How CVS Is Turning First-Party Data Into Its Retail Media Power Play

Episode notes

Personalization at scale requires moving from shoppers to signals, and Parbinder "Parbs" Dhariwal, VP and General Manager at CVS Media Exchange, shares why the retailer’s media network is focused on a future where every aisle, every screen, and yes, every long register receipt, is part of a larger conversation between brand and consumer.

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