How CMOs Use Zero-Party Data to Fix Personalization

Episode notes

Personalization is getting harder as third-party cookies crumble. In this episode, Lucas and Luna explore how forward-thinking CMOs are turning to zero-party data - information customers share intentionally - to rebuild relevance and trust. They break down the difference between first-party and zero-party data, explain why asking customers directly beats tracking them, and walk through real examples like a beauty brand's quiz-driven recommendations and a financial app's preference center. The hosts also discuss the privacy-first landscape of 2026, the role of interactive tools like preference centers and quizzes, and how zero-party data can actually reduce ad waste and boost loyalty. If you're a marketer trying to navigate the post-cookie world, this conversation will give you a practical framework for collecting data that customers are happy to share. #CMO #Marketing #ZeroPartyData #FirstPartyData #Personalization #Privacy #DataStrategy #CustomerExperience #MarketingStrategy #RetailMarketing #Fintech #BeautyBrand #PreferenceCenter #AdTech #Loyalty #ConsumerTrust #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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