The Bookkeeper Who Hates Bookkeeping (And Built Two Thriving Businesses Anyway) | with Heidi Ryder

Episode notes

She'll tell you straight up: she doesn't like bookkeeping. She built a successful bookkeeping firm anyway. Then she bought a marketing company. Episode 81 features Heidi Ryder , a former middle school math teacher who started Healthy Books LLC in 2017 and replaced her teacher's salary within six months. Last year she acquired keepful , the marketing automation platform built to help bookkeepers, accountants, and tax pros organize leads, automate follow-up, and build stronger client relationships, all while homeschooling four kids. In this conversation, Heidi breaks down the LinkedIn strategy that turned cold connections into referral partners and clients (hint: it involves hitting record), how she juggles two businesses without pretending there's such a thing as balance, and her playbook for actually getting ROI out of conferences like GrowCon instead of flying home with a notebook full of ideas you never touch. If marketing is the part of your firm you keep avoiding, this one's for you. Send us Fan Mail Tired of referrals that only show up during tax season? Most firm owners are one slow quarter away from panic. We fix that.

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