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Index/Startups & Founders/Shopify Masters
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How an AI Expert Built the Most Analog Product of 2026

Shopify Masters · 2026-05-12 · 50 min

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Topics in this episode

direct-to-consumerTikTok marketingbusiness podcastbluetooth landlinephysical phones

Episode notes

Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones - Bluetooth landlines designed to replace smartphone habits - generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube!

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