Sales Leader Secrets · 2025-06-03 · 30 min
Have you ever wondered how a small food startup with just four people became one of the UK’s leading names in the food-to-go industry? In this episode of Sales Leaders’ Secrets , Amanda Downs sits down with Lee Personius, founder and CEO of Tugo. From humble beginnings in a rundown trading estate, Lee has grown Tugo into a £22 million business and he’s aiming to double that in the next decade. He shares how he secured early investment, won over big customers, and maintained a close-knit team culture along the way. Tune in to learn more about leadership, growth, and why celebrating with pizza matters more than you think. Here are the Highlights: 00:00 Introduction 05:16 Early stage mistakes and growth 06:56 Startup journey with key support 11:23 Balancing family feel & performance 13:47 Why some people are built to be entrepreneurs 18:39 Developing a softer leadership style over time 21:48 Reliable support in tough times 24:28 Caution in crisis 27:54 Be clear on what you do Join us each month between May and November for the Uspire webinar series “Become a Better Leader” and get valuable leadership frameworks and techniques to help you achieve sustainable growth that lasts.
Ep 12: Baked-in Brilliance with Aisling Tuck55 / 100S2, Ep 11: Leading Through Language with Anne UnsworthS2, Ep 10: Leading The Disability Activism AgendaS2, Ep 09: Ella Cookson on Leading Freedom for 2,500 WomenS2, Ep 08: A Glamping Good Leader!