Marketing for Startups with Fexingo · 2026-07-20 · 7 min
Episode 123 of Marketing for Startups with Fexingo. Lucas and Luna explore a counterintuitive growth tactic: optimising the unsubscribe page. They break down how one B2B SaaS startup, a project management tool called Planly, turned its cancellation flow into a conversion engine. By adding a simple survey with a twist - a 'downgrade to free' option and a personalised video from the founder - Planly retained 18% of cancelling users and converted 12% of those who left into evangelists who referred new signups. The hosts dig into the psychology of the 'offboarding moment', why most startups neglect the goodbye, and how a single page change drove over 10,000 net new signups in six months. No hot takes, just a specific, replicable tactic for early-stage founders. #MarketingForStartups #FexingoBusiness #BusinessPodcast #GrowthHacking #UnsubscribePage #ChurnReduction #CustomerRetention #SaaSGrowth #FounderLedMarketing #Planly #Offboarding #ConversionOptimization #ReferralMarketing #Personalization #VideoMarketing #B2BSaaS #StartupTactics #ScrappyMarketing Keep every episode free: buymeacoffee.com/fexingo
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