112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)

Episode notes

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

• 115: Approaching Multi-Regional Outbound, Enterprise & More (with Sylvia Farag, Founder at Farag Consulting & Coaching)72 / 100
• 114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)
• 113: The Playbook for 'Hyper Growth' and More (with Chris Orlob, CEO at pclub.io)
• 111: Driving High Quality Pipeline (with Lu Juarez at HiBob)
• 110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)