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Last-click attribution

A guide to the best B2B podcast coverage of Last-click attribution - the shows and 21 episodes that go deepest, ranked by substance, not downloads.

Last-click attribution has dominated marketing measurement for years, but it systematically fails to capture how customers actually convert - especially on subscription models where purchase decisions span weeks or months and seasonality drives real patterns. These episodes explore why traditional attribution breaks down, what incrementality testing and causal inference reveal about true marketing impact, and what metrics and methods (from MMM to AI-driven approaches) are replacing click-based models as operators seek honest measurement instead of inflated channel credit.

Best shows on Last-click attribution

Best episodes on Last-click attribution

  1. Why Your Marketing Attribution Is Missing the Holiday Season Effect

    Marketing Analytics with Fexingo · 2026-06-29

    94 / 100

  2. Why Marketing Attribution Breaks on Subscription Models

    Marketing Analytics with Fexingo · 2026-07-01

    92 / 100

    …A SaaS company I spoke with - about two hundred million in ARR - was running a standard last-click attribution model.…

  3. Why Marketing Attribution Misses the Seasonality Pattern

    Marketing Analytics with Fexingo · 2026-07-02

    91 / 100

  4. How Incrementality Reveals True Marketing Impact

    Marketing Analytics with Fexingo · 2026-07-03

    90 / 100

  5. Private Equity and B2B Marketing: Unlocking the Power of Brand

    B2B Marketing Needs Don Draper · 2025-11-17

    86 / 100

  6. #124 Why Authentic Content Beats the Algorithm | Yoray Halevy

    Always Be Testing · 2026-06-16

    83 / 100

  7. How Marketing Attribution Fails on Subscription Models

    Marketing Analytics with Fexingo · 2026-07-02

    82 / 100

    …Their last-click attribution model showed a 4x return on ad spend.…

  8. CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone

    Always Be Testing · 2026-05-19

    81 / 100

  9. An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82

    The Transaction · 2026-06-23

    76 / 100

  10. Season 9. Episode 1: First 90 Days of a CMO, Elina Vilk, CMO, Hootsuite

    CMO Insights · 2024-01-19

    72 / 100

    …And as you think about that, all you think about are last-click attribution metrics because they're easy wins and they're easy things you can showcase to a CFO and say, hey, we did this, right?…

  11. Stephan Bajaio on AI Search, Marketing Silos, and Where SMEs Should Focus

    Marketing for SMEs · 2026-06-18

    70 / 100

  12. The Future of Marketing Measurement Is Causal | Talgat Mussin

    The Efficient Spend Podcast · 2026-04-07

    63 / 100

  13. Click Attribution Is Dead. Here’s What to Track Instead.

    The SaaS and AI Growth Podcast · 2025-10-22

    49 / 100

  14. How Influencer Marketing Breaks Your Attribution Model

    Marketing Analytics with Fexingo · 2026-07-27

  15. Marketing Attribution Ignores Affiliate Link Fragmentation

    Marketing Analytics with Fexingo · 2026-07-21

  16. Why Marketing Attribution Overweights Facebook for B2B SaaS

    Marketing Analytics with Fexingo · 2026-07-16

  17. Why Marketing Attribution Ignores Cross-Device Journeys

    Marketing Analytics with Fexingo · 2026-07-14

  18. How Marketing Attribution Overweights Google Search Clicks

    Marketing Analytics with Fexingo · 2026-07-13

  19. How Multi-Touch Attribution Hides Your Best Channels

    Marketing Analytics with Fexingo · 2026-07-03

  20. How Attribution Blind Spots Hide Your Best Customers

    Marketing Analytics with Fexingo · 2026-07-09

  21. How Last-Click Attribution Wastes Your Marketing Budget

    Marketing Analytics with Fexingo · 2026-07-08