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Index/Sales/Marketing Made Easy for Small Business Owners
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Engineering a Reputation (Taylor's Version)

Marketing Made Easy for Small Business Owners · 2025-05-23 · 19 min

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Episode notes

If your business is great but no one knows it, you’re not alone - and you’re not growing. In this episode of Marketing Made Easy for Small Business Owners, Dan breaks down how to engineer word-of-mouth so people actually talk about your business when you’re not in the room. Because here’s the truth: quality work isn’t enough. You’ve got to give people something to say - and a reason to say it. You’ll learn: • Why “best kept secret” is code for “slow death” • How to ask for reviews the right way (and actually get them) • Why storytelling is more powerful than any sales pitch • The simple tactic that local restaurants, contractors, and creators can use to generate buzz this week • And how to speak directly to the version of your customer from 3 years ago (Taylor Swift style) Whether you’re a service provider, restaurant owner, or digital creator, this episode will help you go from invisible to unforgettable. Press play and let’s get people talking.

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