Marketing Analytics with Fexingo · 2026-09-03 · 10 min
Most attribution models ignore the most efficient growth channel: your own employees. We break down why internal referral programs often outperform paid ads in cost-per-acquisition and retention, using a specific case study from a mid-market SaaS firm that scaled its workforce by forty percent while cutting marketing spend. Lucas and Luna explore how to measure this hidden engine of growth, why it is invisible to standard last-click attribution, and what leaders need to change in their incentive structures to make it work without creating compliance risks or culture problems. #EmployeeReferrals #InternalGrowth #MarketingAnalytics #AttributionModels #CustomerAcquisition #SaaSGrowth #BusinessPodcast #FexingoBusiness #HumanCapital #RetentionStrategy #CostPerAcquisition #OrganicMarketing #WorkplaceCulture #SalesEnablement #MarketingMix #DataDrivenDecisions #LucasAndLuna #BusinessStrategy Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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