Original Research Is the New SEO Superpower with Becky Lawlor

Episode notes

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing. What You’ll Learn: How original research instantly differentiates content by providing unique insights no other brand can claim Why traditional B2B content often falls short by recycling the same third-party statistics and generic insights The critical elements needed to build an effective research-driven content strategy that fuels a year of marketing How to structure survey questions to generate compelling headlines while maintaining data integrity How AI is increasing the importance of original research as generic content becomes more prevalent With over 15 years of experience in B2B tech content marketing, Becky has established herself as an expert in creating differentiated content through innovative research methodologies.

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