74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR

Episode notes

This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with. In this episode, Ashley Wood , VP of Marketing at LANDR , provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up. We cover; If you don't have a product marketing function, why should you start building one now What needs to happen before you start a product marketing function What kind of product marketer Ashley suggests hiring as your first product marketer What areas a CEO should discuss with a product marketer to get them excited about a job like this How to prioritise things as a 'first in' product marketer The key 2 or 3 things to get done first to set yourself up for success When it's time to start hiring more people into the function Common pitfalls to avoid And so much more... Market Mentors is

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