67. Series 2 | Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP

Episode notes

From early-stage start-ups to large enterprises, B2B tech companies are currently investing heavily in product marketing, whether that’s hiring their first person or building a whole team. But many of those businesses - and the candidates they’re hiring - are still unsure how to get product marketing right, especially in such a fast-moving, competitive tech landscape. In this podcast, Ashruti Singh , Director of Product Marketing at SAP, shares some valuable advice and guidance to help you succeed with product marketing today. They cover; Why product marketing is exploding right now How the responsibilities of product marketers is evolving What product marketing can bring to a company that doesn't already have it What's important to product marketing job seekers What the 'red flags' are for product marketing job seekers What jobs people could transition into product marketing more easily from Interview tips for product marketers How product marketers should position their contribution in interviews And so much more... Market Mentors is

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