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People On Purpose®

S2E10: The Secret to $500 Million in Client Revenue? Actually Caring. With Stacia of Switch It Up Designs

People On Purpose® · 2026-05-27 · 1h 8m

Episode notes

This week we're sitting down with Stacia, founder and CEO of Switch It Up Designs, a seven-figure digital marketing agency, and co-founder of authority.io — a DIY ad platform that lets small business owners run expert-level ads in four clicks. Her team manages over $8 million in annual ad spend and has helped generate over $500 million in client revenue. She's also one of our clients — so we can personally vouch for the culture she's built. Listen in to hear: How she went from a modern dance degree and a failed $99-a-year business to a seven-figure agency Why paid media is the only marketing channel that can actually guarantee your growth What authority.io is and why it's changing the game for small business owners Why the founders with the best retention are the ones who just genuinely give a shit The AI conversation nobody is having honestly enough

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