Retail Media Moguls · 2024-02-09 · 32 min
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall , who is a leading retail media consultant and EMEA Head of E-Commerce at KINESSO Commerce . Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring. Some of the topics we cover include: Using technology, data, and UX optimisation to gain a competitive edge The benefits of customising your own media network The challenge of achieving consistency in the retail media space What lies beyond the horizon in retail media Leveraging customer experience and funding performance marketing Neilson is one of the pre-eminent thought leaders in the marketing space.
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