Marketing Analytics with Fexingo · 2026-08-13 · 6 min
On this episode of Marketing Analytics with Fexingo, Lucas and Luna dig into why podcast host-read ads stubbornly escape most attribution models. They walk through a real-world example: a DTC skincare brand that saw a noticeable sales bump after a podcast campaign, yet its analytics platform credited almost nothing to the podcast. They break down the three core problems - no clickable link, delayed listening, and promo-code friction - and explain what marketers can actually do about it, from matched-market tests to brand-lift surveys. If you've ever wondered why your podcast ads look like they're 'not working' when they clearly are, this episode is for you. #PodcastAds #Attribution #MarketingAnalytics #DTCBrands #BrandLift #MarketingROI #PodcastMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #Measurement #Analytics #MarketingStrategy #AttributionModel #AdvertisingEffectiveness #PodcastAdvertising #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
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