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Index/Leadership/Office Hours with David Meltzer
Office Hours with David Meltzer artwork

IG Live | From Job Loss to Millions: Beauty, AI Fashion & the 24-Hour Livestream Business Revolution

Office Hours with David Meltzer · 2026-06-10 · 35 min

0:00--:--

Key moments - from our scoring

Substance score

21 / 100

Five dimensions, 20 points each

Insight Density4 / 20
Originality3 / 20
Guest Caliber5 / 20
Specificity & Evidence5 / 20
Conversational Craft4 / 20

David Meltzer hosts two entrepreneurial founders on this IG Live episode from Japan, covering fragrance, beauty, AI-powered wardrobe management, and the power of consistency in building businesses from scratch. Carrie Bonner, founder of You Glow Girl, shares how she pivoted from a 13-year banking career to build a fragrance and body care brand that went viral on TikTok within 12 months, growing from her kitchen to three physical locations - crediting a strong support system and willingness to bet on herself. She explains how aromatherapy (orange for energy, lavender for calm) and scent psychology influence confidence and workplace dynamics, while highlighting new products like African foaming black soap. Lacey Cadeau presents Rubaiya, a sustainable wardrobe management app using AI avatars to help users organize clothes by category, season, and create outfit combinations - reducing decision fatigue, textile waste, and marital stress through virtual closet management. Both founders emphasize entrepreneurial mindset, support systems, and solving real problems. The episode closes with Joe Hollywood discussing consistency and discipline as non-negotiable foundations for scaling from nothing to meaningful success.

Key takeaways

  • →You Glow Girl grew from a kitchen startup to three locations in 12 months after the founder left her 13-year banking career and leveraged TikTok viral growth.
  • →Rubaiya's wardrobe management app uses AI to create personalized avatars, filter clothes by category and season, and generate outfit combinations to reduce decision fatigue and textile waste.
  • →Strong support systems and self-belief are critical for entrepreneurs making the leap from stable corporate jobs to building their own businesses.
  • →Fragrance and scent can be leveraged strategically in business settings (board meetings, interviews) through aromatherapy principles like uplifting citrus or calming lavender.
  • →Sustainable clothing combined with wardrobe management technology reduces textile waste by extending the lifecycle of existing garments and replacing synthetic materials that break down into microplastics.

In this episode

  1. 1You Glow Girl: From Job Loss to Fragrance Success
  2. 2The Power of Fragrance and Aromatherapy in Business
  3. 3Building from Kitchen Startup to Three Locations
  4. 4Taking the Leap: Support Systems and Betting on Yourself
  5. 5Rubaiya Wardrobe Management App and Sustainable Fashion
  6. 6Reducing Textile Waste and Microplastics Through Innovation
  7. 7Discipline and Consistency: Building Success from Nothing

Mentioned

You Glow GirlRubaiyaTikTokMeltzer FundingFanatics FestAmica InsuranceDavid MeltzerCarrie BonnerLacey CadeauJoe Hollywood

Guests

Carrie BonnerLacey CadeauJoe Hollywood

Topics in this episode

You Glow GirlRubaiyaTikTok growth strategyWardrobe management AI technologySustainable fashionTextile waste and microplasticsFragrance and aromatherapyAfrican black soap productsMeltzer FundingVirtual avatars for outfit visualization

Questions this episode answers

How did Carrie Bonner go from job loss to building You Glow Girl into a multi-location business?

Bonner lost her banking job alongside her husband but discovered fragrance helped her regain confidence during job interviews. She spent 6 years building You Glow Girl from her kitchen while working in banking, then left her 13-year finance career 12 months ago after going viral on TikTok. Within that year, the business grew to three physical locations.

What products does You Glow Girl currently offer?

The brand offers four body oil scents centered around marshmallow and gourmand notes, citrus scents, floral scents, and newly launched African foaming black soap - a traditionally bar-format product now available in foam.

How does Rubaiya's wardrobe management app use AI technology?

Rubaiya creates a lifelike AI avatar that looks like the user, allowing them to digitally try on outfit combinations before wearing them. The app also filters clothes by category, color, and season, and enables users to collaborate with family members or assistants on outfit selection.

What environmental problem does Rubaiya address?

Synthetic materials (87% of modern clothing) break down into microplastics that contaminate waterways and never return to the natural lifecycle. Rubaiya combats this through sustainable, biodegradable clothing lines and an app that maximizes outfit combinations to extend the lifespan of existing garments.

What mindset shift did Carrie Bonner credit for leaving corporate banking to pursue You Glow Girl full-time?

Bonner cited having a strong support system (especially her encouraging husband), realizing the business was earning more than her banking job, and a moment of clarity when she fell asleep at her desk - deciding to bet entirely on herself rather than choosing stability over passion.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

4 / 20

The episode is dominated by motivational platitudes, host self-promotion, and event announcements. The rare substantive moments - a brief mention of aromatherapy effects and microplastics in textiles - are fleeting and surface-level, nowhere near the density a B2B operator could act on.

you take scents like orange, that usually makes you feel upbeat and happy. And you take scents like lavender and that'll usually make you feel calm and comforted
The majority of our clothes these days is made out of, I think, 87% or it's in that it's a very high percentage are made out of synthetic materials

Originality

3 / 20

The episode recycles the most ubiquitous entrepreneurship tropes - bet on yourself, fail and get back up, overnight success takes years - without adding any new frame, data, or contrarian angle. The host's 'JOPO' coinage is a minor novelty but is dropped immediately.

hard work creates luck
you give me somebody that's failed 99 times and gets up 100 versus somebody that's never failed at all

Guest Caliber

5 / 20

All three guests are very early-stage micro-entrepreneurs: a kitchen-to-three-locations fragrance brand, a wardrobe app in its first month live, and a Whatnot livestream seller. None has operated at meaningful B2B scale, and none brings deep functional expertise relevant to a B2B operator.

I started in my kitchen, um, and I started really small. And about 12 months ago, actually, um, about 12 months ago I decided to leave my job
we have gone live now, so we've had that very exciting first month

Specificity & Evidence

5 / 20

A handful of real numbers appear - 13 years in banking, 6 years building the brand, 3 locations, first month live - but none constitute business metrics a practitioner could benchmark against. Dollar figures, CAC, conversion rates, or channel-specific data are entirely absent.

about 12 months ago I decided to leave my job. And I had done banking for the last 13 years
we went from my kitchen to three locations

Conversational Craft

4 / 20

The host asks pre-framed, complimentary questions, frequently hijacks segments with long personal anecdotes and event promotions, and never pushes back on a single claim. Questions are essentially invitations to share feel-good stories rather than probes designed to extract insight.

how long has it taken for you to be this quote unquote, overnight success?
you are very consistent and I, uh, was hoping that, uh, you could share some of those lessons of discipline, consistency

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A57%
  • Speaker D17%
  • Speaker C15%
  • Speaker B11%

Most-used words

love19trying13join12real12thank11different10management10fragrance9back9success9david9today8glow8feel8sure8help8

Episode notes

Karie Bonner is the founder of You Glow Girl by Karie, a fast-growing beauty and body care brand known for its fragrance-focused products that encourage confidence, self-care, and everyday luxury. Through body oils, perfumes, and skincare products, she has cultivated a loyal community of women who embrace scent layering and intentional beauty rituals. Her entrepreneurial journey began during the pandemic after she and her husband lost their jobs while planning their wedding. Inspired by her grandmother's skin care needs during an illness, Karie created a shea butter product that ultimately evolved into a thriving purpose-driven beauty brand. Lacey Cadieux-McLean is the CEO and founder of Rhubaia, an innovative fashion-tech company combining sustainable women's professional clothing with an AI-powered virtual closet app. Motivated by her own difficulty finding elegant, non-toxic, and environmentally conscious business attire, Lacey leveraged more than 15 years of technology project management experience to create a solution that helps women build healthier, more sustainable wardrobes.

Full transcript

35 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Good morning, everyone. It is talk about Tuesday. There's so much to talk about today. We're live from Japan. Come and join us. We're traveling around. If you're going to be in Osaka, come and join us for our meetup, uh, there. Uh, we are blessed, uh, as always, uh, to be doing a car wash, uh, VIP dinners, holding court, meet up. Get the door, please. Um, um, more than blessed, uh, to be. But we'll be coming from Japan right into Nick Saban, myself, Matt Ebert in Louisville, Kentucky. Come and meet us there then in Kalamazoo, Michigan, Chicago, Las Vegas, uh, we got the all Star game. We have the Fanatics Fest. I'm keynoting that, uh, in New York City. We're in Vegas, uh, for season 11 of Office Hours. There's, uh, so many different places I'm trying to remember. Anyway, email me if you'd like to join us. Davidmeltzer.com uh, all right, we're gonna get right to it. Hopefully our friends will be right on time. Founder of you Glow Girl. Uh, check out her new business, you Glow Girl.

Speaker B: Hey. Hi. Thank you so much for having me.

Speaker A: Oh, thanks for being here. I'm just super excited about your company. You Glow Girl. Uh, and it's a brand known for fragrance, forward progress, uh, products, um, that inspire confidence, comfortability, femininity. Femininity and self care. I'm particularly interested in how fragrance, uh, helps with our confidence.

Speaker B: Yeah, so when you smell good, you feel good. And so I was on a journey when I discovered fragrance, and my husband and I had both lost our jobs. Hi, Kay bae. I see some of my Glo babes in here. That's what I call my community.

Speaker C: I love that.

Speaker A: Glow Babes are welcome.

Speaker B: Glow Babes. Yes. Thank you. Um, and I discovered that fragrance just helped me through that journey. It helped me feel good, it helped me smell good. It helped me get my confidence back when I was going on those job interviews, um, and things like that. And so I just find that for me and my community, it's just helped us tremendously.

Speaker A: It is amazing because I, uh, obviously self care is involved, uh, in the fragrance side of stuff and understanding this body and, uh, beauty together. But, you know, it was interesting. Uh, for me, hearing and smelling are not an active sense. So, you know, people talk about, we have two ears and one. I mean, two ears and one mouth, but your mouth is active. Right. We hear while we sleep. We smell while we sleep. Uh, and so I think it's, uh, even more powerful, uh, to understand why the fragrance, the sense of smell would create confidence, but also the impact it has on others. So beyond instilling confidence, I, uh, know there's a lot of research done on the smell as well for others. How you smell, what are some of the things that you've learned beyond self care that may, you know, create more attraction, more charisma? You also talk about femininity. There's certain fragrance that is more feminine in its nature. I'm really curious what you've learned about how that works for impacting others.

Speaker B: Yeah, so one thing that I was really, really big on when I first started my fragrance journey was aromatherapy. And so I noticed, especially when I was in management and leadership, that when people were able to smell things, they just kind of felt different. And so you take scents like orange, that usually makes you feel upbeat and happy. And you take scents like lavender and that'll usually make you feel calm and comforted. So you can use it to feel confident, but you can also use it when you're having just day to day emotions. And that's why what made me focus

Speaker A: on that program, um, imagine in business you could use it to your advantage as well. Uh, when you're going into a board meeting or you have an interview, Some of the other aspects that you subconsciously may not even be aware of, not just for yourself, but for others. Uh, give me an idea of the skus that you have because you have such a wonderful beauty and body brand that uh, utilizes to inspire these things.

Speaker B: Of course. So right now I have, um, four different body oil scents. A lot of them are centered around marshmallow. Um, I just find that my girls in my community love marshmallow. Sometimes I'll even dress up like a marshmallow. And if I'm really lucky, I'll get my husband to dress like a marshmallow. Um, I'm really into the big like marshmallow and gourmand scent, but I do like to make sure that I have, um, something for everyone. So I have a lot of clips scents, I have some floral scents. I have also some new products actually. So I just came out with a African foaming black soap. So you see those and they're traditionally the bars. And so this is something that's new. So I'm super excited to see how that goes.

Speaker A: That sku particularly, yeah, those bars are excellent. Uh, at the highest end wellness spa and resorts, they'll have those black bars. And I've never seen, uh, that. So that, that is going to be a hot seller, I guarantee it, uh, coming from My marketing background as well. I want to also give a shout out to your husband that you did not say, uh, that your husband was a marshmallow, uh, that he had to dress up like one. So, uh, knowing that as a middle aged man, that's quite an accomplishment as well to still be, uh, seen that you have to dress up like a marshmallow. Some of, uh, my middle aged friends definitely don't. But, um, more importantly, um, you built this business and it's not easy. Um, and there's a huge disadvantage. I created Meltzer Funding to bridge capital to women and women of color because they're so underrepresented in the capitalization of their companies. And so you, in order to succeed, have had to overcome, uh, some inherent, unfortunately, biases in financial capital space. And I don't think it's necessarily intentional with everyone, but it's an inherent bias that has, uh, been built over years and I'm trying to change that. Uh, as a white middle aged mutant turtle, a white middle aged male, try to change that because I invest, uh, in women first and women of color. Beyond that the priority because they're the winners. Um, for you, how long has it taken for you to be this quote unquote, overnight success?

Speaker B: It's taken almost six years. So I started in my kitchen, um, and I started really small. And about 12 months ago, actually, um, about 12 months ago I decided to leave my job. And I had done banking for the last 13 years. I have managed branches and had done, um, mortgage, payroll, all the things in the financial industry that you can think of. Um, and so I decided to leave and it was really scary. But it took me about two and a half weeks to navigate TikTok and I realized that business was picking up. And then as I stayed on there, the longer I stayed on, the more and more viral I went and saw like overnight success. And so now we went from my kitchen to three locations.

Speaker A: That's so beautiful. And you deserve that, obviously. Um, and let's finish up with talking about taking that leap. Uh, I coach so many different entrepreneurs like yourself, and you know, I talk about expanding our skills, our knowledge and our desire into other businesses that are aligned with like, you did. Things that are doing well, things that are stable, things that you think will be doing well in the future. But even though I help them align the capabilities that they have, they still have fear of taking that expansive step. Uh, what are some of the things that you, in your mindset thought about to hedge your bet that, you know, what if I do this blank, blank, diddy blank. What were some of the things that can help other entrepreneurs make that courageous step to the freedom and financial possibilities that don't exist in a 9 to 5 job, or I'm, ah, in Japan right now, they call them salary men. They walk around their briefcase in their suits, the salarymen.

Speaker B: I think what helped me was I had an incredibly, um, strong support system. So I had no intention on leaving, um, corporate America. I grew up, my grandma was always like, you work, you get a job, you put your head down. That's all you do. Um, and so my husband was like, you're so creative, you're so passionate. So he'd been telling me for years and years and years. And as soon as I started to get busier and I realized that I was falling asleep at my desk at work, I said, something has got to give. Either I focus on you go girl, which is paying me the most money, or I focus on this bank job, which is providing me the most stability. And something in me just one day said, just quit, leave it all behind and really bet on yourself. And so I did, and it was absolutely the right decision. So I say, have a strong support system and you have to just bet on yourself.

Speaker A: I love that. And you know, behind every great woman is a great man. That's what I always say. Uh, your husband seems incredible. Um, but it's so true. You know, it's hard enough to be an entrepreneur, but if everyone's telling you you're an idiot, why are you doing this? You're wasting your time. You'll never make it. You'll never make, uh, takes so, so much just to do it with everyone supporting you. Uh, it's really difficult when everybody's against you. Uh, unless you have developed what I consider to be one of the best skill sets to success, which is called jopo, which is joy of other people's opinion. So I used to have, I used to have fopo the fear of other people's. I was very sensitive and waste all this time that I could have been making money and helping people with, and having fun with, worrying about what other people think. And to be honest, I don't give it a glow. So anyway, everybody, you can see why you glow Girl is so successful. Check out the new black bar, uh, formula. Hold up the new product as well. Uh, she is amazing. We'll have her on other shows. Carrie Bonner, an incredible entrepreneur. And, uh, check out young, uh, it is yougirlbycarri.com K A R I E is Carrie Just in case you didn't know, you glowgirlbycari.com follow her on TikTok. Uh, and make sure that we support her with these incredible fragrance inspired products. Be confident, feminine and take care of yourself with the incredible. You glow girl. Thank you, Carrie.

Speaker B: Thank you. Have a good trip.

Speaker A: Thank. I will. Peace. Say hi to your husband. He's amazing. All right. I love that, uh, support system. Very, very important. All right, Lacey Cadeau in the house. CEO Rubaiya. Let's bring her on. And uh, talking about wardrobe management as I'm buying more shit here in Japan. Uh, it's important to have that type of man with Ru Baya, uh, that um, Lacey, she's an incredible entrepreneur. Once again, women leading the way today on IG Live. Uh, as we're rocking and rolling, uh, looking for Lacy. Get our team to bring her on. I'll answer a quick question as we go here. Uh, quick question. How do you expand your capacity without sacrificing the quality of what you already have? Uh, you have to do an inventory of capability. Uh, and so if you don't know the capabilities that you have, it's impossible to align them with where you want to be or better. And so, um, most people don't take inventory of their skills, their knowledge and their desire and aligning with what's doing well, what's stable and what they think is doing well in the future. We're going to bring our friend Lacy Cadeau on here today with Rubaiya. Ah. Oh, she declined. Oh, what the heck? What happened, Macy? She declined me. Let's bring her back on. All right, we'll answer another question as we come on here. Where can I get your student of the calendar guide? Uh, student of the calendar changed my life as much as non negotiable behavior. Uh, and if you haven't gotten the guide, the exercise and my book on being a student of the calendar, studying your calendar, paying attention and in attention to everywhere you want to be or better then please email me. It's right pin below David meltzer.com David melter.com uh, we do have a text community to keep you informed and invited you can always come, uh, to one of the 200 different events that we have going on. 9492-9829-0594-9298-2905 uh, all right, we're still. We had Lacy for a minute. I don't know what happened team. She accidentally declined it or what where, where she went. Uh, but we'll take another question and, uh, maybe we can get our third guest to come early if we're having technological difficulties, because I know Joe Hollywood would love to come on, uh, to help out as well. The real Joe Hollywood himself is going to be here today. All right, let's try this again. Lacy's here. And, uh, Rubaiya is, uh, the latest and greatest in wardrobe management, um, which will reduce one of the biggest stress disease and save the planet as well by reducing textile waste. And if you've seen having three daughters and a wife, four kids in general. Oh, the textile waste is, ah, real. It's real. Uh, all right, we're still trying to join here. Do not know if Lacey is following me or has updated her ig. Obviously, we're doing okay on our side. Um, uh, let's see here. We'll go to the next one. What does it look like to build a life together that serves something bigger than both people individually? It's beautiful. So I. I see you try it again. All right, I got you. Ruby is unable to join. It must. You might. Um, Lacey, I think you have to either follow me or update your ig because it's not allowing you to join. It's just saying unable to join. Uh, so we definitely, um, because it's showing on my side, and then it says unable to join. So usually, uh, you got to update your ig. There we go.

Speaker D: Hi.

Speaker A: Persistence. Persistence.

Speaker D: Exactly. Just keep trying and keep trying again until you get it. Hi, David. It's so good to see you again.

Speaker A: So great to see you as well. And, uh, wanted to get an update on, uh, the wardrobe management technology of Robot Baya. And obviously, we were just talking about saving our planet and the textile waste that it has helps with. But a lot of people, they experience what I think is the most valuable part of, uh, wardrobe management technology, and it's the amount of stress that's caused by not having wardrobe management. Uh, it has saved so many marriages as well. By the way, uh, give us an idea of, uh, where Rebuya is today within, uh, wardrobe management technology.

Speaker D: Well, we have gone live now, so we've had that very exciting first month. Uh, and, uh, we're really excited about the direction that everything is headed. Uh, and we're really trying to solve the structural problem of how professionals experience their wardrobes. And by introducing our virtual, um, wardrobe management app, we've enabled folks to be able to see their clothes in a nice, organized way. So I love a good database. Uh, one of the number one things about choosing clothes every day is we forget what we own. And so we've built this app to help people remember what they do have and be able to utilize the data within that database in a helpful way. I love spreadsheets. I love to be able to pull a spreadsheet and find, filter and find exactly what I'm looking for, uh, under a certain category. So the great thing about our app is that if you want to find all of the black shirts that you own, you're going to be able to just at a click of a button, be able to find them. All the blue shirts that you own, click of a button and they'll all come up, uh, just like a filter in a spreadsheet almost. So it makes it really nice. Uh, the other thing is that, uh, you can also filter by seasons. So if you want to find the clothes that are suitable for winter, spring, summer, uh, those will also, it'll auto filter them. Uh, and then the most amazing thing is you also, uh, get to choose outfit combinations and try them onto your lifelike avatar. So, um, we utilize, uh, AI technology to build out an avatar that looks just like you so that you can get a sense of different clothing combinations and what they might look like. So you can select a pair of pants, a shirt, a belt, uh, I remember you saying, you know, choosing the belt and what color and what color shoes, and then be able to see what it looks like on David. Uh, and on top of that you can even collaborate David. So maybe you want to send it to your wife or you want to send it to your daughters, uh, and just be like, hey, how's this look? Or your assistant, uh, you can actually add them to your closet and they can go through and come up with outfit combinations for you or you can share the ones that you come up with. Can you grab one more thing?

Speaker C: I'll come back up for you.

Speaker D: At Amica Insurance, we know you'll always find ways to look out for the people you love. And with Amica Life Insurance, we'll help build a plan to make sure, sure you always can. We're here to help protect the life you've built.

Speaker B: Really.

Speaker D: Amica empathy is our best policy. Visit amica.com and get a quote today.

Speaker A: Yeah, that's huge. And once again, the amount of stress, uh, in each of those different capabilities, uh, is enormous. The amount of time that we waste searching for what we thought we had or where, what one would it be best? And you know, whether you're on, uh, both sides of the spousal relationship, you know, for me it's Getting input, uh, in what I'm going to wear that's so important, and being able to have that confirmation, uh, because the last thing I want is, you know, to step on a stage and video have hundreds of thousands, even, you know, up to 50 million views at times. And my wife go, why did you wear that? And it happens. Uh, and then just the efficiency of, you know, being able to, while you're watching tv, just look through your closet, figure out everything. You don't have to be alone. Uh, you know, because I have seen my daughters and my wife spend hours in a closet trying on clothes. And then worse, uh, calling me upstairs to look at, you know, the different outfit. And, like, my opinion matters. I know if I tell her it looks good, that means there's at least three more times that I'm gonna have to tell her something else looks good as well. So I'd rather do that while I was watching a football game on the couch, uh, with her avatar. So I just wanted to paint a picture for people that may have had similar experiences. Now, I didn't ignore the impactful side of your business as well as, you know, every business that we work with has a purpose or a cause. Um, there's a huge issue with textile waste. How does this save the planet?

Speaker D: Well, there's two aspects at Reviah where we're trying to make a difference in that our clothing brand is sustainable. So it's natural. Uh, if it does end up in a landfill in a wastewater environment, it will biodegrade and return to the earth. Now, uh, synthetic materials ultimately are plastics. The majority of our clothes these days is made out of, I think, 87% or it's in that it's a very high percentage are made out of synthetic materials, which will end up in landfills. Most, uh, clothing ends up in landfills eventually. Uh, and ultimately what happens is it breaks down into a mush, and that mush breaks down into a smaller mush, and then eventually it breaks down into small microplastics. Uh, it never goes back to the earth and it never returns to the life cycle and feeds a tree. Uh, it just ends up. Waste ends up in our waterways, even sometimes it ends up eventually right back in us. Microplastics, uh, is something that a lot. There's been a lot more conversations going on about it. So we're really trying to make a difference, uh, on that end. But also by introducing sustainable clothing along with the app, there's a lot of opportunity to reduce, um, textile waste through introducing new, innovative ways to utilize the clothing that we have. So if you have a shirt that you kind of forgot about, but you happen to have it uploaded or rendered into the wardrobe management app, it's going to give you outfit combinations, uh, continuously, and you can utilize our AI that's built, um, in to give you AI generated outfit combos. And so it'll bring up those shirts, it'll bring up those pants that maybe we don't wear that often, and it'll try to come up with helpful, helpful combinations that you might not have thought of. And the goal there is to help, uh, with the longevity of the clothes that we do have, so making sure that we can utilize them longer and, and then also on the clothing side, introduce sustainable clothing lines so that there's options out there to purchase clothes that won't take, um, hundreds of years to break down, and then they're eventually just going to break down into microplastics. They're actually going to break down in m. Much less time if you're done with them, of course, and they end up in a wastewater environment. Um, and so, yeah, it's really, really, there's a lot of opportunity to make a difference. Our number one motto is even if you've never been into sustainable, um, clothes, even if you just happen to try like, a pair of pants or a blazer or whatever it might be, that makes all the difference in the world, if you think about that, um, when you bring a lot of numbers into it, uh, so we're not trying to change everything all at once. We're just trying to make small changes in incremental chunks. And, um, when you look at that as a whole, across the globe, if we're able to make that sort of a difference, uh, that'll add up to something really significant.

Speaker A: Yeah. Do great things on small things. Rubaiya.com is doing great things today. You can download the app on both platforms, I believe, iOS and Android, is that correct? And you can go to rubaiya.com great clothing, great management technology for our wardrobes. Reduce your stress especially. That's the big, uh, for me, uh, value beyond sustainability. The incredible entrepreneur, Lacey Cadeau. Thank you for joining us. You, as in French, the word cadou. You are a gift. Thank you very much. Please join us on our other shows.

Speaker D: Thank you so much. M. David, thanks for having me. Bye. Perfect.

Speaker A: I, uh, love when people's names apply to what they do. My name's David at the first initial. Meltzer Servant. I always say, let me be your beloved servant, Lacey. Uh, Cadeau is a Gift. And, uh, her name means that Rabiah is R H U B A I A. Uh, come and join her. And it's an amazing, amazing app, uh, with good products, great props. Sorry. Uh, the real Joe Hollywood's in the house. Right on time. Let's drop a dime. Joe Hollywood to close out after these two unbelievable women based in New York. So hopefully we'll see him at Fanatics Fest or some other great thing that we're doing. Uh, what do you know, Joe?

Speaker C: Hey, how are you?

Speaker A: I'm doing terrific. And, uh, you and I share the idea of helping people with light love and lessons and, uh, the same exact, uh, philosophy to success, which is discipline, consistency, uh, and things happening very slowly, then all of a sudden how we build things. Um, you are very consistent and I, uh, was hoping that, uh, you could share some of those lessons of discipline, consistency, uh, in taking something from nothing to where you desire, what you want, when you want, but who you want.

Speaker C: Well, first, it's great to be here. Um, the consistency. I have to tell you, Dave, the consistency didn't, uh, come easy to me. Um, in fact, my entire company basically started with me in my basement and selling a childhood collection. And what I learned is the more that I went on and appeared at a set time, more people showed up. For me, it's very hard for people to try to chase a moving target. But when you have a set time where you're showing up time in and time out, no matter what it is that you're trying to be successful at, more and more people end up gravitating to you because they feel, feel like you're taking it seriously. And that's what we learned. Uh, we feel like when you're inconsistent, people just don't know if you're really invested into it. And there's a different kind of investment level that people have when they know that you're putting 100% into something versus you only putting 50% into something. And that, I think is a really big and major difference that you see between entrepreneurs and people that sometimes just quite don't get it.

Speaker A: Yeah, I see it a lot of times. So there's something called the extra mile, which a lot of people claim to do compared to guys like you. I call empty milers. And so, uh, an extra mile goes the extra mile every once in a while, and then they use that to justify why they're not where they want to be. Uh, which is funny because you have the what not in your own branding and community building, but the empty miler. Shows up every day. Um, and I find it, uh, interesting too because in the old school television, everybody knew what was on Tuesday night at 8:00', clock, uh, and everybody knew the run of show, uh, on Tuesdays and Wednesdays and Thursdays when there was three channels. Um, and I do think that's applicable today in what you do. And one of the things, uh, being not as talented as other people is how you show up. And, uh, consistency is one of them. Another area though is the idea of being patient. I talked about things happen very slowly, then all of a sudden you started from nothing and you help people build something from nothing. And so beyond consistency, I think it's devotion, not even discipline. You got to have a divine direction. Uh, but what are some of the other characteristics, uh, to wait it out? Because I'm sure you weren't just an overnight success. Things, uh, didn't happen in a day,

Speaker C: um, actually not even close to being an overnight success. Um, more like an overnight failure. In fact, we've probably failed more times than anybody can absolutely imagine. And we just kept on getting up. I think one of the biggest things that I talk about, um, especially when, um, I'm speaking to large groups is hard work creates luck. And I'm a really big believer in that. I'm always believer that if you do things that other people aren't doing, you're going to get success and you're going to get rewards that other people don't get. It's very simple. I think people have a mindset that if they deserve it and if they go on and they do it for two hours a day, an hour a day, you know, they put 10% of their efforts into it. The fact of the matter is I don't deserve it. You don't deserve it. Nobody deserves it. We have to work for it. And unfortunately, what we've kind of lost is that, uh, real, real passion to work harder than everybody else to get those kind of results. I mean, I believe to its core that's the true, true definition of entrepreneurism, is making sure that you're working harder for a passion that you believe in more than anybody else, right? And so for us that was something that we really strive for. But a couple of things that I could say is that, number one, you have to be passionate, you have to love what you do. You got to have your faith, right? If you don't have your faith, right? And that's, that that's going to be a big, that's going to be a big issue. You have to have goals in place for yourself. And you have to constantly stare at your goals. You have to constantly look at the things that motivate you. And if you're not looking at those things on a daily basis, then it's going to be really hard for you to move those life lessons and to move the gold, obviously to move the chains to where you want to be if you're not constantly looking out for.

Speaker B: Yeah.

Speaker A: And it's so interesting because faith doesn't necessarily have to be your or my religious beliefs. You know, a faith in something bigger than us that's omniscient, all powerful, knowing that loves us, protects us and promotes us is essential. And so, you know, when you look at the wisdom that's created from the losses and then the faith that those losses are promotion, protection, love, and perfection, it equals a great recipe for anyone, any human being to be successful. Uh, but most people aren't willing to do the work. You know, I just finished finals with my youngest son. I have four kids, three girls, they've all graduated college. And the baby boys left. And, you know, I told him, I said, bro, I have never seen a kid who studies 15 minutes a day not getting it. And I know tons of kids who study 15 hours before the final and they don't get A's. And so this is the lesson I want you to learn at 16, because I believe that'll be the lesson that creates the success. Um, real quick, before I let you go. People have different mindsets about failure. And I found that whether it's Tom Brady, whether it's, you know, Evander Holyfield, you know, all the guys that I represented at Lee Steinberg, uh, they all have a very definite purpose with failure, and they have a great relationship with him. Michael Jordan, another one. Uh, do you have a favorite philosophy about failure? Favorite quote about failure?

Speaker C: I do. Um, I always say that you give me somebody that's failed 99 times and gets up 100 versus somebody that's never failed at all. And the reason I say that is because if you give me someone on my team that's never failed, I don't know if they're ever going to get back up. But if you give me someone that's failed, that's been able to learn from it and get back up and be better because of it, and they continually fail and get back up, that's someone that I want on my team because I know that even if they get knocked down, they're going to get back up again. I think that's a Life lesson is that nobody is going to be 100,000% perfect. Michael Jordan is the greatest basketball player of all time. But he did not make every single shot he's failed before. And so for us in our position, we are going to fail. It's how we interpret that failure. We have a some, for some reason there's a premonition that if you fail that it's fatal. It certainly isn't when you fail. When we fail. That's something that I take as a big learning lesson. Say great, I'm glad that I was able to fail at this because now I'm going to be able to learn from it, get over it and be even better. And we use those circumstances to get even better in whatever we do. So that's my lesson. I would always take the person that's failed 100 times versus someone that's never happened.

Speaker A: It's so funny because I tell people all the time more people ask me for financial advice after I lost $100 million than before. And uh, uh, it's the comeback that uh, you know, they're most focused in on. Uh, we definitely got to hook up in New York. I'll be speaking at Fanatics Fest. I'm sure you'll be around.

Speaker C: Uh, I'll be there. We have a set up at Fanatics Fest. I'll be there. We'd love to, would love to connect with you.

Speaker A: Absolutely. We'll have you speak at our dinner there for Fanatics Fest as well. We got some big names, uh, as always and would love to get you into our neighborhood as we're in New York a lot. Especially as chairman of Napoleon Hill Institute. And if you're a big think and grow rich guy, uh, we'd love that as well.

Speaker C: Enormous think. Enormous. Listen, I can only tell you how many times that those books have resonated with me, especially at an early age coming out of college and trying to build my business. So yes, absolutely.

Speaker A: Right on. But we'll get together. He is the founder of Livestream creator at Joe Hollywood the what not platform. Uh, check him out and uh, his millions of followers there at the real Joe Hollywood. Joe, you're already part of our neighborhood. I love your mindset. Heart set and the handset of success. Thank you so much my friend. I'll see you at Fanatics Fest.

Speaker C: I'll see you there. Thank you again.

Speaker A: You got it, my brother. Thank you. What a stud, man. I love real entrepreneurs. The real Joe Hollywood. All right, we gotta get jumping. What's up? Brian Scherer from The Real Deal R E E L shout out to Podcast one. Uh, who is now going to be marketing, distributing advertising for the Office Hours series and the Playbook. Brian Scher, my partner in the Real Deal with Brian Scherman. Uh, loving, loving it, brother. Good to see you. All right, we gotta jump. We will be, uh, on tour, as you know. Louisville with Nick Saban and myself, Kalamazoo, Michigan, Chicago, Vegas for season 11 of Office Hours. Newport beach with Tim Storey and, uh, Marie Diamond Jay Abraham, just to name a few. Uh, we're going to be at the All Star Game Summer League Fanatics Fest. We're going to be in London, uh, in Mayfair for a, ah, private member mastermind. Come and join us there with the biggest names in Europe. Brian Rose is going to join us. We got so many great people. Uh, but if you're not informed and you're not invited, you can't come. So be informed and invited. David means beloved. AT D is my first initial. Meltzer means servant. Let me be your beloved servant, David meltzer.com or text me to be informed and invited. Area code pinned right there. 949-298-2905. We will catch you tomorrow from Japan. Remember, be more interested than interesting. Be kind to your future self and do good deeds. See you tomorrow.

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