The CMO Podcast with Fexingo · 2026-08-02 · 8 min
In this episode of The CMO Podcast with Fexingo, Lucas and Luna drill into a surprising stat: B2B buyers now consume nearly four hours of podcasts weekly, and over half of them have chosen one vendor over another after hearing its CEO on a show. They unpack how CMOs are moving beyond pre-roll ads to own shows, host-read endorsements, and category sponsorships. Using the example of a software company that shifted 30 percent of its brand budget into podcast sponsorships and saw a measurable lift in pipeline, they break down the math of reach versus resonance. They also explore why the host's voice matters more than the production quality, how to measure sponsorships without direct response, and why the CMO's own voice is the ultimate differentiator. If you're trying to earn trust in a crowded market, this episode shows why podcast sponsorships are the new white paper. Tune in for a practical, no-hype look at the channel that's quietly becoming the most effective B2B marketing play.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
Growth lessons from Darren Chait (beehiiv CMO /ex-Calendly)Demand Geniuses: Revenue-Driven B2B Marketing · on B2B marketing85 / 100
Why B2B brands should be doing influencer marketing with Ishveen JollyThe Dave Gerhardt Show · on B2B marketing83 / 100
Best of LinkedIn: Social Selling CW 23/ 24Best of LinkedIn: Strategic B2B Marketing · on B2B marketing82 / 100
How Glossier Built a Community-First Beauty Brand72 / 100How CMOs Are Using Gamified Loyalty Programs75 / 100
How CMOs Are Using AI Agents for Customer Retention85 / 100How CMOs Use AI to Predict Campaign Performance Before Launch82 / 100How CMOs Are Using Branded Newsletters to Drive Revenue73 / 100