Start Up Podcast PH · 2026-08-04 · 44 min
Key moments - from our scoring
Substance score
27 / 100
Five dimensions, 20 points each
Padalan Workshop represents a distinctive intersection of sustainability, cultural preservation, and artisanal production in the Filipino fashion accessories market. Founder Ederlin De Los Santos creates scrunchies, tote bags, pouches, bookmarks, and headbands by upcycling discarded fabrics from dressmakers, textile scraps, and pre-loved clothing, integrating these materials with Inabal - a traditional Ilocano weaving pattern - to create personalized accessories priced from ₱450-500. The business differentiates itself through three core pillars: customization via the Padalan Custom Bar (an interactive on-the-spot sewing experience at pop-ups and trade fairs), sustainability through circular economy practices addressing textile waste in landfills, and locality through promotion of indigenous weaving heritage to Gen Z and young professionals. De Los Santos credits the Mariano Marcos State University Technology Business Incubator (TBI) with providing mentorship in marketing and accounting, facility access including industrial and computerized sewing machines, and networking opportunities that expanded her reach to international customers. The founder navigates physical limitations from scoliosis while building a business model that aspires to employ marginalized sectors including PWDs, senior citizens, and single parents within seven years.
Padalan Workshop is a handcrafted accessories brand from Laoag City, Ilocos Norte that creates scrunchies, tote bags, pouches, bookmarks, and headbands using upcycled fabrics and Inabal textiles (traditional Ilocano weaving patterns), priced from ₱450-500.
The Padalan Custom Bar is an interactive on-the-spot sewing experience where customers design their own accessories and watch the founder sew it live in front of them, currently implemented at pop-up events and trade fairs.
Materials come from discarded fabrics and textile scraps from dressmakers, excess textile waste, and pre-loved clothing, integrated with Inabal textiles woven by local Ilocano artisans.
The Mariano Marcos State University Technology Business Incubator (TBI) provided mentorship in marketing and accounting, facility access including industrial and computerized sewing machines, and networking opportunities at trade fairs and market events.
The target market is Gen Z and young professionals who appreciate the combination of modern design, upcycled sustainability, and local cultural heritage, including international customers primarily from California.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode contains minimal actionable business insights beyond surface-level statements about customization, sustainability, and cultural heritage. Most discussion consists of descriptive repetition of Padalan's three business pillars without exploring mechanisms, metrics, challenges in depth, or novel strategic thinking. The host and guest largely affirm each other rather than dig into substantive operational, financial, or market questions.
Padalan Workshop is a handcrafted accessories brand from Lawag City Ilocos Norte that focuses on personalization, sustainability and local craftsmanship
I want to be part of it to be to do circular economy practices and help or contribute in SDG 12 responsible production and consumption
The business model - upcycled fashion accessories with local cultural elements marketed to Gen Z - is a well-trodden playbook globally and within the Philippines. No distinctive strategic insight, contrarian positioning, or first-principles reasoning is offered. The 'custom bar' experience is a minor tactical novelty but not strategically original. The framing relies entirely on circular economy and heritage preservation tropes without fresh angles.
I want to preserve that cultural heritage. I don't want it to die
Custom bar is an interactive on the spot sewing experience where customers can design their own accessories and watch at uh. Well watch us sew it to live
The guest is a recent university graduate running a nascent post-incubation business with minimal operational scale or proven track record. While her passion and background in sewing is relevant, she lacks the depth of experience, business scale, or proven results expected of credible operator-level guests. She is still figuring out basic post-graduation logistics and part-time team management rather than demonstrating expertise earned through substantial execution.
Balita graduate one week ago
I had three members sir and Nayong Naka graduate uh uh. I said we have our own lives. So back to
The episode lacks concrete business metrics, financial data, customer numbers, production volumes, pricing tiers, or market size evidence. Pricing is mentioned vaguely ('products starts from 450 to 500') but currency and product breakdown are unclear. No customer acquisition costs, lifetime value, conversion rates, or revenue figures are provided. Participation in one national centennial event and mention of international customers (California) are stated without detail or proof of scale.
Our products starts from 450 to 500
we participated um centennial and we are one of the merchants and first implementation national event and it was such a successful uh event
The host asks broad, softball questions and accepts surface-level responses without pressing for depth, data, or clarification. Questions like 'what do you think about that?' and 'what's your biggest challenge?' are open-ended but rarely followed with probing second or third questions. The interview structure is affirmative and promotional rather than analytically challenging. The host's tangential comments about nostalgic vibes, while authentic, displace space that could probe business fundamentals.
what do you think about that? Um and by the way or actually
what's the biggest challenge But I think um this is a childhood dream
Computed from the transcript - who did the talking, and the words that came up most.
Ederlyn Delos Santos is Founder & Owner of Padalan Workshop. Padalan Workshop is a creative production enterprise specializing in handcrafted products and customized fabrication. The workshop develops functional and artistic items that combine traditional craftsmanship with modern design techniques. Through skills development and product innovation, the enterprise contributes to the growth of local creative industries and artisan entrepreneurship. This episode is recorded at Mariano Marcos State University - Technology Business Incubator in Batac, Ilocos Norte. In this episode: 00:00 Introduction 01:07 Ano ang Padalan Workshop? 10:48 What is the startup solving? 23:40 What are stories behind the startup? 40:09 How can listeners find more information? PADALAN WORKSHOP Facebook: MMSU TBI Facebook: THIS EPISODE IS CO-
Transcribed and scored by The B2B Podcast Index.
Speaker A: Startup Podcast PH is co produced by Synth One CFO UM YSpaces Credit Hero Diwala Geekgenius Schooltech by Edfolio and Red Circle Global. Check out their partners in the description.
Speaker B: Welcome to Startup Podcast PH inspiring more Filipino entrepreneurs and innovators. Lifeta Yangayon Dito Samariano Marcos State University TBI in Batac Ido Cost Norte to interview their startup incubates we have Padalan Workshop creative production enterprise specializing in handcrafted products and customized fabrication. And we have the founder and owner Ederlin M M De Los Santos. Hello Ederlin.
Speaker C: Hello sir.
Speaker B: I'm doing great and Balita graduate one week ago so we have a student startup incubator but actually um the business is good and um looking to sustain it uh after you graduate, after you graduated into the. Into the moving forward and actually make something special. So I let you do the introduction. So um.
Speaker C: Padalan Workshop Padalan Workshop is a uh handcrafted accessories brand from Lawag City Ilocos Norte that focuses on personalization, sustainability and local craftsmanship. So we create products like scrunchies, tote bags, pouches, bookmarks, headbands and other swoon accessories that is integrated by upcycled uh fabrics and Inabel textiles. Some of our materials come from discarded fabrics um from dressmakers, excess textile scraps and pre loved clothes that um are often discarded but is still valuable.
Speaker B: So you know something special but actually first by the way tote bag in a bell pouch scrunchie um but concepts integrated workshop first customized. So it's not just touch of beauty, my touch of personal flavor uh design second sustainable because these are upcycled, discarded or ah um fabric. But pedipang e reus entered yung local yes um example Yung Inabel pouch Inabel is actually a ah weaving pattern design here in Ilocos so Angangana lako combined uh maybe let's start with uh um you customized so bakit itoyoung appealing. You can just manufacture tote bags uh make tote bags and by the way handcrafted it. So um bucket my specialty uh custom design, custom beauty, custom touch.
Speaker C: So one of the things or differentiate aside from its competitors is customization uh. Sustainability. Where I upcycle is there is too much textile waste that ends up in the landfill due to fast fashion and I want to do the opposite. I wanted to make it in slow fashion and uh customization uh aside from slow production. Design.
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Speaker C: Sam mhm.
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Speaker B: Nagging practice I know this because I am an uh industrial engineer Push supply with the same design same pattern to make the. To make the costs efficient at scale. Um you're doing the opposite. Yes somehow pull Shah uh Mero costume nagusto yung someone or maybe a market in demand and then upcycled materials to fulfill that demand so maybe but in that sense overproduce
Speaker C: so I also make sure uh quality fast production um and fun fact sir we just introduced our new innovation which we call Padalan Custom bar. So Padalan custom bar is an interactive on the spot sewing experience where customers can design their own accessories and watch at uh. Well watch us sew it to live like right in front of them. Um we are currently pop ups and trade fair events so depend opportunities and don't naming any implement young Padalan Custom Bar.
Speaker B: Customer is visiting let's say uh San Nicolas or Batak or Lawang and then Plaza or whatever actually Marinarin Po coming
Speaker C: national event and we participated um centennial and we are one of the merchants and first implementation national event and it was such a successful uh event.
Speaker B: Um you're selling stuff product items and they're also which is amazing selling the experience of watching how uh interaction. Uh um. Upcycled
Speaker C: some parts of it is upcycled so raw materials and then we also integrate scrap fabrics parts of it so which part here for example for here sir lining uh textile scraps. Our products starts from 450 to 500
Speaker B: fashion items so 450. By the way uh incorporate local culture so aesthetic and um
Speaker C: um
Speaker B: item maybe scrunchy upcycled
Speaker C: and out of enabel fabric
Speaker B: so if I may ask
Speaker C: direct weavers uh uh.
Speaker B: Uh by the way since custom. You utilize Hindi Papo sir pattern or
Speaker C: hindipo available in the offer.
Speaker F: Uh
Speaker B: they create patterns aesthetic patterns through mathematics for ilocano weavers
Speaker C: soon sir Pero.
Speaker B: Uh uh. Well I traveled around the country. It's masterful interview masterful actually um. Anyway second concept sustainable upcycling so why choose that path Incorporate the concepts uh workshop and uh embody practice Um.
Speaker C: I was a previous dressmaking student sir and uh during the pandemic Discarded fabrics from my dressmaking school and I transform it into to a new product along with the. New uh product which is young is crunchy and then I just randomly posted it online and then Nagusto Hanamang customers surprisingly and then start enjoy Kong Magawa and uh fast forward I decided to incorporate that since. Problem uh environmental problem is in textile waste landfill. So I want to be part of it to be to do circular economy practices and help or contribute in SDG 12 responsible production and consumption.
Speaker B: So by the way, you're an Entrep graduate dressmaking. You also took a course so dressmaking
Speaker C: or was it the sideline Junior high school, sir. As a vocational school I took dressmaking. I really love sewing already I love sewing uh dresses for my dolls. So that also made me dream of becoming a fashion designer. Pero reality hits I have to be practical financial constraints my parents couldn't support me to send me dressmaking school fashion design school.
Speaker B: But since the entrepreneur school entrepreneurship here's Mnsu so and you have that love for sewing fashion.
Speaker C: Uh, because I also want to have my own boutique sir. What if you entrepreneurship or knowledge or background
Speaker B: you're from here in Batakba
Speaker C: Salah Pero looking forward sir Manifesting
Speaker B: interactive experience. Uh, the bar. Um anyway, so when you were young you were in senior high dressmaking discarded fabrics. I mean to be practical or something or you have the thing for circular economy already
Speaker C: pandemic. I am so broke. Um, capital. So discarded fabrics and expectations capital. I bought a raw material and.
Speaker B: Starts a practicality. Apparently my mission. And then it's also a good thing. Um, the third concept. So yeah the designs could could have been touch of Ilocano culture. You could have made like other designs so and also since these are local patterns, local fabrics, local Ilocano um livelihoods. So why incorporate the locality products?
Speaker C: I fell in love with Inabel Nung Ano sir Initignan Ko Anggagandan patterns ah and heart Ko that I want to preserve that cultural heritage. I don't want it to die. Uh, common problem is the our cultural heritage is slowly dying. So I want to be part of that solution. I want my target customers to appreciate Inabel as much as I do.
Speaker B: Answers a question Interview with Ilocandia and the weave pattern um initiatives uh, Philippine textile research industry to revive Revive meaning textile industry and maybe also in Ilocos so is to introduce more patterns aesthetic or m variety and I think my problem. Uh artisans local weavers and maybe combination personalization the Gen Z touch and uh the bar Actually that's a very good idea. Can bring back um can revive and can connect again the local weaving culture industry to the buyers because let's admit it it's an economy, it's an industry and for it to be sustainable. So what do you think about that? Uh you're actually helping revive industry through actually connecting the cultural heritage to buyers to yeah what do you think about that? Um and by the way or actually
Speaker C: sir my target market is Gen Z and young professionals and they are also falling in love with my within a belt through my design. So Don Nila Masna appreciate my combination of young local or cultural heritage with the modern design in some way.
Speaker B: Cultural heritage and modern design.
Speaker C: Yes.
Speaker B: Um what I usually ask to start a podcast for startups Problem is resolved pain point of customers this is solved. I think you know answer but maybe I let you answer.
Speaker F: Um
Speaker B: when people buy your products. For some let's say clothes fashion it can be coefficiency fast fashion or something design luxury luxury fashion work want among buyers
Speaker C: fast fashion again very generic designs. So aside from um unique din young designs is masnagigging unique they can design their own so Masnah Kapag resonates
Speaker B: and
Speaker C: it also makes them feel good upon purchasing contribute um textile waste I was able to give more life fabric that is about to be discarded but I gave it a new life so that also satisfies them and integration of cultural heritage
Speaker B: actually I believe um they actually are I know you actually you guys are actually conscious actually right Avenue and maybe I think is it a manifestation or pediment Manifestation uh cultural what did you say? Cultural heritage meets modern design. I think that's really perfect. Um so now as a business. Quote unquote in the market or operate
Speaker C: business so um tapos no parasite requirement entrepreneurship graduate is to have our business implementation sir so I have to get my team a team and I had three members sir and Nayong Naka graduate uh uh. I said we have our own lives. So back to.
Speaker B: Um
Speaker C: through online stores like Facebook, Instagram and TikTok reach some customers digitally and through pop up events and trade fairs. Um hundreds yes.
Speaker B: Followers and listeners to start a podcast Promise Magunda follow known as IG and
Speaker C: Tik Tok workshop all over
Speaker B: but it's a Tik Tok um um certain aesthetic uh feeling. So I know feel for. Longing for our cultural identity and I think for some reason when I see this kind of simple sha simple upcycle which is amazing but and aesthetic simple and aesthetic but at the same time functional functional my vibes honestly
Speaker G: uh.
Speaker B: Uh, uh. I forgot the name. Everyone knows everyone. Old Filipino family house. When I see this it's uh, homey Filipino I know. Instagram um and TikTok I also think. I also think uh um, I'm perfect avenue for this and Masma Push Pangao Ilohano Weaving culture is through online stores like Instagram, TikTok and maybe the Tick Tock or something.
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Speaker B: Um, can I ask now about stories behind I know um during. So you were doing this during college as a graduating year because you also have, you also have studies. You also have. And then what really pushes you to do this? And even you're really. You're still, you're still pushing this forward.
Speaker C: So Padalan is really a childhood dream as mentioned earlier. So Nandun Talagayong uh passion in sewing and uh uh start Pandemic Song sewing machine and he bought me one and Ayanag start Nang Magawa Nang scrunches out of discarded textiles and discarded uh clothes and Khapag benta and then my machine broke. Technician plastic. Two months sir. Uh, I felt so heartbroken because it feels like M M M and but. So after a year. Uh he sacrificed his own investment Yong Pina Lakin Baka just to buy me an industrial sewing machine and start young business um clothes per Eventually I I stopped and then I found my way back. Scrunchies accessories product line uh accessories. And then I was able to discover Nang Banuar tbi. So incubate how do they see you? Uh professor entrepreneurship first year uh, she saw my potential and then she encouraged me. Professor Namin Namag pitched Poditos ATI bi and then I pitched my business and then they saw the potential Incubate. And uh, before TBI I just know how to sew and sell and through TBI I was able to learn how to build a business. So uh uh Panamag operate all about entrepreneurship slowly I was able to learn it through experience. Yes.
Speaker B: Uh. Um.
Speaker C: And then cute bracelet and then um.
Speaker B: Uh practicality basically and still fashion
Speaker C: uh
Speaker B: Compared to normal um
Speaker C: what's my personality?
Speaker B: Uh it's a style it's uh a personality expression Then somehow I don't by the way going back I uh just want to know more how exactly can uh side no business I mean mentors or did they connect you to trade fairs?
Speaker C: So they provided me mentorship upskilling training mentorship in marketing accounting. They provided me facility the space to work uh industrial sewing machine and computerized sewing machine to support my my production needs and they are they are also offering me um various opportunities like trade fairs market in market tapos networking,
Speaker B: Personal opinion online shop. So maybe the TBI I know but I think digital marketing reach um and on that my m efforts further boost payong online presence like Instagram or the Tick Tock I believe while and by the way outside Ilocos.
Speaker C: Uh international customers or California. Um. Uh m.
Speaker B: Because it also has that Filipino in a foreigner name a Filipino. Um Filipino family for some reason again see Padalan workshop nostalgia nostalgia or experience or yung belonging when he or she saw
Speaker C: m
Speaker B: um ah it my feeling uh at home aside from just selling um the custom sustainable and the local I think it's it has that Filipino nostalgic vibe somehow and Sana Sana Talaga through this podcast online presence Instagram followers Tick Tock
Speaker C: shop uh uh automatically products so and currently temporarily break Yom Padal and since graduate come back yes if
Speaker B: I may ask uh m. Uh m investor capital uh um 1m jump start paying business to maybe um machine or whatever or presence trade first. Startups I don't think in Mosa uh more support more funding more um right
Speaker C: now sir Hindi Papua already Namagaro investor but system. Financially financially sustainable accepting investors.
Speaker B: Very good answer. Um yeah um what's the biggest challenge But I think um this is a childhood dream and then college entrepreneurship and then graduation and then you're still pushing it forward challenge on developing and creating the startup.
Speaker C: Um personally sir I have. I am a differently abled person. I have scoliosis 40 plus degrees scoliosis and uh that limits my physical capabilities to continue or manage my business. Um intensive bonang demands the business that was academics M. So that has been the one of the challenges you can
Speaker B: hire or something you can hire
Speaker C: uh
Speaker B: you can be the person the manager.
Speaker C: You see that task part timers but
Speaker B: you still have to train them right?
Speaker C: Yes pero I have connections. Um uh so and then
Speaker B: I'm just thinking after graduation when you do this part time since m You have the actual producers um and then System um get more capital, have more capital, apply some more government funding and then hire more breed more and then but at the same time the more demand uh so maybe more marketing, more appearance online but yeah I really think it's promising. It's really really promising.
Speaker C: Thank you sir.
Speaker B: Um success uh in your opinion workshop along the years developing this milestone. Satisfying for you this journey on creating Padalan Workshop
Speaker C: um.
Speaker B: Actually many startups are kumbaga profitable product so yeah those things
Speaker C: to see how satisfied my customers are and how they express uh gustangustoyung product Nana Bili Nila Saakin and quality satisfy or naha happy po talaga and that what keeps me driven aside from the milestones or achievements that I had by Yung Padalan Workshop consider uh uh fulfilling Education is evolving
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Speaker B: Speaking of that what do you see for Patalan Workshop? Let's be visionaries here for. For Padalan Workshop.
Speaker F: Um
Speaker B: maybe um Establish. Establish online presence m order and then yeah what do you see moving forward? Maybe let's say in seven years.
Speaker C: In seven years is to become one of the leading sustainable accessories brand in the Philippines. Promote young upcycling young cultural heritage not only in Ilocos Norte but also beyond. And uh. Ah look forward is m employee. Uh marginalized sectors. Um PWDs senior citizens, single parents, students to support them livelihood. Nila sir.
Speaker B: Number one Custom custom design custom touch. Number two um Upcycling sustainable. Number three um Local the local culture. Number four um. It's not just the item but the experience. You're sewing the sewing bar. Number five Filipino homey vibes. When you buy it you feel the nostalgia the Philippine family. And number six um Inclusivity. Then um um the marginalized sector giving opportunities. You can hire um differently abled people and you can train them. You can train them and then you manage them and Then workshop. Actually thank you very much for sharing your story. Actually promise. Um, Textile, Hindi M fashion, other stuff, Filipino culture, pottery, uh, weaving. Um, we are saying but we can actually revive it by connecting and maybe uh, um, it's a bang principle. We are saying farmers, they are an aging population. Weavers, they're an aging population but more Gen Z or young farmers or young weavers or young manga fashion or items and I think Sobra Inspiring, inspiring. Uh, you are in a practice and you are a fan and you are actually Filipino fabric or Filipino culture. So maybe startups Filipino culture. So cultural heritage meets modern design and then the economy becomes sustainable again. Um, traditional cultural items. Local, very local. Um, if our listeners want to know more about you or Padalan workshop, maybe partner or our collaborate, uh, help boost the business. Padalan Workshop So how can they connect with you? Uh, maybe you can lead them to website, Facebook, wherever.
Speaker C: So you can follow us and connect with us on our social media pages TikTok, Facebook and Instagram. And you could also reach us through our pop up and trade fair events within the province Palangayan.
Speaker B: Yes. Yeah, maybe it's a Hawaii hopefully. Thank you very much. Thank you so much, so much sir. Thank you.
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