finish, focus, and finish the goal. Um, we are here to, you know, be with each other and learn from each other, but not make the other one just, you know, stumble and just see them, um, going in wrong, you know, path. So I think that's something that we. We should talk about a little bit more.
Speaker B: I love that. And you are so, so right. And. And I Think that part of what makes you lose that focus is when you're looking to the right or looking to the left.
Speaker A: M hm.
Speaker B: Right ahead. Where See? And one of the things, you know, as a 10x business coach, one of the things we're taught in like the 10x rule and, and that would be so you. The very first thing you have to have is a target.
Speaker A: Yes.
Speaker B: When you're taught, when you have a target and your target is big enough, you don't have time to look to the right or to the left. M target is so big and it makes you get up racing every morning. You jump out of bed with passion in your heart.
Speaker A: Yes.
Speaker B: Who am I going to change today? What's going to make a difference in someone else's life? Life. And when that is the race, you don't worry about what anybody else is doing. You can all be in the same business. But you know what?
Speaker A: Yeah.
Speaker B: This is one thing that Grant does teach us, says, you know what, they may like you, they may like m me, but they'll like you. They have a way or, or, or a message that's different from mine. But the, the fundamentals are the same, of course. And, and the target here, and the goal is to get that information out to teach people how do you elevate people, how do you make them better, how do you get them out of scarcity mindset.
Speaker A: Yes.
Speaker B: Uh, the scarcity mindset only comes with lack of information.
Speaker A: That's it.
Speaker B: In the next role we teach that it's for everybody. It's here for everyone. There are 8 billion people in the world. They're all gonna listen to me. They're not all gonna listen to you.
Speaker A: Exactly.
Speaker B: There's gonna be your core that are gonna resonate. Your story will resonate.
Speaker A: Yeah.
Speaker B: And so that's uh, one of the things we want to keep in mind in running this race, right?
Speaker A: Yes. Yes.
Speaker B: So now you've had to along your journey. I'm sure that you had to have some pivots you've had to make. So give me an example of maybe a pivot that you've had to make along your journey in your business and your life in order to get, you know, as you were developing this business,
Speaker A: one of my biggest pivots I think was to leave my day to day job at 50, at 50 years old. I've always been an employee, you know, um, I've always been being the person that actually is there for, you know, and I always loved and, you know, looked for a way to actually go beyond My duties, but knowing that people needed help and being aware that I can be that source made me actually take action to leave that day by day job, um, paycheck to paycheck, and making sure that if I can't do it here, because there's some boundaries, there are some things that they don't let me do in my job, then I need to move forward and I need to look for the opportunity and build something that actually I can give back to the community. So that's actually was one of my biggest things. Just leaving the, um, day by day job for how many years? You know, uh, from being a teacher, a supervisor, principal in Puerto Rico, leaving Puerto Rico, coming here, getting back to the school district, and just making sure that staying in education, which is my passion, was one of the. My main goals. But at the same time knowing that there's much more that I can do for people. But where I was in the setting, it was not giving me the opportunity. So I think that was something that I can say that it got me a little bit of struggle. But I, I know God actually intended me for, for it to be, you know, um, possible for sure.
Speaker B: So let me ask you, because that is really a mindset thing that we're. And culturally it is. You're, you're trained, it's embedded. Society embeds it, your family embeds it. That, you know, you need to have a job, you need to have a pay paycheck, you have that security. The challenge with that mindset is, is that you're no longer in charge with how much you can make, first of all, because we're told how much you're going to make versus you, you know, knowing what you have the ability to produce. So when I, So when people are in my ear saying, well, that's not secure and, you know, need to be happy. Like this was as I was raising children as a single mom, and I was like, well, that hourly rate is just not going to work for me.
Speaker A: No, it's not working.
Speaker B: What happens is when you start to realize that you need to grow beyond the paycheck.
Speaker A: Yes.
Speaker B: How. What advice would you say? Um, as you had to maneuver through that, what are the thoughts that go through your mind? What are the voices, what you are? What are some of the words that people that. Because it's a training. Yeah, we've been trained. That that's what security is.
Speaker A: Yeah.
Speaker B: What are some of the things that went through your mind when you had
Speaker A: that, oh my God, uh, decision?
Speaker B: Because so many people go through it. That's the reason why I want to.
Speaker A: Yes. And, and for me, the first thing was like, I'm going to be 50. Am I short that I want to do this at 50? I'm comfortable here. Why do I have to struggle? Why do I have to start all over again? You know what I mean? Um, and. But I think the result comes from being able to be disciplined in a plan that you make. I didn't make the mistake. The decision, like, from night to today, um, I actually talked with my husband, with my children, and said, this is, this is what God put in my heart. And I really want to do it. Um, I want to be obedient to that voice, and I want to be obedient to my purpose in life. But at the same time, we need a plan. So it took me, like, for a year to actually be able to do what I have to do, be in my job, do it well afterwards, then during the afternoon work study, you know, make everything that I have to do possible to make sure that at, uh, the date set, this is the day that I'm going to give my two weeks notice or, you know, I finished my contract. I worked through it.
Speaker B: But you had a target.
Speaker A: Yes, yes.
Speaker B: So you set a date to that target.
Speaker A: Yes, yes, it was. And, uh, it was. It was. Emotionally was. It was a lot because I was work. It was like I was working two jobs at the same time. But it was so fulfilling. It was so, so emotionally, like, satisfying. Like, oh, my God, I'm doing it. I'm making it. Every day I'm getting closer to that day that, um, I'm gonna say I built, you know, I mean, of course, with the grace of God. But I, I did what I had to do to make sure that, you know, I can have this today. And it's been like, what, three years now?
Speaker B: Wow, I love that.
Speaker A: Three years.
Speaker B: What would you say is advice that you would give your younger self?
Speaker A: Oh, my God. I will say to myself, stop trying to control what is not even happening.
Speaker B: I love that. That goes back to the voices in our ear. That's fear. False evidence appearing. Real.
Speaker A: Yes.
Speaker B: False events that appear, um, real.
Speaker A: Exactly. In our mindset. It's just set like that. Like we. We want to control everything even though it's not happening yet. You know what I mean? So we are over there even. No. Just focusing the day by day, you know, um, and making sure that you are not trying to fit in instead of just make sure that you're living according to your design, your purpose, your calling, and And I think that's one of the best things that we. We need to work with.
Speaker B: That is awesome. Um, I love this because that is something that we must be aligned with. When you know who you are and you listen to your inner voice. Because we do have an inner voice. And when you listen to actually is not going to stir you in the wrong direction. And if it's the thing that scares you, it's the thing that you must do.
Speaker A: Yes, too.
Speaker B: That is an indication. And we teach this in from the 10x rule as well. That is an indication that you're going in the right direction. And, uh. And although it's scary, but it is.
Speaker A: Oh, my God.
Speaker B: Yes, it is.
Speaker A: Yes.
Speaker B: And so many times along my journey that if you were to look at it on. In black and white on paper, M. You'll be like, yeah, that's not gonna work. But the inner knowing. No.
Speaker A: Yes.
Speaker B: And it just. Just trust the process. Just trust it. Trust the journey. And I will say that I am so glad that I was one of those people that said, I'm just gonna trust it everything.
Speaker A: Exactly.
Speaker B: Shouldn't do this, but I'm gonna.
Speaker A: Exactly.
Speaker B: And, uh, yes. Through that, there's so much growth. M. Not only learn, but you learn to take charge of instead of allowing others to be in charge of.
Speaker A: Yeah, yeah, for sure. Yeah. Be entitled.
Speaker B: Um, what would. If you can give me an example of someone that you've worked with that you've been able to have an aha. Moment, like so many times, people just don't know what they don't know. Maybe they start working with someone who's mentoring them, and all of a sudden, you know, it makes you so proud that they were able to get something out of the things and that guidance and the support and the accountability that you provide. So be an example of someone that you've been able to do that without. Without giving me their name. You can.
Speaker A: Of course. Of course. Um, and it was a person in Puerto Rico. And we. I. When I finished, um, my coaching program, the first person that I actually thought about was her. And we have been friends for the longest. And, um, we shared some, um, experiences being leaders in. In the same church and things like that. And when we came back, we still kept connected. And I think that was the first name that I came to my mind. And I just called her and I said, hey, I finished my, you know, I. Certified as an international coaching, um, life coach and team coach and spiritual coach. If you ever know someone or if you need help with anything, just let me know, and she said, okay, that's fine. You know, I'll tell everybody that I know if they need something. Until one day I actually received a text from her and she's like, you know, what, what, what is this? What, what can I find in this program? And I went through with her and I said, call me, you know, we call each other and, and I said, this is what I'm offering you. It's a program that we are going to be meeting like two times a week, uh, a month and we are going to be there for six months and I'm going to be there with you and we're going to have different exercises that actually will take you to think where you at, but actually where you're going to be or where you want to be and make sure that we work with different goals and, and we're going to connect, connect you with your design, with your intentions, with who you are, your identity as a woman. And she's like, you know what, I'm going to give it a try. And she started with me and she's one of my biggest, um, persons that actually talks to everybody, say, you have to take this program. I actually have a program coming up in November, um, in one on one coaching with four women and, and it's called Essence. And it's basically came from this coach coaching program that I actually built, built for her and I personalize it with everybody. So she was like, wow. And her goal was to actually come out from that shell being, uh, house mom, uh, taking care of her kids, her husband, and now being an entrepreneur and going out there and make her own thing. And I was like, you. So I took her from her identity and have exercises for her and assignments for her during the month and making sure she connected. And that's where one of the months she was like, she came crying to the session, she was like, oh, oh my God. Now I'm seeing what I really need to do. This is my purpose. I want to do this. I'm out of my shell, I'm getting to talk to people because she was very shy. She didn't even wanted to talk to people. So that thing actually helped her out a lot. And now she's, she just built her own, um, clothes, um, business online and she is doing wonderful and she every time texts me, I'm practicing this, I'm practicing that, um, whatever you need for me. So we have kept close relationship with that as well. So I think for her the biggest was her fear to be, not be that household mom. And for A lot of years her, her boys are just, you know, they have their job, they're going to get married. And she was still in that tiny house instead side. So she was like, there's nothing else for me. I've been always a mom, a wife, you know, taking care of everybody. But what about me now? So she was able to actually, um, grow out with that.
Speaker B: And you know, it's interesting that you say that because I feel that so many women, even if you're a woman who is raising a family and working outside of the house. Right. Um, so there's the different dynamics of someone who's been raising a family all of her life now has to reinvent herself. But then there's a woman who has been raising a family, working, doing all of these things and is also in that place of having to reinvent herself because now people don't need her the way they did they. And so that is a different mentality of why, why you're working, why you're doing what you're doing. M And so there are shifts that happen as we are getting more mature and realizing like, wow, it's just like my life is changing.
Speaker A: Yes.
Speaker B: And you have to find a new purpose of why you're doing what you're doing. So you help them navigate through that. And I love this. This next course that you're doing is called essence.
Speaker A: Essence. Mhm.
Speaker B: And that starts when?
Speaker A: In November.
Speaker B: In November. Okay. Mhm.
Speaker A: Yeah.
Speaker B: If anyone in our audience wanted to reach out to you, you know, and would want to sign up for that, how would they reach you?
Speaker A: They will actually contact me through Instagram. I have an Instagram account. Um, it's at DD Life Coaching and in Facebook, Destined and Design Coaching services as well. Um, and they can actually email me to destinedesignlcgmail.com so in all those two platforms I also have for Spanish speaking woman, I have a YouTube channel that I actually every Monday sow a seed of faith of purpose and, and it's giving them that opportunity to actually connect with their, uh, design acts.
Speaker B: Excellent. So what's next for you?
Speaker A: Well, right now I'm expanding the program, uh, for women. But at the same time I want to actually connect with business owners that can, that want to actually provide that safe space for their staff and their employees.
Speaker B: So one of the things I did want to do is we had gone back and forth, forth with whether we were going to do our podcast in Spanish or in English.
Speaker A: Yes.
Speaker B: So, um, I would like to end off with for our audience that does speak Spanish and being able to just share, um, a little bit. So, so if you give me a moment, I would love, um,
Speaker A: Um, life coaching, Facebook and testing and design coaching services. Uh,
Speaker B: well, Annette, I just want to say thank you so much.
Speaker A: Thank you, Catherine.
Speaker B: So many nuggets. I just am so excited because you know what? Everybody needs a coach. Everybody, even coaches need coaches.
Speaker A: Yes.
Speaker B: Because the only way to get to elevation it yourself, you have to have, you have to have information that's coming from someone who's already done it and have it. If you don't do that, if you don't place yourself in the right rooms with the right people with the right information, then it's going to take a lot longer.
Speaker A: Oh yes.
Speaker B: M
Speaker A: M, yeah, yeah, yeah, yeah. Speak Spanish like right, so.
Speaker B: Ah, that's right, that's right. Let's not reinvent the wheel.
Speaker A: Yes, yes.
Speaker B: They've already, already been invented.
Speaker A: Exactly. Thank you. Yeah. Ah,
Speaker B: Ah, yeah. Uh, um, So I want to just say thank you so much for listening in. I know that we ended off in Spanish. I want you to know that we are a bilingual community so we do have, um, you know, we work with people in English and in Spanish both. So whichever is best for you is best suited. We would love for you to reach out with, ah, to Annette. She is actually amazing and, and what I love is if you have an opportunity to look at her YouTube channel, she actually does a YouTube channel and she does put it out every Monday. It is amazing and she does a great, great, great job.
Speaker A: Thank you.
Speaker B: So it helps people, people to align with their, you know, with their God driven faith and just back into alignment, you know, that's so important.
Speaker A: Yes.
Speaker B: So again, this is your host Katherine with the Beyond Business podcast. Excited to have had an um, Annette Mendoza with us here today. And so thank you again for being with us and looking forward to our next recording.
Speaker A: Sam.
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