Small Business Casual · 2026-07-31 · 19 min
Text Emily! To put pricing on your website or not to put pricing on your website... that is the question! Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. The Quick Decision Rule Selling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page. Doing custom, value-priced work? You don't owe an exact figure, but never go fully silent. Use a "starting at," a range, or "most clients invest between X and Y." The one thing to avoid: a bare "contact for pricing" with no signal at all. That's what makes people assume you're either wildly expensive or about to get pushy. Emily Aborn is the host of Small Business Casual and a Small Business Copywriter. She brings 12+ years of business experience ranging from brick-and-mortar to online and has written copy for clients in 122+ industries. Got a question for the show?
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