110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)

Episode notes

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

• 115: Approaching Multi-Regional Outbound, Enterprise & More (with Sylvia Farag, Founder at Farag Consulting & Coaching)72 / 100
• 114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)
• 113: The Playbook for 'Hyper Growth' and More (with Chris Orlob, CEO at pclub.io)
• 112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)
• 111: Driving High Quality Pipeline (with Lu Juarez at HiBob)