
The Beautiful Business Podcast · 2025-11-04 · 53 min
When creativity becomes a daily practice, teams get braver, kinder, and more effective. In this episode, Jo Hunter shares how 64 Million Artists grew from a simple set of prompts into a national movement and why she’s now stepping aside to keep her own creative fire alive.About the GuestJo Hunter founded 64 Million Artists in 2014 with the ambition to unlock everyone’s creativity across the UK. The organisation runs large-scale participation campaigns (including the January Challenge, which reached around 360,000 people last year) and works with clients to use creativity for leadership, co-creation, and building inclusive, people-centred cultures.
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