Office Hours #896 | How Smart Leaders Build Wealth, Win Influence, and Avoid Costly Cyber Threats

Speaker A: Oh my goodness, we are blessed with the best here on Wednesday office hours Episode number 896 or so. Uh, Sean and Poonam as uh, the incredible co host that I'm blessed here with today as I'm stepping in for David as he is on m the Japan edition of our car wash series. Taking community meetups, holding courts and VIP dinners all across the globe. It is such a pleasure to be with you both. How are you guys doing today?

Speaker B: Good Nick, how are you?

Speaker A: I'm doing amazing. Shank Dilly, you're trying to hide that beautiful smile of yours.

Speaker C: What's up? Always good. Great to see you.

Speaker A: Always good to see you. And we have a very jam packed lineup here today with some of the best guests from all across the world as well. Uh, before we get into it I this would of course not be another episode of Office Hours if we were not able to inviting everybody to come and join us in person. So I want to quickly go through the schedule here as a recap and then we will get to our friend Warren who's going to be our leadoff hitter and is waiting in the wings. But as I mentioned David is currently in Japan uh, for community meetup, holding court and VIP dinner which is what we call the car wash. So if you are on that side of the world make sure to email David directly. David Meltzer.com then from Japan we're going to be off to Louisville, Kentucky with the hall of Fame football coach Nick Saban. Samuel CEO of Crash Champions, Mr. Matt Ebert adding on a car wash there in Louisville next week. Then from Kentucky over to Kalamazoo with the Zeigler Auto Group adding on a car wash there in Kalamazoo as well. Then we'll be in San Diego for another edition of our community Meetup series Then back to Viva Las Vegas for office hours TV show season number 11 Sean and Poonam. Um, I need to make sure to get you guys some updated dates so we can get you guys in the mix as well. And then from Vegas we'll be off to Chicago, Illinois for another stop on the car wash tour. But going to we're before then rounding things out in Newport Beach California for the June edition of our Mastermind series. Adding on a car wash once again and I know it is way too much to keep track with and that is intentional which is why we created our text community. Uh, David and I need it more than anybody because it reminds us on where we're supposed to be and where we're heading after that. So if you would like these reminders and over 200 invitations, but not obligations a year. Text us at area code 949. Next three digits are 2, 9 8. Last four digits are 2905. And of course, we will remind everybody at the end of today's show so you guys can get in touch with us as well. But without further ado, I want to introduce our first guest of the day. We have the incredible Mr. Warren Ross joining us as he is a partner at the Acorn Funding Group and with the Jetson Capital with our good friend, friend Jordan, uh, over there, Warren. What's up, my friend? Happy Wednesday. It's good to see you.

Speaker D: Happy Wednesday. It's a blessing to be here.

Speaker A: Absolutely. And although I know, uh, ACORN is one of the areas where, uh, you really blend passion and purpose to create profitability, not just for yourself, but for others, I actually want to focus in on the Jetson Capital side of things.

Speaker D: We actually have an event coming up very soon.

Speaker A: Yeah, you have an event coming up at the end of the month, so why don't you share with our community a little bit more about what to expect with the Atlanta edition of the Jetson Capital, uh, dinner series and, um, event series, and not only how it came to be, but what people can expect in terms of the incredible value in the room.

Speaker D: The, uh, jets and Capital is become something of a family office networking event. Um, about four and a half years ago, Jordan and I were at one of those networking events where it's kind of a waste of time. It doesn't really help move your business forward. And Jordan looked around and he said, you know, what if I put on an event at a private jet hangar with private jets and people that are deploying capital, mostly family offices, people I know. I told Jordan I would do whatever I could to support him making that happen. A year later, we had our first event. And, uh, it's just exploded since then. Uh, by word of mouth. We fill a room full of, uh, people that are allocating capital, family offices, and, uh, people that are raising capital. Uh, 80% of the room are people who can deploy capital, and 20% of the room are people that are looking to raise capital. We have, uh, 300 to 500 people in the hangar, and, uh, we do pay for the event halfway with sponsors and halfway with people that pay to attend. And it is just an amazing time, uh, starting at like 3 o' clock in the afternoon until they kick us out of the hangar of meeting incredible people and moving your business forward. It's been amazing. To be on this journey with Jordan.

Speaker A: That's awesome. Poonam, what do you got for us today? Oh, Poonam, can you hear me? Shank Dilly, all yours if you can hear me.

Speaker C: Warren. I love the concept, of course I've heard um, of Jetson Capital in the past. Uh, love to come check it out sometime. I want to talk to all of our viewers who um, probably um, for this show fit more on to the raising capital or maybe even have given thought to raising capital side. And while the concept is great, who doesn't want to go and be in a hangar around family offices and have a fantastic time in a productive networking capacity? That entire concept can be a little bit intimidating. Or what would you say to anybody who's like, man, that sounds great but you know the classic I don't belong in that room. What do you say to people? Because if 80% are people that are deploying capital, the 20%, those are privileged spots. Um, but there's some people that have, I've always felt this, the best ideas, the best businesses, but then they get in their own way, they feel like I don't belong there, et cetera. What would you say to those people so that we can pull them out and encourage them to be a part of the project?

Speaker D: I would tell them that confidence is something that you can accomplish by just being there and going and talking to people. One of the amazing things about this room is we actually have called and vetted everybody in the room. It's good people to meet good people to make good things happen and be yourself. Don't try to lie your way into thinking that you need to be somebody different than who you already are. If you're in this room, you deserve to be in this room and just be yourself, meet people and build relationships. The people that benefit the most from jets and capital events are people that build relationships and because of trust, business happens. Build trust by being yourself. That's what I would tell them.

Speaker A: That's beautiful. Thank you. Warren and Poonam, you want to take us home? Oh, I think we are still having some technical difficulties.

Speaker C: You take us home.

Speaker A: I got no problem doing it. I just want to make sure to share the wealth.

Speaker D: And you're going to be there in Atlanta, right Nick?

Speaker A: I was gonna say I look very much forward to uh, being a part of it on June 26th, um, which is going to be in Atlanta. And one of the things that I think really, uh, stands out about the events and the community that you can guys have curated is extremely synergistic and supplementary and why you are uh, such a prominent figure as a part of our community. Because when I've shown up to any of the Jetson Capital events, I've walked away with yes, great relationships and you know, a good time, but it's really the highest level of business development, post production content and experiential value. And so I want to, I want you to speak to those three areas in terms of how you guys have really engineered the value behind the event. Because it's uh, a dime a dozen in terms of the. Oh, we curated with good people. So good people meet good people. Right? That's all fantastic. But I think you guys have gone an extra level in terms of that engineering of value that I would love to hear your perspective and speak towards.

Speaker D: And the environment that we are able to create is amazing. Um, it's hard to be able to describe until you experience it. The type of conversation you have, uh, when you're sitting in a private jet in a hangar in an event like this, one on one with somebody who can take your business to a whole new level by writing a multi million dollar check. That is an amazing experience that we are able to create. Each hangar event is a little bit different. There are different regulations, faa, different people get involved. But being in that environment changes. This is not just a ballroom type of thing that is a dime a dozen. This is something that is unique, that people are actively trying to help each other. They're doing exactly what David Meltzner talks about all the time. Where they're going to look how they can help other people and then also receive. They give, but they also ask to receive. It's people like that in that environment that make this event work. And if you would email me, I can actually let any of you, if you're listening and it's before June 26th, email me warrenetsandcapital.com that's jetsamd capital.com uh, and I will help you get involved in this event if we still have any spots left.

Speaker A: Beautiful. And thank you Warren. And as a reminder to everybody, if you want to be a part of the community of people that buys from and sells for each other for life, um, definitely reach out to Warren. Warren, remind everybody of that email one more time where they can get involved for the Jetson Capital event on June 26th in Atlanta, Georgia.

Speaker D: Yep, it's Warren, my name@jetsandcapital.com and that's jets and you spell a n d capital.com and send me an email because that's the best way to get a hold of me and become part of this event so that you can move your dreams forward. It's helping a lot of people to make a lot of money, help a lot of people have a lot of fun. That's what, um, the David Meltzner group that I've been a part of now for years because of a podcast David was on with my friend Ryan Miller. That is just been an amazing journey that I've been on. Um, and I really appreciate you, Nick and, and Mike behind the scenes and Gigi and everybody else that helps make this happen. I look forward to seeing you and David very soon in person in Atlanta.

Speaker A: Very much looking forward to it. And everybody make sure to email Warren directly to get involved with the Jetson Capital Event. Warren, it is always such a pleasure. We'll make sure to have you back here on office hours and all of our other platforms. And outside of just seeing each other in Atlanta later this month, we hope to also see you as we're going to be back in Viva Las Vegas as well for another, uh, TV show filming and VIP dinners. So I'll make sure to give you a call this week so we can coordinate. Okay?

Speaker D: Yes, I'd love to be there.

Speaker A: Awesome. We'll see you soon. Warren. Thanks for stopping by.

Speaker D: Thank you.

Speaker A: Absolutely. What an incredible lead off today. I think Poonam, can you hear me? Third time's a charm. I think I can.

Speaker B: I'm sorry. I blame Sean because he's got USA is going to win the World cup.

Speaker A: But, uh, of course it's always Shank Dilly's fault. Whenever something goes wrong and Sean is involved in any way, shape or form, just blame it on him. It's that beautiful smile. Shines too bright. But anyways, now that we have the, uh, interference that is back on our side, technology has been a, uh, great challenge today. It's a pleasure to welcome in our second guest of the day, Claire Wang, as she is the founder of Structured Influence and I believe it's actually quite late in her day as she is joining us from Paris, if I am correct. Claire, it is great to see you. Happy Wednesday. How are you?

Speaker E: Happy Wednesday, guys. Very good. Um, actually in London today and it is, uh, 10pm but super excited to

Speaker A: be here and we're very excited to have you and I know that, uh, our entire team here, let alone our community, is very excited for your upcoming book which is going to be launching this September, the Price of Influence. And I, I love the fact that this book is for Professionals who think, think in numbers and are actually ready to take advantage of it and start winning. So talk me through some actionable steps that you know, when you have someone that is so numbers oriented in terms of the way that their brain perceives, let alone can relay information, how can they take advantage of it and start winning? Whether it's in business or of course in their personal lives.

Speaker E: All right, Nick, I'm just gonna take one step back because you know, the core thesis of the book comes in my background, which is uh, a pricing strategist. And if you've never heard of this profession, we are the group of people who decides the price of everything, the product or the service you buy. So at uh, the core of pricing, uh, the number one step is trying to understand your customer and number two is trying to understand what they want. So I'm basically applying exactly the same principle and the thesis is treat your idea as the product and the person you need to get a yes from. They are your customers. And to sell any idea to your customers, you need to understand what they value. So selling an idea or getting workplace influence becomes an equation of trying to find out what the value is and then articulate that value so people see the value in your ideas.

Speaker A: That's incredible. I know Poonam is ready to dive in. Poonam, what do you got for us?

Speaker B: I love, um, Claire, what you do and bonus points for being in London, my favorite hometown. But um, question, when it comes to pricing, what would you say is the biggest difference in value from pricing a product versus pricing a service based?

Speaker F: I started Ornod in 2013 and we make bike apparel. The best part of Shopify for me is our ability to run the business as essentially non technical people. We're able to admin everything on the back end, front end and sell things online easily. If Shopify were a bike accessory, I think it would actually be the bicycle. It's the thing that you do the thing on. We run the business on Shopify. Start your free trial on shopify.com industry, profession.

Speaker E: Um, in terms of the core, there's actually not that much difference to be honest. Uh, I guess the core thing is that for a product we often talk about something physical, something you can take home. And when it comes to surface, sometimes it can be quite intangible. And just earlier today I was talking to a lady who helps founders to do fundraising. Um, and you know, in that sense you can also see fundraising event as ah, you know, selling a, ah, luxury product. And in that case what you are Selling is the identity and that is the value you are providing. But the donors, what they get back is a piece of identity. Uh, it's a version of themselves that they see. So the fundamental principle is the same. It's about trying to find out what your end users value. But what you take home can be very different depending on, um, what the core thing you are selling.

Speaker C: Claire, talk to us. Because the name of the book is the Price of Influence. Talk to us about the influence side of things. Um, we live in an attention economy. Everybody's competing for that, gaining trust and credibility. Gaining influence is, is something that a lot of people work really hard at. Which also if you have time, I have a second question which would be maybe you could, this will be your second book. What is the cost of influence? Right. Because if we have the price for everything that we're selling, there's a price. There's also a cost for that as well. But where does influence jump into your entire thesis here that you're explaining to us?

Speaker B: Sure.

Speaker E: Uh, I guess I started this book because a lot of, uh, people I work with on a day to day basis, pricing professionals, uh, analytical people, uh, they, you know, they are the group of people who grew up being the smart kids. They are very good at mathematics. You know, they, they think in logic and at work they think if I have logic I can sell my ideas or my ideas will just sell itself. And you guys probably know that's not, you know, how we operate in the world. It just, it doesn't work like that and it never has. So I want this book to help people to, you know, take a, uh, different perspective and which is really for you to sell anything. You need to make sure you are providing value to the person you are selling the idea to. So Sean, back to your question. It is about trying to figure out what people want and give that to them. And there's a cost component to it. And that cost is actually spending your time and effort trying to understand someone. And I think at the core of this book and at the core of everything I try to do these days is the, the important layer, the foundation is empathy, the ability to see things from another person's perspective because only you can see things through their lens. You can start trying to understand what they value and then you can give them what they want.

Speaker A: That's incredible. And Sean, I, uh, think you planted a very, very valuable seed in terms of that book to come as a follow up. The Cost of Influence, not just the Price of Influence. So Claire, we will definitely make sure to invite you back for another edition of Office Hours as book number two comes out. Of course we want to celebrate everything celebratable and we're actually coming to you, your neck of the woods. So I will make sure to uh, give you a call this week as we are going to be in London next month, uh, hosting one of our, uh, masterminds and VIP dinners. So we'd love to have you come out for an interview or even spotlight you in person, uh, to help highlight this incredible book which is the Price of Influence, which will be released this September and will be available everywhere. Claire, I know everybody is not only going to want to get the book, but they're also going to want to inquire with you, learn more about you and get in touch. Outside of visiting claire wang.com, where can people get in touch with you?

Speaker E: Uh, LinkedIn will probably be the best place. Uh, and then my website, um, you know, claire-wen.com. uh, or you can email me directly. It's going to be Claire Wen dot com. Um, so yeah, reach out to me.

Speaker A: Awesome. Well, thank you so much, Claire. We'll let you get some sleep after burning the uh, late night oil here. And we can't wait to see you again here on office hours. Thanks so much.

Speaker E: Thank you guys. Have a good one.

Speaker A: You as well. Beautiful. And Poonam is jumping on and off screen. So technology has sealed our fate in terms of Puna today. But I know you are always having fun and I appreciate you taking the time to be here with me. Shake Dilly. But it is time for our cleanup hitter of the day, our final guest, Robert Cicilano. Uh, he's coming to us from Massachusetts and he is the CEO of Protect now llc. Robert, my friend, it's great to see you here. Happy Wednesday. Welcome to office hours.

Speaker G: Thank you. Very happy to be here.

Speaker A: Absolutely. And you know, I know that uh, there's uh, obviously a few different things, whether it's um, you know, one of the things I want to focus on with you, um, that uh, your team had actually provided us some, some insight on, but I really want you to expand is when it comes to eliminating the executive or what you may call the human blind spot and where I really want to understand further from you as uh, one of the experts in this space, how, you know, understanding deeper how highly intelligent leaders routinely fall prey to what is sophisticated social engineering. Um, and a lot of that is due to some of these spines, blind spots that you speak of. So how can executives, let alone business professionals Identify them before it becomes a great cost of influence to both themselves as well as their business.

Speaker G: Yeah, so I speak to, you know, cybersecurity, right? And cybersecurity means that, um, there are bad actors out there. Uh, we might consider them sociopaths or psychopaths. Yeah, we call them hackers. But in the end, these are people that, um, prey upon, you know, you and I as their victims. Um, they are, um, you know, the medical community would consider them sociopaths and psychopaths essentially just don't have any empathy, sympathy, guilt or remorse. These are the bad actors that make a lot of noise. And about 3% of the world's population are these individuals that are predators by their nature. Okay? And so you and I basically trust by default. That's how that works. We come out of our mama trusting by default. And we call that, or I call that the human blind spot.

Speaker C: Right?

Speaker G: Now we are an interdependent species, which means that we depend on each other for our survival. Man needs woman, woman needs man essentially to procreate. And the basis of that is we've got to trust each other in order to further the species. Okay, so every time the phone rings, an email comes in, you get a text message. Biologically, we want to trust that the person on the other end actually has good intentions. The people that are in our physical presence, we want to trust that they are good people that don't mean to do us harm. So that human blind spot causes problems in a number of aspects of our lives, including our decision making. Now think of it like this, right? The human blind spot being the psychological instinct to trust what is familiar to us or just to trust other humans. It is that, ah, cognitive gap where biological trust overrides suspicion and it leaves the door wide open for all kinds of fraud or deception or simply like, when people are lying to us, we just want to believe them. Think of it as like the biological default to trust and the psychological shortcuts, or the heuristics, say, that criminals use to bypass our human emotion. Our human logic, right? Think of it as biological impulse versus intellectual understanding. It is that internal conflict between our evolved survival instincts and our modern knowledge, or lack of knowledge of various risks. Again, we want to trust. And so if we're not essentially being a strategic human firewall in looking for to recognize risk with every person that we come in contact with, email, phone call pop up for that matter, or even live, uh, zoom meeting, you know, looking for the deep or digital fake, then we're just kind of going with I trust by default I give the benefit of the doubt, therefore, everybody is good. And ultimately you are at risk because you're not putting that logic hat on, that risk is everywhere and risk really is everywhere. But as long as you don't look at it as worry and fear, it's just managing risk, like putting a seatbelt on. Pretty much you are going to see bad actors as they're coming.

Speaker C: You know, Robert, I love this topic. I could literally, it's fascinating to me. I work with, um, several cybersecurity companies, um, on the consulting side of things. And just listening to them talk, it's so interesting. I mean, there's so many, so many different areas where I could go with you that, I mean, I'm sure you could. Sounds like you could, you could take up the whole hour just sharing with us some gems. One of the things that I find very interesting about your business space, and you mentioned the word risk, is that. Sure, I think that, look, we understand, you know, poor grandma fell for the, you know, the deep fake or clicked on the link in the email and we think, uh, that'll never happen to me. And I was looking at your website. You know, you work with a lot of different professionals. We also are very aware. Nick and I of course, see on the news the cyber attacks, like in Vegas and Delta and what that represents to them. But here's what it is. Like, uh, everybody's listening to you, Robert. And they're like, yeah, yeah, yeah, yeah. But that would never happen to me. I'm just, I'm a dentist. I have a dental practice. Why would a hacker be interested in my practice? I mean, when they could go after Caesar's palace or Delta Airlines. And so, uh, I feel like in your business we understand the risk, but we also think it would never happen to us. Like, I can go on the golf course, you know, and hold my golf club because what's the chances that I get hit by lightning? It is a risk, but it's not going to happen to me. But when I see statistics talk to us about really how prevalent is this? This is going on all over the place.

Speaker G: There are on average about 3,000 data breaches every single year in the US we are at about 300 billion with a B of our records essentially compromised, uh, exposed on the dark web. 300 billion. That's names, addresses, phone numbers, email addresses, and about 20 billion passwords. This is over, like the past two decades. So all of our information is in the hands of criminals. I've actually had criminals email me my Own Social Security number. Hey, security guy, here's your social. Ha ha. Basically flexing the muscles, showing me how cool they are. And so this has been going on for at least a couple of decades now. And the reason why people essentially function in denial. Denial is why I have a job. Because when people function in denial that it can't happen to me, they're essentially saying that I don't want to have to worry or think about these things. I don't want to experience the anxiety of what risk might mean to me. Therefore, I would rather just trust people, engage in the human blind spot, function in denial, say it can't happen to me and do nothing. And organized crime understands this. And as we speak, cybercrime has now eclipsed the illicit drug trade. We're looking at approximately 12.1 or $2 trillion in losses by 2031. That's how bad it is, that's how bad it's getting. And it's simply because denial, being this wonderful psychological thing that we all possess, allows us to avoid, um, worries of risk and threats and anxiety. And so we do nothing. But when the corporate executives, they provide something called phishing simulation training, which is a form of security awareness training, it's compliance based. It's basically like, do this, don't do that, or else. That's designed to essentially fix this problem. But it doesn't because it doesn't actually tap into the emotional reaction of the employee where they worry and they live in fear. And they think that security is about paranoia. And it's not about paranoia. It's about managing risk. It's about putting a seatbelt on and clicking it because it gives you control of the steering wheel, the gas, and the brakes. And so when you provide a form of security appreciation training, which is what I do, then all security becomes personal to the learner and the learner, the employee. They protect what they love, which is like their, their family's digital footprint, their own bank accounts, their own passwords, their own money. That's essentially how you get people to actually care about security and look at it for what it is, managing risk.

Speaker A: That's fantastic, Robert. And I want to close things out because I think, uh, in lieu of Sean's question, you kind of answered what was my third, which was, you know, some tactical steps behind how executives can transform what is their workforce and their place of culture. You know, from that, oh, it'll never happen to us as a company or me as an individual to more so security appreciation. But now, you know, coming off of talking with Claire, about what was the price of influence. Influence. Now I want to talk about the, the psychology of attention, especially in this distracted world, and talk about more so the tactical frameworks and immediate, uh, steps that leaders can take to not only defend their own attention loops, to, you know, protect their productivity and operations each and every day, but how can they also trickle that down into the rest of their teams, transforming their overall culture?

Speaker G: So, you know, my expertise being, uh, cybersecurity appreciation or awareness training. Right. From my perspective, look at every organization is under attack, whether you want to believe that, realize it or not. And if you don't think you have been attacked, you probably have and just don't know it yet.

Speaker A: Right?

Speaker G: And, um, in. In a distracted economy, every time the phone rings, you get a text message and email, you get a ding from your phone. Uh, our attention is being distracted 100% of the time. We're all over the place, okay? And the bad actors, they're fully aware of that. They love that about us. They want us to be distracted. And so what I've developed over the course of my, um, entire career is something that I call the strategic human firewall. And the strategic human firewall is something that basically allows us to channel our attention the way that we want to channel our attention. It's designed to give us our own focus uninterrupted. Essentially, it is the ultimate defense against, well, in this case, deception. Okay? And it is a proactive governance. It's a mindset that can be used for all, all facets of leadership, essentially. Um, it transforms us from being passive to being intentional with how we operate, with our thoughts, with our intentions, with our observance. Essentially, uh, from the perspective of security, from passive targets into active detection layers, it marks the shift from I just trust what I see by default, the human blind spot, to I am paying attention, I verify everything. I am looking for risk. Most security awareness training, as we talked about, is a monologue. Whereas, you know, the learner is talked at, ah, rather than with. And this is designed to essentially. So every time you and I get a phone call, an email, a text message, we meet somebody in person. We are looking for what is the intention of this person? What actually are they trying to accomplish? Do they have good intentions? Do they have bad intentions? Do they mean to do me harm? We're looking for the red flags in that dialogue to determine whether or not we actually want to trust this person. And when we approach all aspects of communication, or at least, you know, phone calls, emails and text messages that might be meant to do us harm with intention. Now we're engaging in what I call the strategic human firewall, which allows us to anticipate risk in all aspects of both our, uh, personal and professional lives.

Speaker A: That is fantastic. Well, Robert, we want to thank you for this NBA in a Day as it pertains to cybersecurity and elevating our awareness here on Office hours. Episode number 896 or so. Uh, Robert, I know that everybody can get, get in touch with you on LinkedIn and by visiting your website, which is ProtectNow LLC.com. any final plugs or places to reach you that, uh, people should be aware of.

Speaker G: Listen, I tell everybody LinkedIn's great. I'm giving it away for free on LinkedIn. Uh, otherwise I say to everybody, don't worry about any of this stuff, but truly do something about it. The bad actors want you to do nothing. Just do something about it and you'll be in the top 10% of secure Americans.

Speaker A: I love it, Robert. Uh, and taking a, a, uh, nugget from, um, my mentor and someone, uh, who I know is going to be excited to have you back on Office Hours, which is David Meltzer. If it is free. It is. We reach out to Robert on his LinkedIn to get in touch with him. Elevate your awareness and more than anything, just do something to protect yourself. Protect yourself now. Llc. And Robert, my friend, I cannot wait to have you back on Office Hours. Thanks for stopping by.

Speaker G: Thank you. Gentlemen.

Speaker A: Pieces. All right, Mr. Shank. Dilly. We have made it to the end of our show here today. Episode 896 or so. That means it is time for our takeaways. What do you got for me?

Speaker C: You know, this was a unique one. Um, today's show for me is a very important word, which is adaptability. And I appreciate you, um, being adaptable and stepping in for David. Um, I find myself in the adaptable role here on Office Hours quite frequently, which I think is partly your doing. Um, but I, I was very happy to see, um, you see your face because you never know who we're gonna get. And, um, and then we had a little bit of technical difficulties with Puna, and you stayed very adaptable and so, um, super impressed, of course. Um, no secret that, uh, you guys have superstar team, but super impressed working with you today. Amazing, um, guests. So shout out. I always like when I come on the show. Gigi would come on. Nobody gets to see Gigi running the show behind the scenes. Shout out to Gigi all the way. That's That's a marvel of technology, Gigi. Super adaptable too. So Gigi, thank you for, for putting this show on for us and making Nick and I look great. Appreciate you.

Speaker D: Thank you.

Speaker A: And thank you for always making me

Speaker D: look good behind the scenes.

Speaker A: I appreciate you both. We love you, Gigi. From the adaptable preneur himself, that is Sean@Shondil.com make sure to reach out to him. And I know he's got uh, the red and the white going. I'm sure he has blue shorts or sneakers on to make the uh, USA complete as he's going to be watching the World Cup. My takeaway of the day actually comes from Claire. Something um, she said that rocked my world was in um, in relativity to what is the price and the cost of influence, that empathy is the foundation. Um, she really harped on, you know, how important it is in the price setting process, whether it's a product or whether it's a service. Truly it comes down to understanding not just who your customer is, but what it is that they value, which I perceive as something it's extremely simple to do, but even more simple not to do. And too many entrepreneurs, let alone businesses, overlook that aspect. And so should. They should turn to not only Claire and her book, which is the price of influence, but also uh, take a little page out of David's uh, book as an incredible uh, facilitator and coach who empowers others with empathy to make sure that they focus on not just who their customer is but the value that they're actually looking for. And again, I want to thank Shank Dilly for being the incredible co host that he is, the adaptopreneur himself.

Speaker C: Real quick, real quick, Nick. Real quick. Nick. We can't, we can't let you go.

Speaker A: Oh boy, what did I do here?

Speaker C: Next was first tonight Nick's response tonight. Who you got?

Speaker A: That's a great, uh. This is why we need Shane Dilly around more often. This is great. Um, anytime I can talk hoop, I'd love to. So I'm gonna take Nixon game four and I'll tell you why. I'll tell you why. I think that um, I'll take a, a page out of our good friend Linda Cone's book. I was loving her takeaways after game three where she said, uh, you were lying to yourself if you thought that they were. They being the Knicks were winning game three for any moment because Wemby made the uh, changes he need to. Johnson made the changes he needed to as well. And as much as There was the, uh, incredible Mecca energy. It just wasn't enough. As you could see, the Knicks were a little bit rattled. I think tonight that they come in, um, and they come with a very fast start. For lack of better words. I think they put up points early, and it's going to be too much for the spurs to come back from. But what do you think? Who do you got? Game four.

Speaker C: I can go with that. I can go with that. Uh, if we're gonna give Knicks game four, we got to give spurs five. Um, and it's all in the line. Game six all. It's all going to come down to the Garden game, game six, winner take all. Because if they lose that one,

Speaker D: I,

Speaker A: I, you know, I, I really started, um, after, I think it was game two. It very quickly, uh, in my book, if you've asked me, it's Nixon 6. They're gonna, they're gonna take it at home at the Mecca. And I think, although it's my favorite city in the world, new, uh, York has some trouble coming. I think that place might burn to the ground in a good way. But anyways, we love the NBA final season. We got the World cup coming here. And Sean, we are actually coming to your neck with Woods Florida, man. We are coming, uh, in July for inner CF Miami. Uh, so we got, uh, an incredible mastermind and game, uh, field suite, uh, for the Wednesday the 22nd against the Chicago Fire. So I will reach out to you and get you details so we can see you soon. But in the meantime, please reach out to Sean Dill directly and get involved with him and his community. The adapterpreneur, Sean Dill dot com. Thank you, my friend, Shank Dilley. We will see you very soon.

Speaker C: Thank you.

Speaker A: Peace. All right, and to close out today's episode, office hours, episode number 896 or so. As much as we love Gigi, uh, she's not the best at counting sometimes. So we messed up. But I want to remind everybody on where we are going to be on our tour. Over 200 cities a year, um, coming into those cities and hosting or adding on what we call the addition of a car wash, which is the addition of a community meetup, holding court, or even one of our VIP dinners for charity. So, as it is known, David is currently in Japan for the Japan edition of our car wash series. Next week we're going to be in Louisville, Kentucky with the hall of Fame football coach, Nick Saban, and the CEO of Crash Champions, Mr. Matt Ebert, adding on a car wash in Louisville Then from Kentucky, yes, you guessed it, over to Kalamazoo, Michigan for the Zeigler Auto Group, adding in a car wash in Kalamazoo as well. Then we're going to be in San Diego, California for the next stop of our community Meetup series. Then from San Diego, over to Viva Las Vegas for office hours TV show season number 11, lucky number 11, adding on a car wash in Vegas as well. And then it'll be off to the Chicago stop on the car wash tour. And then rounding things out in Newport Beach, California for the June edition of our Mastermind series. Plus a car wash, of course. And as we look at the rest of the summer, just to plant the seed with all of you, we are going to be at NBA Summer League. We're going to be at MLB All Star Game. We're going to be back at Fanatics Fest in New York City, SoFi Stadium, Masterminds in Los Angeles, NRCF Miami with Messi in Miami, Florida, and even our London, UK Mastermind experience. Ladies and gents, I know it is way too much to keep, way too much to keep up with. I can't even keep up. And that's why we have our text connection community to give you these invitations, but not obligations. And be repetitive and annoying about where we're going to be. So if you would like to join us, please text us at area code 949. Next three digits are 2, 9, 8. Last four digits are 2, 9, oh 5. And of course, Gigi, our incredible producer will hit you with our jingle as we sign off. And in the words of Mr. Meltzer, chairman of Napoleon Hill Institute and the man that blessed me with the opportunity to get to co host in lieu of him today, I want to leave you all with the final message to be more interested than interesting and be kind. Be kind to your future self and do good deeds.