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Index/Marketing/Market Like a Fintech
Market Like a Fintech artwork

We’re moving to the Fintech Marketing Lab!

Market Like a Fintech · 2026-03-04 · 2 min

0:00--:--

Key moments - from our scoring

Substance score

2 / 100

Five dimensions, 20 points each

Insight Density1 / 20
Originality0 / 20
Guest Caliber0 / 20
Specificity & Evidence1 / 20
Conversational Craft0 / 20

After months of hosting Market Like a Fintech, the podcast is transitioning to a new home under the Mint brand with a fresh name: Fintech Marketing Lab. The host thanks existing listeners and explains the rebrand isn't an ending but a pivot - the show will continue featuring interviews with fintech marketing professionals and executives, exploring how fintech marketing works in practice through guest experiments and insights. The first episode under the new name features an interview with a payments company CEO discussing what executives actually expect from their marketing leaders. Listeners who want to continue following the show need to search for Fintech Marketing Lab on their podcast platform of choice. The new cadence will be one to two episodes monthly, maintaining the same quality and guest caliber while operating under the Mint umbrella.

Key takeaways

  • →The podcast is rebranding from Market Like a Fintech to Fintech Marketing Lab under the Mint brand, with new episodes exclusively on the new feed.
  • →The show will publish one to two episodes per month featuring interviews with fintech marketing professionals and company executives.
  • →The first episode under the new brand includes an interview with a payments company CEO sharing perspective on what marketing leaders should know about executive expectations.
  • →No future episodes will be published on the original Market Like a Fintech feed, requiring listeners to subscribe to Fintech Marketing Lab to continue.

Topics in this episode

fintech marketingFintech Marketing LabMint brandPayments companyCEO perspectivesMarketing leadership

Questions this episode answers

What happened to the Market Like a Fintech podcast?

The podcast has been rebranded and moved under the Mint brand as Fintech Marketing Lab, but continues with the same format and guest interviews at one to two episodes per month.

Where can I find the new Fintech Marketing Lab podcast?

Search for Fintech Marketing Lab on Spotify, Apple Podcasts, or other podcast platforms where the show now publishes episodes exclusively.

What was the first episode of Fintech Marketing Lab about?

The first episode featured an interview with a payments company CEO discussing what marketing leaders should understand about executive perspectives and expectations.

Will there be more episodes on the original Market Like a Fintech feed?

No, the host will not publish any future episodes under the original name; all new content is exclusive to the Fintech Marketing Lab feed.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

1 / 20

This is a pure housekeeping announcement with zero substantive insights for a B2B operator. The only vague gesture toward content is an unelaborated mention of interviewing a CEO about what they want from marketing leaders.

just wanted to share a little update

Originality

0 / 20

There is no thinking of any kind present - original or otherwise. The entire episode is an administrative redirect to a new feed with no ideas expressed.

if you search on Spotify, apple Podcasts, or wherever you listen to podcasts, search for FinTech Marketing Lab and that's where you'll find it

Guest Caliber

0 / 20

There is no guest in this episode whatsoever; it is a solo host monologue lasting approximately two minutes with no practitioner perspective offered.

That's all from me and I hope to see you there

Specificity & Evidence

1 / 20

The only concrete detail is a passing reference to interviewing 'the CEO of a payments company,' but the company is unnamed, the CEO is unnamed, and no content from that conversation is shared.

I was able to interview the CEO of a payments company and kind of get the other side, the other perspective of what CEOs actually want from their marketing leaders

Conversational Craft

0 / 20

There is no conversation, no guest, no questions, and no follow-ups - this is a brief solo announcement with no craft elements to evaluate.

I just wanna say a huge thank you. I appreciate you for being a regular and being a part of this journey

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

fintech6marketing6podcast5episodes4search3share2update2listening2interview2guests2podcasts2listen2first2continue2hope2please2

Episode notes

Hey everyone, I just wanted to share a little update: we’re moving to a new podcast called Fintech Marketing Lab ! If you have been listening to the Market Like a Fintech podcast for the past few months, I want to say a huge thank you. I appreciate you for being a regular and being a part of this journey as I interview many fantastic guests in the fintech marketing world. After some discussion with Ani, we have decided to take the podcast under the Mint brand, which means the podcast is still going. We're not ending the podcast, we're still going to have amazing guests covering a wide range of topics. It's just now under a different name. So if you search on Spotify, Apple Podcasts, or wherever you listen to podcasts, search for Fintech Marketing Lab and that's where you'll find it. We're going to be doing one or two episodes a month (and have already published our first one!). I've called it a Lab because it's kind of where I hope to explore, to understand other people's experiments, break down how fintech marketing actually works in practice. And the first episode was pretty cool!

Full transcript

2 min

Transcribed and scored by The B2B Podcast Index.

Hey everyone, I just wanted to share a little update. If you have been listening to the market like a FinTech podcast for the past few months. I just wanna say a huge thank you. I appreciate you for being a regular and being a part of this journey as I interview, lots of fantastic guests in the FinTech marketing world.

After some discussion with Annie, we have decided to take the podcast under the Mint brand, which means the podcast is still going. We're not. Finishing or anything like that. And we're still gonna have amazing guests covering a wide range of topics.

It's just now under a different name. So if you search on Spotify, apple Podcasts, or wherever you listen to podcasts, search for FinTech Marketing Lab and that's where you'll find it. We're gonna be doing one or two episodes a month. We've already published our first one, and that is where we're gonna continue this podcast.

I've called it a lab because it's kind of where I hope to explore, to understand other people's experiments, break down really how FinTech marketing actually works in practice. And the first episode was pretty cool. I was able to interview the CEO of a payments company and kind of get the other side, the other perspective of what CEOs actually want from their marketing leaders. So yeah, just wanted to share this update.

If you want to continue listening to FinTech marketing episodes please search for FinTech Marketing Lab and you'll find us there. We won't be publishing any more episodes under here, so please subscribe to the new podcast to listen to future episodes. That's all from me and I hope to see you there.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Season 4, #3 - Growth Gears for ScalingThe Founders Sandbox · on Marketing leadership73 / 100
  • 'Busy Isn't Bold': The Banking Branding ProblemMoney Isn't Everything · on fintech marketing65 / 100
  • The Brand ROI for Startup Founders to Replace Sales Silos and Lead with Confidence - Bianca BassThe Engine · on fintech marketing59 / 100
  • Why There’s More Content in 2026… But Worse ResultsMarketing Trends · on Marketing leadership
  • How to Break Into Private Equity as a Fractional or Interim CMO / GTM LeaderDemand Revenue · on Marketing leadership
  • The New Marketing Role You Should Be Hiring ForPipeline Visionaries · on Marketing leadership

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