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Index/Startups & Founders/Shopify Masters
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The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

Shopify Masters · 2025-12-18 · 41 min

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Topics in this episode

direct-to-consumerwellness brandmenstrual healthtraditional medicinepain relief

Episode notes

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube!

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