The Agency Growth Engine Show · 2023-12-12 · 35 min
Before you hire a marketing agency, make sure they eat their own food!!! How do marketing agencies self-promote? Do they post as often as they are telling you to post? Why or why not? How do they generate leads? Is it the same way they are telling you to do it? I'm gonna cut right to it friends! If a marketing agency is telling you to do paid ads to generate leads, is that what they are doing? Or do they say "no, that doesn't work for us?" If they say you have to post twice a day, take a look at their social media accounts to find out how often they are posting. Ask them about their own lead generation tactics and what they have found successful. The reason why I ask is that often time I find that marketing agencies don't do the same things because they don't see the ROI or time. Remember this.... There are short-term strategies and long-term strategies. Your marketing agency should understand and do both. The best way to tell if an agency is truly accountable for their results is to investigate if they "do what they say". Does your marketing agency "walk the talk" or just "talk the talk?" Ask, them that if they would spend their own marketing budget on those tactics.
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