Innovations in In-Store Retail Media: A Conversation with Kayla Winstead, VP of Retail Media at Hy-Vee

Episode notes

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Kayla Winstead , VP of Retail Media at Hy-Vee , a super-regional grocer based in the Midwest that offers everything from groceries to prescription refills under one roof. Join us as we explore key retail media touchpoints, including personalised experiences, data collection, in-store innovations, and tracking metrics. Kayla highlights the importance of data and personalisation in retail media and the potential for innovation in in-store marketing. Some other points we touch on include: The role of user-generated content (UGC) in retail media Using data to enhance customer experience Ramping in-store media with audio, demos and sampling, and POS marketing Working out the economics of in-store radio As the Vice President of Retail Media at Hy-Vee, Kayla leads her team with a fervent dedication to reshaping the landscape of food retail. Her background is rooted in project management and strategic planning within the technology sector, and she has honed her skills in team dynamics, executive correspondence, and organisational expertise.

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