The Agency Growth Engine Show · 2023-09-23 · 54 min
Have you ever wondered who would buy your marketing agency? Wonder no more as Trice Alford and Ryan Parshall break down the 6 Buyer Types for Marketing Agencies on this episode of the Agency Growth Engine Show. Find out which ones are best equipped to take over and scale and grow it. Here's a sneak preview.... The Dreamer They dreamed of owning their own business, have plenty of money in savings and thought they would try their hand at running a marketing agency? For them, agency life seems glamorous and profitable. The Entrepreneur They have owned a business, have been very successful, sold it and decided they would try their hand at invest in and run an agency. They have money burning a hole in their pocket and they need to reinvest for tax purposes. The Investor They have a lot of money but are very frugal with it. They will invest but see things though an accountants/auditors eyes. They want to buy a cash cow and have not patience for small margins or non-repeatable processes. The Marketing Leader They have worked in an agency before and ready to run their own.
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