Retail Media Moguls · 2024-05-02 · 43 min
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Catalina Salazar , Global Head of Retail Media at Wolt , a tech company that makes it easy to discover and get the best restaurants and shops delivered to home and the office. Together, she and Stuart explore merchant business growth strategies in delivery apps. Here are some additional talking points from the conversation: How Wolt Ads’ pay-for-sales advertising model revolutionises retail Wolt’s bold multi-market launch strategy Strategies for effective market segmentation and media partnerships Effective ad strategies for small businesses Catalina is a dynamic leader in retail media and advertising. With extensive experience at top companies like Dentsu Aegis Network and Wolt, she excels in developing innovative strategies and promoting business growth. Catalina is also a Business Consultant for Arches, NewtonX, and GLG. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit .
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