Marketing Analytics with Fexingo · 2026-07-09 · 5 min
Lucas and Luna dig into the dark side of marketing attribution: the blind spots that hide your highest-value customers. Using the example of a mid-market SaaS company that ran a controlled experiment, they reveal how last-click and even multi-touch models systematically undervalue the first touch that builds brand awareness. The episode walks through a real dataset where 34% of conversions came from channels the attribution model had rated as zero-ROI. They also discuss practical fixes like holdout groups and incremental lift measurement. #MarketingAttribution #BlindSpots #CustomerValue #SaaS #HoldoutGroups #IncrementalLift #FirstTouch #LastClick #MultiTouch #BrandAwareness #ROI #ConversionData #AttributionModel #Experiment #MarketingAnalytics #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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