Revenue Champions · 2023-09-20 · 30 min
In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to discuss this, plus much more.
115: Approaching Multi-Regional Outbound, Enterprise & More (with Sylvia Farag, Founder at Farag Consulting & Coaching)72 / 100114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)111: Driving High Quality Pipeline (with Lu Juarez at HiBob)110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)