Sales Leadership with Fexingo · 2026-08-26 · 6 min
In this episode of Sales Leadership, Lucas and Luna explore the overlooked power of reference calls in renewal conversations. They break down a specific tactic: turning a routine renewal check-in into a live reference call where a happy customer speaks directly to the current customer about value. Using the example of a cybersecurity software company, they walk through how the sales rep facilitated the call, the questions that surfaced, and the renewal that followed. They also discuss the psychology of social proof, why it beats any presentation, and how to make it a repeatable part of the renewal process. If you're a quota carrier or a sales manager, this episode gives you a concrete framework to protect your renewal book and turn happy customers into your best salespeople. #ReferenceCalls #RenewalStrategy #SalesLeadership #QuotaCarriers #SalesManagers #CustomerSuccess #SocialProof #B2BSales #AccountManagement #SalesProcess #RevenueTeams #SalesPodcast #FexingoBusiness #BusinessPodcast #SalesTips #CustomerRetention #SalesTraining #SalesPlaybook Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why DTC Brands Lose Customers They Think Are Already Theirs | Agnes Seville, Little SleepiesThe MarTech Matrix · on customer retention79 / 100
Why Customer Retention Is the Most Valuable PE Growth StrategyDemand Revenue · on customer retention67 / 100
EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create DemandEvent Marketing: Redefined · on customer retention66 / 100
Trying out new versions of our best selling product - founder product development processMatt Kelly · on customer retention60 / 100
How To Make Access to Hospitality Luxury Easier and In Tune with Our Times50 Shades of Hospitality · on customer retention58 / 100
What Got You to President's Club Will Not Keep You There | Meredith Elliott Powell - 2013The Sales Evangelist · on customer retention57 / 100
How Top Reps Turn a Price Increase into a Loyalty Win65 / 100How Top Sales Leaders Fix Broken Quota AttainmentHow Top Reps Turn a Price Increase into a Loyalty WinHow Top Reps Turn Referrals into Compounding RevenueThe Comp Plan That Rewards Reps for Retaining Customers