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Index/Startups & Founders/Shopify Masters
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How Figs Built a Billion-Dollar Brand for the People Saving Lives

Shopify Masters · 2026-05-26 · 50 min

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Topics in this episode

direct-to-consumerEBITDAbootstrappedapparelpublicly traded

Episode notes

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, 90% direct-to-consumer powerhouse.

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