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Index/Marketing/Retail Media Moguls
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Building the Future of Retail Media: Albertsons' Tech-First Approach with Evan Hovorka

Retail Media Moguls · 2024-10-31 · 37 min

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Topics in this episode

In-Store MediaRetail Media TechnologyIn-House DevelopmentMulti-Channel IntegrationRetail Media Innovation

Episode notes

Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode, Stuart is joined by Evan Hovorka , Vice President of Product and Innovation at Albertsons Media Collective . With extensive experience in retail media, Evan shares insights into how Albertsons is revolutionizing the space through technology innovation, in-house development, and multi-channel integration. Key topics discussed include: Albertsons' journey from third-party technology to in-house development Building and scaling a retail media network across 2,200+ stores Innovation in measurement and identity solutions Integration of in-store media with digital channels Balancing managed service and self-serve solutions The future of retail media technology and measurement With over 17 years of experience at Target and now leading innovation at Albertsons Media Collective, Evan brings unique insights into the evolution of retail media networks and the technical challenges of scaling these solutions. Evan Hovorka is the Vice President of Product and Innovation at Albertsons Media Collective, where he leads the development of innovative retail media solutions.

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