Demand the Standard: Kelly Goetsch on Why Composability + ONX Just Killed $1M Integration Bills

Episode notes

Kelly Goetsch (founder of MACH Alliance, ex-ATG, President at Pipe17) just detonated the biggest news in commerce ops this decade: He quietly rallied ~62 vendors (every major OMS, WMS, 3PL, ERP) to launch the Order Network Exchange (ONX) – a single, MCP-powered standard that connects ANY selling channel to ANY back-office with zero custom code Result? Brands can now rip $500K–$1M in integration cost out of every new commerce project Why composability is an absolute prerequisite for AI (and why “AI projects” are mostly nonsense) The brutally simple way to start composable: expose one internal service as an API and build muscle Reality check on SaaS funding in the AI era (top-quartile still gets money, everything else is toast) Why Shopify isn’t even in the B2B conversation and what real enterprise stacks actually need The future of agentic commerce and why MCP is the only bridge that lets ChatGPT-style agents touch your orders If you’re a CDO, CTO, or eCommerce leader, this is the one episode that will save you millions in 2026.