GTM Alignment: The Revenue Operations Strategy

Episode notes

True GTM alignment requires more than collaboration; it demands consistent outcomes across the entire customer journey. In this episode, Cory sits down with Bill Dwoinen , Chief Revenue Officer at Mural, to deconstruct the myths of revenue alignment. With over 20 years of experience scaling teams at powerhouses like Slack and Salesforce , Bill explains why consistent alignment throughout the customer journey drives faster closes and leads to happier customers. He breaks down the specific leadership principles required to transform team burnout into revenue momentum and how to execute a strategy that goes beyond simply “working together.” GTM alignment in B2B sales isn’t more collaboration; it’s consistent alignment on outcomes across the full customer journey. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Bill Dwoinen, Chief Revenue Officer at Mural, to break down why consistent alignment throughout the customer journey drives faster closes and happier customers, how to distinguish between collaboration and true alignment, and the leadership principles that transform burnout into momentum.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• S2E13: How to Leverage Unified Data for B2B Marketing Wins - ft. Leanne Chescoe, Marketing Director at DemandbaseMindful B2B Marketing · on Go-to-market alignment85 / 100
• Masters of MEDDICC - Authenticy & Trust with Richard Dufty - Episode #18Masters of MEDDICC · on Go-to-market alignment82 / 100
• 'Key Lessons in Sales Leadership' with John TurnerScale with Strive Podcast · on sales leadership79 / 100
• Chapter 4: From assumptions to real customer insightUncut B2B Marketing · on GTM strategy75 / 100
• The Sales Coaching Disconnect No One Wants to AdmitSurviving Sales Leadership · on sales leadership75 / 100
• Unlocking B2B Sales SuccessTrue Confessions of a Sales Leader · on sales leadership75 / 100

• How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth87 / 100
• Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive63 / 100
• How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies77 / 100
• Predictable Revenue Starts With Better Sales Technology and AI Workflows68 / 100
• B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue80 / 100