Marketing for Startups with Fexingo · 2026-08-05 · 7 min
In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into a counterintuitive growth experiment: a founder who stopped caring about search volume and started writing for a single customer. They break down how a B2B SaaS startup named ParcelPulse - a package tracking tool for e-commerce brands - used a targeted SEO test to double their signups in six weeks. The episode walks through the three-step process: finding a niche keyword with no commercial intent, writing a deep technical guide that answered one specific question, and adding a small interactive tool that turned readers into users. Lucas explains why Google's helpful content update made this approach work in 2026, and Luna brings up the tension between short-term metrics and long-term trust. They also discuss how the founder's personal voice - complete with mistakes and backstories - made the page convert better than a polished corporate one. If you've ever wondered whether SEO still works for early-stage startups, this episode gives you a replicable framework and a real-world number to aim for.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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