The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

Episode notes

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube!

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin ChenThe Brand Builder Show · on direct-to-consumer71 / 100
• How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansionThe Glossy Beauty Podcast · on direct-to-consumer69 / 100
• How Warby Parker's Home Try-On Built a DTC EmpireBusiness Models Explained with Fexingo · on direct-to-consumer
• How Warby Parker Turned Home Try-On Into Product MarketingProduct Marketing with Fexingo · on direct-to-consumer
• How a Recession Made the Dollar Shave Club Ad a ClassicThe CMO Podcast with Fexingo · on direct-to-consumer
• Aliett Buttelman @ Fazit BeautyThe Omnichannel Marketer · on direct-to-consumer

• Why I Left My Hollywood Dream Job To Become an Entrepreneur76 / 100
• Avocado Green: The Organic Mattress Brand That Built Its Own Supply Chain85 / 100
• How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel77 / 100
• How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand
• Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers