The $5,800/month Page I Wish I Built Sooner

Speaker A: When I first started out in the marketing business, I didn't know a lot of things. And today we're going to talk about one of the most important that you need to know as a marketer yourself, and that is the difference between a landing page and a website. Even if you're not a marketer, if you own a business and you're doing your own marketing for yourself, that matters, you need to know this because it is a fundamental crux of uh, how we present our offer online. What is an offer? An offer is what we're selling in exchange for money. Okay. Whether you're selling electrician services or a digital product, okay, you need to understand these simple marketing terms or hire someone like me to do it for you. But if you don't have the money to do that, that's good. I got you. Welcome back. Today we got our Marketing Made Easy for Small Business Owners podcast and I'm going to break down the difference between the website and landing page. So first things first, what is a website? If you've been listening to my podcast for any amount of time, you know that I talk about the funnel quite often. The top of the funnel is when someone comes in cold, they don't know you, you're a complete stranger and they discover you, they enter the beginning of your funnel, the top of it, okay? That's when they discover you. And as they come through your funnel, they move into the middle to do a little bit of research through value and posts and uh, trust building activities. That's middle of funnel stuff. And eventually they funnel to the bottom where from you or they take you up on your ultimate conversion, which is what you are selling your offer. So a website is designed to be a middle of funnel product after somebody has discovered you, after they've warmed up a little bit. Whereas a landing page is designed to be at the top of the funnel, uh, to help somebody discover you. Okay, so what are the key differences? A website, think about it like uh, a digital brochure. Uh, a website is where somebody can go and they can see your about me section, they can see your various products. Think about if you're a digital marketer doing the online stuff, think about it like your stand store, right? You got all your products there, that's your website, that's your offering, that's after somebody's been warmed up. A, uh, website can also have your credibility tab. It can have, uh, you know, the I said that already, the about me section, uh, different photos of your work. If you're an electrician or if you're a, uh, tile guy, recently started working with, it's going to display the best of what you've got. And there's multiple things going on. Think about it. When you go to www.apple.com, right? You see vision Pros, you see iPads, you see computers, you see desktops, you see all of the different things they offer, plus educational videos, plus promo content and marketing stuff that they put out in advertising campaigns. There's a lot of stuff going on and that's designed for somebody who already knows who Apple is to actually go in there and do their research and decide if they want to buy from them. That's mid funnel stuff. Yes, Apple also has a sales funnel. Everybody has a sales funnel. And if you don't know that you have one, you need to learn it as soon as possible. Because even if you don't think you have one, you still do. Okay? So again, website, apple.com is teaching people about what they do who already know they exist. Whereas a landing page, move up the funnel a little bit. A landing page is designed. So if you're posting on threads or if you're posting on Instagram and you have, uh, a landing page dedicated to one specific offer, one specific conversion, let's say you're giving away a lead magnet. That landing page will only advertise or promote that specific conversion. There's not going to be anything below it that says anything about your website. There's not going to be anything that says anything about your other products, your other offers, your. About me. Sure, you can have a credibility block on your landing page, but you're not going to say, click here to learn more about me. No. One conversion, one specific point and one specific idea of this landing page. Okay? That's for cold traffic. That's for somebody who comes into your world and doesn't want to get overwhelmed. They don't want to get confused. They want to know what they're there for. If you're running paid traffic especially, you need to be very careful about this because if somebody comes, say you're giving away a lead magnet, and uh, you say, check out my great lead magnet. It's going to help you get this. Without that, okay? The person clicks over from the ad, they go to your landing landing page or your website in this case, and they see all of these other things that they can do, they're going to think, huh, huh, what was I doing here again? Why am I reading this about me section of this person? I don't know. Like, I don't Care about them. I don't know them, I don't like them, I don't trust them. That's the whole point, is to not do that. You want to remind them, hey, you're here for a reason. It's to get this. Without that. Remember, that's why you clicked on the ad. Here's that thing to help you get this without that. Click here to download, click here to purchase. Click here to take the next step in your conversions or your conversions as the business owner. Okay, hopefully that makes sense. Okay, again, think about it. Um, like a, like a retail shop. You walk into a JCPenney and you see all of this stuff going on, right? You browse, you see what you want, you buy something, you don't buy something, you leave, you come back, Whatever you peruse is the word that I'm looking for there. Uh, whereas a landing page is a pop up shop that's only selling one specific item. Okay. And it doesn't have to be a sale, it could be a download. Again, a lead magnet to build your list. All right, so let's recap. Ultimately, if you are in the business of anything, a landing page is meant to be at the top of your funnel. To build your list, to build rapport, to build trust with a cold audience so that you can eventually warm them up and move them to the middle of your funnel, which is your website that has your, um, you know, content on it, your value videos, your about me, your products, all of the things that you do and the ways that you can help them after you've already established some sort of authority given your landing page. All right, so hopefully that helps. Um, this is a little bit shorter than I normally record, but I really want you guys to understand that because at the end of the day, learning marketing in small bite sized chunks is, is how you have to do it. If I sat here and I taught you every marketing term in this one video over the next 60 minutes, how much of it are you going to remember? Okay, so if this helped you subscribe, follow my YouTube channel, YouTube.com uh, arketingdan or/ that Marketing. Dan. Um, this whole point of what I do this for, again, I mentioned this in my YouTube version of this. I'm not trying to sell you anything. All I want to do is help you get ahead in your marketing journey. Whether you're a marketer yourself or you're a business owner that's doing your marketing for yourself, I am here to help you do that. That and then down the road, once you get some traction. Maybe you remember me. Maybe you reach out. Maybe you say, hey, Dan, you're pretty good at this stuff. And I, I do the whole. Actually, I think I talk about that in my YouTube video, my whole, uh, bait and switch method. If, if, uh, you're interested in learning about that, go check out my YouTube video, uh, about the difference between a website and a landing page. And I talk about my personal landing page. That where I put in fifteen hundred dollars into ads once. And now in the last couple of months, I've gotten out of it. I'm getting 5, $800 in return monthly. So I'll repeat that $1500 once. And now I'm getting 5800 every single month from new clients that I got using this little bait and switch method. And don't go getting crazy. It's not unethical. It's actually quite brilliant. So even if any of my clients see this, they're going to be like, wow, you're pretty freaking smart. I get it. I'm glad you baited and switched me, because that's the whole point. I helped introduce myself. I warmed them up and I got them on the phone and I started talking to them. That's how I closed them. And here we are doing business. And that's the whole idea. So thanks so much for listening. We'll check you next time. Have a great day. Uh,