Ep 623: Why My Revenue Hovered at $200K for years (& exactly what I did to 3x it in 18 months)

Speaker A: You know, m. Back in 2019, when I launched my coaching business, I believed what so many other experts believe. And that is why I hovered at $200,000 revenue per year for years and years and years. And in this quick episode, I want to show you exactly what I did to triple that in just 18 months. So here's what happened. I believed that when I became exceptional enough, credentialed enough, experienced enough, that the market would eventually recognize me and my value as a true expert. Right. I thought I had to pay my dues first. I believe that. Do you believe that? I, uh, also believe that that took years to pay my dues. And while that approach generated just shy of $198,000 in that first year business, and I praise God for it and all to his glory, and eventually I went on to generate millions in sales since my beliefs about paying my dues and, and taking time to arrive and to be seen and recognized, those beliefs cost me major impact. Because the fact is, had I suspended all disbelief as to the quote, unquote impossible that Christ could have accomplished in my business, the number of women whose businesses would be so much further along today had I only shown up then as the bold leader, industry authority, and category of one that I am today. Now, I want us to really, I want you to hear me. You need to know who I am and what I am to really get this, because I'm, um, if you know me, I'm pretty much like pretty, pretty bold from the get go. Like I always say, God. God made me with a big mouth and, uh, not afraid to speak it. Right. But what I didn't realize then that I see now is actually I had been holding back because I had been looking for validation externally. But again, I would never have said that because I wasn't aware of what was actually going on. Awareness is huge. Be curious, why do I do things the way I do things? What are my beliefs and why do I believe them? Right. Awareness of what's really going on. But you see, since all those years ago, after countless conversations with the Lord Jesus Christ and counsel from very wise mentors, I now see there was absolutely a part of me that was filtering, shrinking, holding back, playing small. Why? I was actually, to some degree, for whatever reason, waiting for recognition by others. I needed somebody to tell me that I was the authority. I, I, I felt like I needed X number of clients before I could really believe that I was worthy of that status as expert authority. Right. Right. So basically what happened is I was comparing myself to other business coaches and not just faith based, but secular like all of them. And I would scroll and I would see what they were doing and I would compare and oh, uh, this and that and the other. But look, what happened ultimately was my marketing was unintentionally founded on that comparison game. My goal was then to stand out from the masses, right? Stand out from among the many. And if you know business coaches are kind of like realtors, throw a rock and you'll hit 12,857 of them, right? Or more. So my goal in everything I put out there, be it podcast episodes, be it posts, be it whatever, my goal was to show my audience that I was better than others. Better as in one of many. Until one day I realized, wait a minute, those coaches have nothing on me. Not a thing. I realized, thank you Jesus for the revelation that I'm not just better, I'm in a whole nother league. Even the multi 7 and 8 figure, well known names. And yep, I said it. And I know that to be true with every fiber of my being. And no, that's not arrogance. That my sister, is conviction and certainty. That statement of I'm in a whole other league, nobody can touch me. That's me standing firm in my God appointed authority. That is rightly stewarding the gifts that the Lord God himself gave me. That is obedience. And that is what makes you an uh, undeniable, incomparable category of one, right? I just accepted what the Lord God gave me and put it out into the world with that level of conviction. That is what made all the difference. That is positioning, that is messaging, that is marketing. That's how it begins. The acknowledgment that you are a category of 1. That you are not a category leader, you're a category owner. You're not a part of a market, you are the market. Right? So you hold a position in the marketplace right now where premium buyers can stop shopping around because there's no meaningful comparison to be made. But only when you believe you are that undeniable, incomparable category of one. Now this is how I've been able to help my clients sign $40,072,000 contracts on repeat. How one client skyrocketed her revenue by 70% in less than 12 months. How one client who generated $5,000 over nine months went on to make 38,000 in just six weeks of working together. You see, I am beyond passionate about helping women of faith build businesses that actually reflect the true depth of their God given brilliance. It's about becoming known, sought after and well paid. Because of your body of work. Because your body of work. Maybe this is an overstatement, but it's God breathed. Or at least it is God founded, right? And so in that case, when you are a true category of one, or what I like to say, a market of one, you will become them. You are sought after, you are well paid. Because that body of work deserves nothing less. And that's exactly why I created Market of One. This is a live masterclass and mastermind experience where I'm going to walk you through the exact framework I use to help my clients articulate their uncopyable genius, establish a market defining point of view, and go on to become the obvious and only choice for premium buyers. Apply what I teach you and start seeing your audience come alive no matter how quiet it is right now. Apply what I teach you and your bank account will grow fast. Give me 60 minutes and your conviction, your marketing and your bank account will never be the same. So come join me over on Instagram at Judy Weberco. DM me the word one. Just DM me the word one and I'll send you the link to join. It is free and it's happening on June 24th. You definitely want to be in this room. So DM me at Judy Weberco over on Instagram. DM me the word one. I'll send you the link.