166 - Unlock who you truly are and lead from that place

Champ Consultants is an award winning independent firm of highly experienced, qualified accountants and tax advisors based in providing a fully comprehensive range of accountancy and tax services. If you would like simple but creative answers to your tax problems, called Champ Consultants your business partner on one double eighty three three four nine three hundred. Welcome to your business hour. Thank you, Matthew.

Yeah exactly, Chantelle Matthews, So welcome this. I'm in the studio with Will who is a transformation transformational leadership coach, author of Free to Lead, and the host of the Free to Lead podcast, where entrepreneurs, founders, and world leaders uncover what's truly holding them back and step into the power of authentic leadership. I'm not going to tell you about Will's history. I'm going to let him do that.

But in Will's coaching, he reveals blind spots, dismantles, limiting beliefs, and free these people to lead with clarity, integrity, and impact. His clients includes founders, CEOs, entrepreneurs, scientists, creatives, and high level change makers across the Middle East, Europe and the US. He has a podcast, As I Said and through his podcast and coaching, Will empowers people to unlock who they really are and lead from that place. So we're going to be chatting to Will about how we got into this as well, because he's got a bit of an interesting history.

So Will. Finally welcome and can you tell us Can you tell us a little bit about your history, where it all started, on how it all led into this world. Well, where it all started is in doing what I'm doing right now. That would be around the time I came out of the Air Force and started as a commercial pilot and got this is not this is not great, this is not this is just like being a bus driver.

Man, I've got wings and I'm a bus driver. And you know, in the air Force, there's always something you're up to, it's a mission you're on, there's you know, it was always fun, it was always exciting. There's always something you're out to do, you know, whereas in the airlines you can't. You know, you basically go where air traffic tell you to go, and and that's it.

There's no freedom, you know, there's no I don't know, there's no spreed of corps. You might not fly with the same guy, you know, because there's two pilots. You might not fly with the same guy in a whole year, you know, So whereas in the Air Force, you know you're in it together. We're all in it together and like that.

So the spreed of Corps. So anyway, my friend told me about this program. So I went into this program. It was a transformational program, and I thought, what is this?

I was very skeptical. I thought I might as well do it because I don't really know where I want to go right now. I'm doing what I'm doing, but it isn't really it isn't lighting me up. Ever since I was in the Air Force and I wanted to fly Harrier single seat Harrier fast jets, that was it.

I was heading for that. I wanted that. And you know, we all have these self sabotaging mechanisms that I didn't know anything about at that time, and I literally sabotaged my career as a Harrier pilot like that. I had two trips to go, and you know, I couldn't believe I had this conversation with the voice in my head that I thought was me obviously, but since I've done all this work, I just get this voices just always talking.

And the conversation was along the lines of God, they think I'm really good. They don't know. I'm just kind of barely hanging in by my fingernails here. I'm just kind of just keeping up with everything.

You know. It's a very fast paced learning curve as a fighter pilot. And guess what next trip. I did something stupid or I had someone draw my maps, I didn't check them properly and I screwed up, and that was it.

I was out, and it was like my dream was over. It's like, oh, it wasn't just my dream. It felt like my life was over. Like there's nothing else I want to do.

So I sulked for a few years in the Air Force. I could have had a really great time flying see one thirty hercules all around the world. I mean I did fly them, but I was sulking, you know. It wasn't a harrier.

And then they came up with this option, you could leave the Air Force. They were giving redundancies. They needed to cut the number of pilots. So I took the redundancy, thank you very much.

Left the Air Force. So I was going to airlines, a new adventure, and it was like, oh God, is this? It? Is this?

Really? It? So I did this program, and I was in this program thinking, you know what am I doing here? All these people have got problems.

You know, I hope there's nobody here knows me. I think I think I've got problems, right. But the one thing that really stood out in the whole program, they got a very simple distinction between there's what happened, and there's a story you made up about that, and you get caught in this loop going around and you know, find evidence for it that has you behave a certain way consistent with it. And in that program, they called that a vicious circle.

And I go, well, nothing happened to me. I'm not like these people. I was never you know, people were abused, people had their parents just abandoned them in their experience, and I thought, nothing happened. Oh maybe what happened.

There's nothing happened that didn't work. Yeah. So when I stopped trying to figure it all out, all of a sudden, this memory came back. I remember I was like I was like three years old, two or three years old.

My dad's telling the whole family about how I came along, and he says well, you know, we couldn't a floord a third baby. Then Mum got pregnant, and then we thought, well, it'd be nice to have a little girl this time. So we're looking forward to a little girl, and you popped out. You should have been a little girl.

The whole family is laughing, even my grandmas were laughing. And I'm devastated because what I hear, which is not what he said, but what I hear is they didn't want me, and they really didn't want because they wanted a girl. And I just said to myself, or this thought came, I'm the best, and my life became about having to be the best. No, no accident.

I'm going for Harriet's why it's krem de la creme. It's the best of the best. Can't just be a pilot. Got to be a fast jet pilot.

Can't just be a fast jet pilot. Got to be a Harriet pilot, you know. And if I got that, I can imagine it would be, well, I've got to be a Harrier test pilot. You know, it would be just go on and on.

It never stopped, and it never fixes what you're trying to make up for. So I was having to be the best. And I produced great results, lots of results. I've got drawers full of medals and trophies and awards, but none of it fixed that feeling inside of kind of emptiness, like not really, which is this not wantedness?

You know, this upset. And I've led programs to like ninety thousand people, over ninety thousand people all over the world, and I've led to some very successful, wealthy people, and quite often it's all a cover up because they're not really fulfilled, they're not really satisfied. It's just never enough. Guess what, it's the same phenomenon.

So I was hooked when I got down what this is amazing. This is so so simple. It's like I knew that, but I didn't know it because it's way in the background. It's hidden from your view.

You can't see it. And you know. So I worked with people for twenty one and a half years doing that. I mean, I said, I'm not being an airline pilot anymore.

This is like going nowhere, go there, and come back, and that's it. So I really want to make a difference with people. So I did all the programs this company had and then joined the company and then started leading the programs, and then they led the main program, which was called the Forum, and I led that all over the world for fifteen years. And you bring all that together, you know, I know I could work with people, I can hear things going on with them.

And then the pandemic came and no more live programs. We were all doing live programs, right, two hundred people, a thousand people, and all of a sudden, none of that. So they had to get rid of a load of leaders because they're not going to fly you anywhere. And I'm in London and mostly they're in America.

So I was one of the first to go. And it was like a relief because I kind of wanted to leave. I wanted to do something else. I've done it for twenty one years, right, I was like, well, what's next, you know, but not coming from having to be the best it's done, just gonna be like, well, I've done this now.

But I had promised to do it forever. I promised to you know, if I'm going to do this, I'm doing it. So I had a dilemma, you know, I had given my word to something, but I didn't really feel like it's what I wanted to do, but I was going to be my word no matter what, so I would still be there now. They not made me redundant, you know.

But it's funny. Two days before they made me redundant, I did this exercise which I've put in my book because it was so impactful for me, called the deathbed exercise. So you imagine you're on your deathbed. You imagine you've got only a couple of hours left to live.

It's really is the end of your life, you know. There you are lying there, your family's around the bed, and you got your eyes closed. You're not asleep. You just don't want to look at everyone's faces, you know.

So you're there, and then you got to look into your experience and see if there are any regrets. And everybody listening can do this. You just got to get into a quiet room, you know, shut off everything and lie down and pretend it's really real, like you can hear the doctor outside and it's just got a couple of hours. It's just got a couple of hours.

It's very close now, you know. You imagine it all and then look into your experience of yourself. Is there any experience, any feelings of regret. I thought, well, no, I mean, I get things complete as I go.

I'm a leader, I have to, you know. But I looked in and oh, yeah, I had the chance to learn Italian and Spanish, and I never never learned it. You know. I went there a lot, you know, I went to a lot of Spanish speaking countries.

My boys live in Italy. Okay, yeah, I regret that, all right. And then the next one's, oh, a musical instrument. I never learned a musical instrument, so I could just pick it up and play whatever's going on in my head or make songs.

Okay, yeah, And then there was nothing for a while, and then I thought there's something there, but I don't know what it is. So I thought, I'll do what I asked people to do sometimes when I'm couraging them to start the sentence and then just finish it. See what comes out. So I said, Okay, what I regret is and what I said was what I regret is not having the courage to leave Landmark, which is the company I was working for.

And I just sat bolt up right, Wow, I'm going to do something for it for the rest of my life, because I'm too scared to leave. Oh slowly, I'm not doing that right. But I didn't know what to do because I'd given my word. And two days later, I said, we were really sorry.

You know, this is a pandemic. It's a business decision. I'm very very sorry, we have to let you go. We're letting others go.

And I was like, wow, I couldn't figure it out, but the universe just go, okay, this is what you want. Here you go, you know, and boom, and that was it. And I was in my kitchen like, that's it. I am never, Like I vowed to myself, I am never going to work for somebody else again.

That's it. I am going to be the master of my own destiny. And a whole new life started, you know, And I just called people up and started coaching people. And because I knew I can coach people, it's bread and butter.

It's what you do all the time when you're leading those programs, you're coaching people, coaching people, or you're getting coach if you you know. So it was a natural fallout and I just fell in love with coaching people because I get to be intimate in people's lives, with what they're struggling with with what they're up to to turn things around, get their businesses to work, get their lives to work, and produce amazing results, you know. So and then there's a book, right. It was like, well, I've got to write a book, right now.

You've got to write. Everyone has that feeling write book, you know, everyone has that feeling. They don't take the action. Yeah, I thought, yeah, I don't really feel compelled and I don't really want to write.

What am I going to write a book about? And oh my god. But then as part of the story, a couple of cup like two and a half years ago now a client of mine. He's very doing very well across the Middle East with health.

He's got an alternative kind of health program. He's a proper doctor, but he says all illness is a function of an imbalance in the emotions. And he's got these charts people can look at and they can tell you exactly what's going on with you and what is the source of it. And he heals people from diabetes MS.

It's acculates what he can do. Yeah, And I'm coaching him in his obviously in his life and in his business. And we turned his business around and then he said, you know what we really need in the Middle East is a leadership program, particularly for women, because you know, they just there's no leadership. I went, okay, well, let's create one.

I mean, I used to lead a leadership program when I first started the work. You know, after a couple of years, they got me leading to all the leaders in the center. And I did that for eight years. So I said, okay, well let's create a leadership program.

So created this leadership program, and then wind the clock forward a couple of years later. There I am coming out of Casablanca in Morocco. It just led this huge program, and I'm on the train going up to ten Jiers. It's a bit romantic, right, I'm on the train from Casablanca to ten Iers, and I have this thought.

They don't know who I am. I'm this white guy. I don't speak Arabic. It's all having to be translated, and they don't really know what I'm talking about until they get a result.

I need to write a book. I need to write a book so that they can find out who this guy is. They'll all buy a book. I mean, it's twenty dollars for a book.

Right, rather than paying for a program. So I started writing the book on the train, and it's just I'm freeing these people up so they're free to lead. And that's the title of the book, Free to Lead. That's how it came about.

So what is a leadership program? Then, with the one in the Middle East, it's a transformational program. So you could say ninety percent of it it's not really leadership. Ninety percent of it is distinguishing, you know, discovering your limiting beliefs that you don't know you've got.

It's also seeing the automatic responses. You have automatic mechanisms where you just react and they say that thing, if they say that thing, Ah, they said that thing, and now you're gone. Right, you're gone, and it ruins your whole day, maybe even your whole week because you're going on about it. Right, that's all automatic and you don't realize it.

And then there's as we mentioned right at the beginning, you've got these strategies for success, like in my case, having to be the best and being competitive, or they could be working hard, or it could be being nice to everybody, or it could be being a people pleaser. It could be you know, people I've got these it's all automatic. So we're seeing all of that and taking all that away. You know, how I start the program is you're living in a small box that you call you.

You think that is you, and you're limited. You're limited being that way, and you're limited being that way, and you're always like this, so you've become this limited you that you relate to. That's me. Well, once we start to peel away those walls and those restrictions that you think, there is no way that you actually are.

Nothing's fixed. It all got made up at some point. You know, I'm not wanted. I have to be the best, you know, or I'm not smart, so I got to work hard.

You know, these walls lapse around you, and that's you. For you, Oh, I'm shy. Well you weren't born shy, I promise you know. You came out and you and you're hungry.

You screened your head off. There was no shyness there. But then you got language and you started listening to the voice in your head talking about everything, and you make decisions and these decisions slip into the unconscious, into the background, and they literally run your life. So once you're free of all of that, you're free to lead?

Why, well, what is a leader? A leader someone speaks up. A leader is someone who deals with what's happening. No, let's deal with this.

That's leadership. So for me, you know, one of my definitions of leadership is someone who speaks up and deals with what's happening in the moment. And a lot of people don't have the power to speak up. They wait for somebody else.

That's not leadership. They are too afraid to speak. That's not leadership. You know, you've got to be able to intervene with what's happening.

You know, you provide leadership. If your child runs out of the road, you'll scream your head off, no matter how shy you are, you'll make sure that child's okay, because the situation is forcing you in a way. What is it like if it's just natural, Well, you're naturally a leader. E said, You've become unnatural.

If you're like, you become not you. So yes, you know, and that was one of my dilemmas with the title, They're free to lead. That means only people who are interested in leadership are going to buy the book. Well, the books in two parts.

The first part of the book is all about your limiting beliefs, your automatic mechanisms, your restrictions, your constraints. The second part of the book is building from Once you get all of that out of the way, you can authentically build a created you an authentic view that's aligned with your vision for what you're out to accomplish with your business, your life, your project, whatever it is up to. So it gives everybody access to leadership actually brilliant. So the sort of clients and coaching that you do, because we all know that there's millions of types of different coaching, and you've talked there about like transformational and leadership coaching and stuff like that.

Is there any other type of coaching that you do? So the clients that you work with. Well, I'm a business and leadership coach, right, So you know, if you want to double your business, well I've got to work on that. If you want to reduce your hours, we'll go to work on that.

Maybe you want both, we'll do that. So I work with a lot of business owners mostly, but I also get other people coming who want to you know, they just want to get coached because they're up to something in their life or they're not. You know, things aren't going the way they want to want them to go. I mean, not as many now, but because mostly I'm pitching to entrepreneurs, business leaders, people up to something in the world.

Because what I created for myself is I want to be able to make the biggest difference I can in this lifetime. You know, I'm sixty now. You know there's not long left to keep making the difference. So if I can get to the decision makers, if I can get to the people who you know, they say something, it impacts life, It impacts a lot of people.

I want to be coaching them to have the experience of making that kind of difference in the world. So there are lots of coaches out there. You can get coaching relationships. You can get coached in you know, your finances, in wealth, in making money, in creating a career online and you know that they're coming out you open instagrams everywhere everything it's good.

You can do this, you can do this, you can and they all want to coach you, and they call it coaching. See, I don't call that. It's not my kind of coaching anyway. I mean, you've got to you've got to encompass it in the world of coaching.

But that's mostly I've gone from A to B and I don't want to show you how you can go from A to B with less pain and do it faster. Okay, and you pay me and I'll show you how to do that. So that's what most people relate to as coaching. That's not how I relate to coaching.

I don't have a apart from leadership program, I don't have a you know, we start coaching, it's not about I have this curriculum to teach you, you know, these steps to teach you to get from A to B. Not particularly it's more, okay, what are your goals? What is it you really want to accomplish? And we look at that and they go, okay, now I break that down, so we make a plan.

It's all about my client. It's all about you. What is you're up to when we break it down. And because lots of people start things and then they don't finish them.

So if all your coach did was hold you to account for what you said you were going to do each week, you're going to through time accomplish what you want to accomplish and then you know. So every week a client of mine, they'll promise like five things they're going to do. We're definitely going to do those five things, all right, great, come back the next week. They did four of them.

What was the fifth one? So what happened? Now that's wanted to tell me the excuses. I don't want your excuses.

I don't want your justifications. I don't know what actually happened. Because you can, I can then hear something going on with them onto logically like you. I had a client, for example, I'll give you an example, and he kept saying he was going to have a conversation with this particular employee who was earning double what it should be earning and it was costing him in his business.

He owned four different shops, right, there were body shops for cars, cowbody shops, and this guy had moved him from this huge, big shop where he was earning all this money and brought him to a little shop and he's paying way too much money. The little shop was not not being profitable, right, So so we've gotta have a conversation with this guy because yeah, I know, I said, well, what is going on? And after like three weeks of him not having this conversation. Okay, stop, stop stuped up.

We're not going any further. What is this about, because well I can tell you what it's about. It's my brother. I said, Oh okay, and what so what?

He goes, well, I didn't speak to him for decades and then did the program the program I talked about that I did, right, He said, I did that program. I found my brother, and now you know, we've got this amazing relationship. I don't want to screw it up. I said, okay, good, good, Well that's pretty easy to sort out.

Here's what you do. You have a conversation with your brother and you say, hey, you know, we're brothers and nothing's ever going to change that. We love each other. That's it, no matter what happens.

But we've got actually two relationships. We've got one as brothers and we've got one as I'm your boss and you're an employee. I need to have a conversation with you as your boss. Can we have a conversation as boss and employee?

He said, oh, okay, I'll try that. Came back to the next week. He is, Oh, it's easy, my brother. He felt bad about it anyway, he felt bad.

It was you know, he you he shouldn't be getting it was getting. So we sorted it all out and he's now got a bonus structure so if he goes over, he can get more money and we're all sweet. And that had been on his mind for ages, you know, because he knew he needed to do it and he just darn't do it. So I don't know what you call that, but that's not trying to get from A to B.

That's dealing with what's happening such that you can produce the results you're committed to producing. Yeah, definitely. So do you find business leaders business owners are easily coachable or do they resist and do they push back or is it one of those situations where the types that come to you for coaching already have that open mind that they're coachable or do you find even so they know they need help, but we've always done it that way, we don't want to change. And is there a mindset that you can help them get to to become coachable?

A very good question, very good question. It's or that they're coaching ball now. When I started, you know, people heard that I left the organization, So people who don't know. Those programs called me.

They were dead easy to coach because they you know, they they understand they've got to look at what they're not looking at. They've got to try something that they're not already doing, you know, or be open to seeing something they don't normally see. So they're really easy to coach. When someone hasn't done that kind of work on themselves, it's it's it's a little more tricky in the ontological work.

It's simple on the you know, let's look and see what you need to do. All right, good, how we're going to get from here to hear? All right? Great?

You know, and then follow through with that. But when you're getting into the what's getting in their way, what's stopping, and what's having to be ineffective? You know, I've just got to create it a little bit more, you know. And you know, if they're paying and I mean there's a saying in the in the coach and instant people who pay attention.

So if and I've made a mistake of coaching people for nothing or offering advice doesn't work. If people are paying a lot of money, they're going to pay attention. I'm like that you know, if filone's giving me free advice, Yeah, that's nice. I mean, I'd probably the best coach in the world, but he wasn't my official coach, so I go, yeah, that's really great, awesome.

Yeah, and I didn't act on what we sought, so it didn't make any difference. But had it been my committed listener, you know, my coach, and they told me that I would not not dream of not doing it, you know, because I promised to do it. So you have to establish a relationship where you know, if they agree to do it, they're going to do it. You know, there's certain agreements you have to set up for it to work.

Otherwise it's just not going to work. It's not a I'm not telling you what to do. I'm working out with you what you see there is for you to do. Sometimes you got to lead the witness a little bit because you can see what there is for them to do and they're not seeing it.

So you've got to kind of ask them question. Can't tell people anything, did you know that? It's something I learned early on. You know, you try telling people, they go, yeah, right, You've got to ask them questions, and so what do you think would work here, and they go, oh wow, I could do this.

Yeah great, you know, and that you've asked them a question in a certain way so that they see it for themselves. If they don't discover it for themselves, it's not theirs, it's just information. And I've been on programs you know, where they're just write lots of notes. We're telling you this, this, this, and make a note of this, and make a note of that.

Well it's all great, but you need a notebook, you know. If I'm teaching you tennis, your notes are no good when you're playing tennis. You've got to have it yourself. You've got to discover it.

Oh, I need to you know, swing over like that. That's how you know. I don't even have to think about it. It's going to be able to do it, you know.

So there's a certain kind of learning where was you see it for yourself, you go it forever. So I always try to have people see something for themselves rather than tell them, which seems like the opposite of the coaching world. You know, I'll tell you exactly what you need to do. Just pay me.

I'll give you my ten step formula, my seven keys to this my twelve steps to that. You know, it drives me nuts. And also it's not personal, is it? Because you need to make it to make it realistic to you.

It has to be personal to you. I mean like your story of like your competitiveness and whatever else. That doesn't resonate with me because I'm not an ultimate competitive person. Whereas you go and do that to one of my three boys, and they would probably completely resonate with you because they are highly competitive people.

And it might be in a program that doesn't really do you know what I mean? So not every program fits all. Whereas it's easier to understand your own problem to then solve. Your own problem.

Yeah, once you can see it, it's easy. When you can't see it, it's invisible to you and you know it's happening. Yeah, you just need that leading, don't you really? Yeah, Well that's what a coach can do.

A coach can stand outside of you and see what you can't see. And there's a famous story of David Beckham, and I'll probably butcher the story, but you know it's super these long kicks right and very accurate, and then it just went off. It couldn't he couldn't hit the target for a while apparently, and so the story goes, but he'd been doing some acting and he had to build up his upper body so he got more muscle mass on his shoulders and his chest. And the coach is watching him and he's thinking he's out of balance.

So he had a word with him and I don't remember if he's lean forward or lean back, just try leaning in a little bit more forward, because he got all this extra weight on above the center of gravity, and he just tried that and then boom, he started. He started, He got his accuracy back, you know, because the coach can see that. But he all he had available. All the athlete has available is to keep trying and doing what they already know to do to get better.

But it was never going to work. God has sees something that they are not seeing that will give them access to that performance, definitely. So yeah, yeah, And if you're in your business, you're doing everything you know to do right, you don't get that outside perspective. You can go and you can go on courses and you can take lots of notes, but that's not watching you in the business seeing what you're doing.

It's still all coming from you, your view of you seeing it, you know. And sometimes you need that outside person, don't you. Champ Consultants is an award winning independent firm of highly experienced, qualified accountants and tax advisors based inter providing a fully comprehensive range of accountancy. And tax services.

If you would like simple but creative answers to your tax problems, call Champ Consultants your business partner on a one double eight three three four nine three hundred and. Welcome back to a business Now with me hunt out and we're talking to Will Steel. So if you want to check out Will, you can check him out on Instagram and on Facebook and that is will still stwl Coaching and also his website which is Willstell dot com. And you can get his book which is free to lead on Amazon as well.

So, Will, I'd like you to share with us a tip that maybe something that US business owners might be able to do in our own time, that you would maybe recommend if I came to work with you, something that you might recommend I would have to do. I mean obviously I'm not working with you this second, but something that we could do that maybe like we would have to figure out something about ourselves. Yeah, okay, well a few different places I could go. I would shape it depending on what you're dealing with.

So, so a good way to get in kind of you know, the way we work is to look and see, right now, is there something or someone that you're resisting or you're you're trying to fix them or change you wish to were different, and you're even trying to make that happen. You know, you're trying to change all the situation. So something you're resisting or you're trying to change, or you're just putting up with, you know, you just you just keep putting up with something that doesn't really work for you, but you keep putting up with it, or you keep putting up with them.

So it's a situation or a person, something or someone you're resisting or you're trying to change, you're putting up with, or you're ignoring. And then once you said, this is almost like the scenario that you've got with the person that you had with the brother that worked with them, almost like wasn't it was resisting having that conversation? Yeah, yeah, yeah, very good. So So once you've got that established, you know, you know if I was with your say okay, and what's that like for you?

You know, it's one of you two had something right now that you're resisting or you're trying to change. Are you're putting up with, ignoring just for the just just to just to make it work. Do you have something like that or someone like that right now you'd be willing to share? I don't do you for us because of confidentiality reasons in our business.

But yeah, I. Don't actually in my head have anybody, and I wouldn't. By anything anything. I suppose me like being a procrastinator with writing a book.

As Matthew was saying earlier, everyone's got a book in them. And he did say to me like look at me, didn't you and glare and say, yeah, yeah, everyone's got booking And I've been meaning to write this book for like four years now, still not sat down perfect perfect. So that would be something that you're resisting, putting off, ignoring. Yeah, yeah, So so that that's good From the exercise.

Everybody think of something or someone right you're resisting, you're trying to change, you're putting up with, or ignore it. So this this definitely falls into that category. Writing a book. Now, what's that like for you that you haven't written it yet?

It's kind of like, you know you need to it seems like yeah, but you don't do it? What's that? Or people prod you? And when's it going to happen?

What's how do you get when. Like, because there's always something else to do, it looks at you. It gives you that look because you haven't done that book yet. No, the book.

The book is very much me. And it's probably because I I probably sit there and think to myself, Okay, how am I going to start this? I've got no idea, do you know what. I'll think about it another day.

I've got other things to do now, and I'll just wander off and go and do something else. Yeah, and how long has it been a thing? About? What?

Four years? Maybe five years? Definitely pre COVID definitely years ago, five years then at least. So it's definitely this thing that keeps cropping up.

It does, but there's always something to do. There's always you know, I need to do this work on the business. I need to do that, I need I need to do the washing I need to do. Yeah, I need to It's always like I had the kids I had the kids.

Now the kids are all grown up now, so it's like, oh, I'm growing the business massively at the moment. So it's like, oh, yeah, no, I've got. To do that. Haven't got time to do that.

So yeah, it's time time management for me. Time Yeah. Okay, good, very good, very good. Okay.

So look at something right. So something people don't see is there's always something you're getting out of it. There's a benefit. You know, in psychology they call it the secondary benefits.

It maybe something you're complaining about, something you're not okay about, but actually there's something you get out of it, the situation being the way that it is. So not writing the book, what do you get to be right about? I don't understand that question? Do you understand that?

Do you mean? Being right? Is? Human?

Beings love to be right right? In fact, they would rather die than be wrong. Look at well what happens with people? They fight and everything because you know, no, you're wrong.

What do you mean I'm wrong? You know they're like, So being right is having to be right? Being right? Like, I don't have enough time, No, no, something I just can't you know, I don't haven't you don't.

So there's there's being right right, and there's also we hate being told what to do right, So somehow these things turn into someone's trying to tell me how to do it, you know, tell me what to do or how I have to do something, and we resist it. So they we resist that, but we get to dominate the other person. We get to dominate everybody with this thing, whatever this thing is, and we're always justified. Yeah, well, I'm never wrong your life.

There you go, happy life, happy life. Yeah, exactly. Did you just see something there about the book when you bring it onto the book? Right, I'm never wrong, right, And people ask you about the book and you kind of know you should do this book, but maybe maybe you're out of not doing it.

Maybe that's a book title for you. I'm never wrong. Yeah, I think that. I yeah, I probably know what I need to do.

But you know, when you just know you just need to sit down, just put some time in the diary and just do it every single day meticulously or every week. Whatever. It's just the doing, isn't it really? Well not really, it's that whatever is having you not do the do it?

Yeah, but whatever, it's not having me do the doing is my head, I think, because I could probably very easily do it if I sat. Down and did it, just to look at what's the fear? What does that bringing up? Oh?

My god, if I wrote a book and I put a book out. And everyone thought it was rubbish. Maybe I don't think. I don't think you have that fear.

Oh maybe maybe subconsciously, I think most people do. Maybe I think subconsciously I probably do, subconsciously, think to myself, which is probably why you don't know what. I don't know what to write about. It's probably what if I wrote about it and it was absolutely rubbish and everyone just thought, what on earth is that jiggery joby rubbish about?

Well, you could write it and then if you don't like it, don't publish it and write something else. M on, Matthew, Matthew, Matthew, Matthew. So Matthew is doing what everybody does, which is try and fix your problem. All right, that's what, try and talk you out of it.

We're not doing that, okay. What we're doing is getting to in the background there's that fear. Okay, in the background. It is in the background.

And notice it took a little while to kind of get in touch with it. But when intelligence, yeah maybe I maybe I am all right, great, okay, good. Well it's nice to know because once you can, once you know that that's what's running the show, you have a choice. But when you don't know it's running the show, it just perpetuates on and on and on and you never write that book just you just don't.

So I have a so so yeah, so now you know. The things stopping you're writing the book is this fear of it might not be great, and you know, not clear. It's not like I have a clear idea of what to write the book about, you know. And this is a longer conversation to get.

But the exercise I would give you, particularly writing books. It's amazing how many of my clients have written books. So I did have to finally write one myself, right, But yeah, and this exercise I got from I can't remember the guy's name. A long time ago.

I went on a creative writing course and he said, okay, here's a really simple exercise. Write out fifty book titles. Fifty fifty at least fifty. Right, you're right if you don't know what you're going to write, Because he said what he lives about writing is he doesn't know what he's going to write.

It just starts writing. That's creative writing, and you'd be surprised. Once you start writing what comes out. It's the whole story comes out, and I remember this, Oh yeah, let me tell a story about that.

You know, I'm writing my book, and every chapter I can come up with an anecdote. I can come up with a story that you know, brings it to life what I'm trying to talk about. So if I have fifty fifty book titles, and you know, you might think number thirty six is absolutely that's it. Thirty six, good, keep going, keep going to fifty because fifty nine is going to blow you away.

And if it doesn't, just do it again, or just keep going until it drops out. You know, when I was doing it, it's like I can't think of anything else. Okay, oh look there's that, and there's that. I'll steal that word from that one and that word from that one.

Okay, let's do that, and let's swap around saying the other way around. So that's another title. So I got three titles there, just like that, you know, So you just keep going until what you've got you go. Yeah, that's it.

So my next book title, because I did the exercise, will be go back to move forward. So if you're stuck, you know, moving forward in your business or in your life or in a relationship or getting married or whatever it is, you got to go. It's not what's in front of me, it's what in my past has what's in front of me or I'm envisiting in front of me show up the way it does such I'm like, I know, you know, I'm not doing it. So that's what I got from the exercise.

That's that's like the next book, go back to move forward. That's that's really what it's about, not my the way I work, you know, So to stop you, you know, to get you to write your book, you go back to, Okay, what happened in your past that has he now afraid of everyone thinking you're not actually that good or it's not good. Right there, you go there. So we're not going to talk about me anymore now for our listeners.

But it's something that obviously other people can do for themselves. And then obviously if you find the way that will works and you've found that interesting, then that's where you need to go. You need to go to will don't you really and don't come and ask on't tell about her book, because that'd be a lot easier in my life if you don't ask me that one question. So we're going to get lots of listeners writing in saying, hey have you got if you got your boat here?

If you got your back cares the title? So what is it about? What you're writing about? So June in next week, Chantell is revealing the title of her upcoming book.

She's not. Definitely be the biggest reveale if it ever happens. So to our listeners out there who are thinking like them, like you did back in however many years ago, start your own business or are stuck in a position and don't really know where to go, what would your. Advice to them be?

You've got to go, you know, you've got to look into your heart of hearts right and really what is the answer? What is what should I do here? Should I stay in this job that I hate? Or should I just risk it?

Is a risk, you know, but you know life's a risk. Nobody got out of life so far. We're all going to die. You might as well enjoy the journey, and that might be simplifying it for some people.

But anyway, and what's the worst that can happen? You know, you leave your job, you try to start your own business, you go for it, and then let's say it doesn't all work out. Either start another business or go and get a job. You know, you do something, you will, you will be Okay.

I can't understand now now that I've left. Obviously now I'm all sort of super smart and enlightened. I can't understand anybody working for somebody else. If you've got your own business, you're the master of your own destiny.

You know, how much you want to earn, it is up to you. How hard do you want to work is up to you. Where you where you locate yourself is up to you. You know, you really do create.

You can create your whole life. You don't have to be the effect of somebody else or the fear of you know, I was earning not a lot of money. We're working for that company. But oh my god, what am I going to do if I leave?

God, I need to pay the bills. I need to do this. You know, in the first year, I earned four times what I earned as a salary, and I didn't know what you know, I never had a business, you know, I just just went out there and coach people. Then it's gone up and up and up ever since.

So you'll never as my dad said, my dad said this my whole life, You'll never get rich working for somebody else. And I don't know if it's you want to be rich. I just want to be able to create my life. You know.

My next move in April is I'm going to Costa Rica. And I've done it before. I've tested it out. I was there for a month.

It works. I can I can, you know, coach my clients like this from doom. I can learn Spanish, I can go surfing three times a week, you know, in warm sea water, you know. So I'm going to It's myself there for six months of the year.

I'm creating it. Yeah, And I think that's the benefit of technology nowadays as well is pre COVID, all your coaching was done in person. You travel with the world and things like that. Now with technology change and we can do all of that online and stuff like that can't be really So it's evolving with the latest ways of life basically and making it work with all our travel.

Sorry, as I say, with all our business going online, maybe we should move the office to cost River. Yeah, I recommend it. It's really great. And I got to the Middle East four times a year to lead the program you know, the programs that I'm doing out there, so I do get to meet and be with people, which I love it.

I love it in the room of people who are you know, grappling with what's going on with them. And yeah, there's nothing better than being with people and making the difference with people. Brilliant. All Right, we have actually come to the end.

Thank you very much. It's been very informative, very delving into Chantelle's life. But anyway, that's what it's all about. No secrets here.

So as I said, you can catch Will. On Instagram and on Facebook and that's will steal stwl coaching on Instagram, on Facebook and his website will steal dot com. And you can get his book on Amazon or you can actually get it from will steal dot com slash freetload dot php, so you can get it from there as well, or just get it from Amazon if you want it for the easy option, and you can check. Out your business hour as well.

On socials too. It's your dot Business Hour on Facebook and Instagram. Yeah, and you can catch this on podcast if you're listening to podcast, thank you. And you can get this and all our other podcasts on.

Your Business Hour wherever you get your podcasts from. So thanks for listening. Thank you again, Will from Italy at the moment, maybe because another time, but anyway, there so enjoy, thank you for listening, and we'll catch up with you again very soon, Thank you very much. Champ Consultants is an award winning independent firm of highly experienced qualified accountants and tax advisors based in Case, providing a fully comprehensive range of accountancy and tax services.