Sales Leadership with Fexingo · 2026-08-30 · 8 min
Raising prices feels like a loss waiting to happen - but the best sales teams treat it as a moment to deepen trust. This episode, Lucas and Luna unpack how a 7 percent price increase at a mid-market SaaS company became a retention lever, not a churn trigger. They break down the psychology of framing, the exact language that turns a price hike into a value conversation, and the numbers that prove customers actually stay longer when the increase is handled with transparency. You'll hear why anchoring the conversation in outcomes - not features - changes everything, and why the most dangerous move is to stay silent. If you've ever dreaded the 'we're raising prices' email, this episode gives you a playbook to turn that anxiety into a strategic advantage. #PriceIncrease #SalesStrategy #CustomerRetention #ValueSelling #SalesLeadership #B2BSales #RevenueGrowth #SalesPsychology #AccountManagement #CustomerSuccess #Transparency #SalesTactics #Business #SalesPodcast #FexingoBusiness #BusinessPodcast #SalesTips #RevenueTeam Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue GrowthThe B2B Revenue Executive Experience · on sales leadership87 / 100
The Sales Coaching Disconnect No One Wants to AdmitSurviving Sales Leadership · on sales leadership75 / 100
Episode 330: Becoming a Leader People CHOOSE to Follow.Sales Leadership Podcast · on sales leadership59 / 100
Know Why You Win (Audiobook)Rethink The Way You Sell · on sales leadership56 / 100
The Question That Reveals Everything About Your Career TrajectoryWomen in Sales Leadership · on sales leadership41 / 100
What Happens When the Plan Disappears and Everyone Looks at You with Brian SilengoThe NeuroLeadership Edge: Pressure-Proof Leadership™ & Calm Authority · on sales leadership
How Top Reps Turn a Price Increase into a Loyalty Win65 / 100How Top Sales Leaders Fix Broken Quota AttainmentHow Top Reps Turn Referrals into Compounding RevenueThe Comp Plan That Rewards Reps for Retaining CustomersHow Top Reps Turn a Reference Call into a Renewal