S04E169 Entity Engineering for AI Visibility with Jason Wade

Welcome to the Leadership in Law Podcast with host Marilyn Jenkins. Delivered straight to your ears, your ultimate podcast for navigating the ever-changing world of law firm ownership. In each episode, we dive deep into the critical topics that matter most to you from unlocking explosive growth to building a thriving team. We connect you with successful firm leaders and industry experts who share their proven strategies and hard-won wisdom.

So, whether you're a season leader or just starting your journey as a law firm owner, the Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice. Welcome to another episode of the Leadership in Law Podcast. I'm your host, Marilyn Jenkins. Please join me in welcoming my guest, Jason Wade, to the show today.

Jason is a technologist and system architect on how artificial intelligence discovers, interprets, and ranks information online. He's the founder of Ninja AI, a platform focused on AI SEO, generative engine optimization, and answer engine optimization, helping companies structure their digital presence so AI systems recognize them as authoritative sources. Jason works in the at the intersection of AI, search, and information architecture, building frameworks that help organizations stay visible as the internet shifts towards AI-driven search and generative answers.

I'm excited to have you here, Jason. Welcome. Thank you. Thank you very much.

I'm excited to be here. Absolutely. Tell us a little bit about your journey of how you got here. So I'm in a lifelong entrepreneur, without a doubt, and selling candy in elementary school.

And then my first major business was I started doing e-commerce in the early days of e-commerce. And I've been doing, I've been buying and selling domain names for a very long time. So the weird thing about that is I know the future because I know the naming trends and people buying the domains five, three years or before. So with AI, I knew it was coming.

Yeah, it's pretty, it's an interesting. I mean, I could give you and for lawyers, actually, an easy tip. If you want to know the tech that's coming down the line in about two years, and about one year, follow Y Combinator or less, actually, for the technology, like Harvey and stuff. And then and the rate with AI, it's increased the rate of all these things.

So wow, it might have taken two years. So, anyways, and then follow Andreas and Horowitz because they always invest in the winners, always. And it's a lot of law tech, a lot of law AI. So, anyway, so I follow that and I kind of know.

So, I was early in e-commerce, and then on eBay and Amazon, I like figuring it out, right? And then I was doing smart home stuff. I had a company in Orlando Smart Homes, Tampa Smart Homes, and and that really fizzled because it which is interesting, because the smart home stuff was dipping into AI, yeah, but that was like 2021, and it's way too early. It'll come back.

So then I was like, all right, what's next? And to be honest, I was working at Orkin, and which is an interesting point. They were a three billion dollar company and they made a big deal. Their revenue was over a billion, which that isn't a good multiple, but no, no, not at all.

But I don't the market, I think it was low margin, and I had to take a course on AI, and it was the worst course, it was a waste of time. It was like co-pilot or whatever. But I was like, you know what? I think I know about this AI stuff because I own AI domains.

Destiny AI has sold in Ninja AI, and I was like, I know about it, but what's going on? And it was right when it was exploding. So then I was like, my thing is I love helping businesses like my old business, like a service provider or lawyers or whatever. So I was like, I'm gonna help myself, but then I can help them.

So just like with you, it's that service mindset, but also seeing the opportunity, then seeing the opportunity that other people don't see, and then trying to help them and help yourself. Love that. I love that. So we're gonna talk about AI and stuff today.

So, Jason, one of the biggest shifts happening right now is that AI, not traditional search engines, is becoming the primary reader of the internet, right? How should businesses understand that shift? I think for lawyers, I the notes say ranking doesn't matter anymore. That's not true.

Because Google is not true. Even with what I do, what the AI says I do, it's not true. And theoretically and whatever else. But because Google is 600 times the traffic of Google or of AI, of chat GPT.

Now the intent on GPT is way higher. That's the good so it ranking or traffic in that respect doesn't matter as much, but Google matters, and Google will matter for the next, especially with the changes they made yesterday. With but you still have to do the SEO stuff like you do, you have to do maps. Come on.

If you can't do maps, come on, right? Or like these lawyers, what percentage of them do you think do LinkedIn profiles? Very almost none, almost none. And I understand it's the whole Morgan do you they don't want to rock the boat like Morgan did back in the day, right?

They have to be careful, but come on, like there'll be auto-generated ones from 15 years ago, yeah. And LinkedIn always pops up second, almost always with lawyers, maybe not with the law direct directories that are have so much page rank. But so ranking matters, SEO matters, but look at the look three years, five years out because it won't be so important that far out, I think it still will for lawyers and things like this, because there's still gonna be a high percentage of the population that isn't on GPT.

So you have to play with you have to play both fields, I think. That's the for 27 years there's been one field. True, and I think you hear the SEO people saying running uh everybody's running AAO and GEO and saying all these new terms, and SEO still matters, it's massive. Because it's the it's I don't want to say frame of the house, it's like most of the car.

Yeah, like maybe AI is the gas, right? But you got or Tigers, you gotta have the fundamental, you gotta have a website so people go there and see you're authentic, you're real. You gotta have a headshot so you don't look like a weird person. There's a lawyer in Texas because I'm helping a personal injury lawyer there, a really big one.

And the biggest one, you can figure it out easy, the Texas Hammer. I'm not kidding you, and I shouldn't say this. He looks like weekend at Bernie's on in his hero session. Oh no, and that's the kind way of saying it.

Oh right. So, like you've got to have those fundamentals, a good headshot, a good bio, join the chamber, join Better Business Bureau, right? Because then in that second wave to AI, that's all the authority signals. Yeah, and when it's evaluating you, just like you evaluate somebody, I evaluate somebody, if they're a lawyer with no community connection, with no blogging, with no history, so I think it's wise to be aware of the landscape, and that's not their forte, which is why they hire us, right?

Even I'm suspect of an attorney that doesn't have a website at all. Oh my god, and well run into several of those. Several of them, and the weird juxtaposition is some of them don't need it. If you're there's a situation I'm going with, and the person has their lawyer used to be the president of the bar.

Well, he doesn't need a pencil. In fact, it might hurt his brand, right? Yeah, because his discretion, I'm sure he represents judges. Yeah, in that case, you it's not that much of a need.

But so getting back to the AI thing, we hear terms like AA AI SEO, GEO, and AEO everywhere right now. Can you break down the differences and explain what actually matters most for business owners? Yeah, so it's you start with GEO, and that's generative engine optimization. I hate the term, it's hard to say, but it's getting in the results, right?

The easiest way to see it is Google overviews. And let's be honest, when Google goes to a hundred times the traffic, overviews in Google and Gemini and their whole suite is going to be a huge portion. Google will not lose. People don't have that's that they'll do what everybody should do.

They create the terms, they create the rules, and then they win. So GEO is getting in what it's thinking about. You'll see it over to the right with the recommended sources, you'll see it a little bit in like the thinking. It'll say law, marketing, blah, blah, blah.

And and then AEO answer. But oftentimes there's four answers. So what you really so it's citation, inclusion, and then selection, really. And so those terms are gonna go away, they're gonna disappear.

GEO, AEO, but they're important right now, especially if lawyers are hiring people in the keywords. Yeah, that's a good point, actually. Don't overstuff them, copy more their wording, even anyways. So, and then I like to say AI visibility because and that's coming up, and that's the term I use, and it's basically like getting in it, and and then the better in refining it, saying, Okay, I'm in it, I'm at the GEO stage, I want to be at the AEO stage, and then really what you want to be is the selection, the final answer.

Yeah, and sometimes I've seen that. Like I go last night, I Googled my name and AI, and it said, I think you're thinking of, and it was me. I was like, that is exactly what I want. It's exactly what like when somebody Googles securities lawyer Dallas, they want and they go, I can't remember the name, I think it's Bob something.

And they go, You're thinking of Bob Jones. Then you've done your job. Yes, right. Yeah, exactly.

Now that I and it to get those right, I think we're just into the point of throwing acronyms out, and yeah, when you really understand it, it's visibility, and that's just the bottom line you need to work on. I agree with that. Let's jump back a minute to the Google update. So there was a big Google update in August, April.

I think they're doing one every five weeks now or three weeks. What did you see the impact of Omni wise? So I with the one, what was it called in December? It was called something core.

Oh my god, my traffic went my traffic and results went to nothing. Yeah, we saw fluctuation as well. Yeah, and other people, I saw I wasn't doing it heavy for other people, and it my stuff is mostly AI because high intent, but I haven't necessarily kept track of it on Reddit. I do, which is good.

Actually, I did a deep dive on on it today, just to understand it, right? Because I was on Twitter, I saw, I think it'll have a substantial change because it they said LLMS, the ever what everybody touts for AI, that it's the basically the robots or whatever site map doesn't matter. And listicles are junk, right? Doesn't matter, right?

They did for a while. That's what I noticed when I collapsed, and then I had to redo every page because I could see Chat GPT at the end of the year said that was your busiest day ever. Oh man. The 19th, 19th of December, I had to redo every page.

So to your point, like with all these changes, I don't know exactly, and nobody does because Google, Google's Google, they're not gonna give away to everybody. That's how they make their money, is making it difficult. So you gotta pay. But it's AI, they're copying GPT, GPT's copying them, and so it's authority.

So they're getting they know junk, they know Reddit's junk, they know LinkedIn for the most part's junk, but you gotta play that game today until the new stuff comes out in three years. Yeah, listicles were the big thing there for a couple of years. Everybody wants those, and and that's interesting that how they're coming up with that, and now everything's changing. So it's and that's that's the thing to communicate to clients is SEO is a constantly changing game.

We get better and better, you get more and more content out there, but Google just changes, and it's going to be a little, but you just want to continue to go up. But there's gonna be drops as well. The way I think about it is Seinfeld, right? You remember, I remember Seinfeld at eight o'clock on NBC, right?

Yep. It's a good quality show. Is it that's all it is? It's a good quality show.

It brought all the other stuff, it brought all the other shows. It was it was the thing, it was the standout. And I think everybody needs something like that. Yeah, I agree.

In your writing, you talk a lot about entity engineering. Yeah. Now, what does that mean and why is it becoming a recognized entity more important than simply ranking pages? In all these companies there that are coming to me, various, but with the law firm, it's a law personal injury.

They're all founders, sole owners, every company. Yesterday I was like, why is this every company PE backed, right? Because they're looking to scale. They're looking to scale massively, right?

The guy in Texas wants to be Morgan, and he could be a young Morgan because Morgan's getting older and yeah, overproduced. Oh, he's going over the top with this stuff, like with the Vegas event. I I get all this stuff on Instagram and LinkedIn. He's good, but it's over.

He's got a book out. Um but it's so in this case, it's a single founder, it's somebody who came almost from nothing and and created his thing. But their story is confined to a half-assed bio on their site. Yeah.

And then, like I saw a professional recently and I wanted to research because I wanted to understand them, right? Because I was dealing with them. So I researched people, and everything came from one bio and it wasn't done well on Wix. Great guy, educated, everything, everything came from one bio.

So I made a list over the weekend of fill in the blank, like literally to the founder. I won't take all these jobs, like I'm not taking them because I say, Who do I report to? It's the some person who's a level or two beneath them. That's the most important thing to the business, is that right?

Is the entity of the business, but more so the founder when there's a strong founder, because that's the story. People do business with you, like with lawyers or whatever, because of who you are, because they understand you. And just like an H1 on your in the hero, the top section for most people, it has to make sense instantly, right? The entity, and then we could say you love vanilla ice cream, and you volunteer like with the car dealer that I got an interview with later on.

Same thing. 17 locations, single owner, every single one of them, right? And he's it's Bob in like Bob has half a bio. Oh my gosh.

I mean, you know what I'm saying? Like, yeah, their whole thing is what is it? Bob's offer. I'm saying too much.

Bob's offer, right? Bob is the most important person in that whole organization. And he has one paragraph on the website. Yeah, yeah.

How easy do they have to make it, right? And so if I get that job, which I hope I will, because it's a really creative position, like I'm gonna say the first thing I do is I'm gonna go meet Bob. No, no rules. We're gonna go out to lunch.

We're I'm gonna see who he is. He's gonna see who me. I I am, and then I'm gonna go to every one of those locations, just like if it was like the lawyer, and in he's in multiple markets in Texas, because I want to meet the manager, because that's who matters there. Yeah, his bio needs to be prevalent, so it's things like that.

Okay, that makes sense because the thing is that a lot of people are more interested in telling about their credentials as opposed to telling about them. Your credentials are important, but there's a message that needs to be out who you are, who you help, and what you do. So I'm talking to the client. I think I'm helping my mom do legacy stuff, and then I was like, oh my gosh, this is exactly what I do.

And so it's helping them figure out, put the pieces together. Because let's be honest, lawyers and a lot of these professional people are too qualified for this. Too they're operating at a level like here, where and that's fine, the body needs a hand, the body needs hair or whatever else, a foot, but they just need somebody to help them understand what I've done, right? Like, and same thing with my mom.

So, like I dump in the notes and I say, give me some things to fill in the blanks. What I would recommend for most lawyers is just do it by voice. Just do it by voice. You're gonna say more, you're gonna and go by like a set of questions.

You could go and chat GPT and say, I'm a lawyer, I need to brand myself. Give me 20 questions of what to answer. Boom, done. You don't have to hire me.

And then go to your phone, go to the notes section and talk and always talk for much longer than you think you should, and say the F-word, say whatever you got to, because GPT knows and it'll say it that's all data. And then you could say, form my entity, or you could say act like ninjaai.com and form my entity, and it will steal everything that I do, right? And so that's what I think could easily be done, right?

Because they'll never do that process unless prompted. Never ever, right? Yeah, so they might get their daughter or an intern to say, look, you need more words. You need 1800, 2500 words on a page, right?

You need it now, especially with that update. Actually, you're supposed to put the answer first. And I'll yeah. They've been saying that for a while that if do a TLDR at the top.

So that's too long, didn't read, put your answer at the top, then go through your guide. And yeah, that's I've been reading that. I've been seeing that probably for the last couple weeks. So it it is interesting, those little changes to that.

We call that cornerstone content when you do those big guides. Yeah. Yeah. Good at that.

I see people like you and Ann Smarty and other people that are just good at the guides. Good at yeah, it's interesting. I do, I just do I dump in a gamma and I do a presentation. And it does all those.

Yeah. Love that. Yeah, we do for a lot of our clients, we do hub and spoke methods. So you have the big guide and then you have the blog posts that go into more detail and maybe local stuff.

So it kind of all heavily feeds on each other with the appropriate backlinks. So it's super focused SEO, but for the AI visibility. So again, SEO matters. It matters big time.

And that's the thing with all the people contacting me. It's been a lot, like the same thing every time I can predict it is the founders waking up. And on the horizon, because they're so aggressive, like ambitious, they look they want to sell, they want to be loaded, they don't want to be they want to be, they want to have 1.5 billion or whatever he has, right?

That's they don't want to just be a hundred a centennier or whatever, right? And I respect that, right? And so they're like, I don't know if they ran a publication, an industry publication, or what happened. They all care, like they all care, and that's great because they'll see the benefits in two to five years.

Yeah, don't even bother seeing the benefits. You if you if you get a case or two, pay for itself, yeah, beyond, right? Absolutely. So a lot of businesses still don't understand the importance of digital consistency, right?

Yeah, how important are the fundamentals like branded email domains, strong websites, structured content, and consistent online profiles, including social media, are you see? That is, and that's all entity engineering, that's all what I do. And it's weird to be kind of shallow, it just is. But like with the weekend at Bernie's guy, come on.

Somebody needs to say that. Somebody needs to say that. Update the picture or take him off. But and same thing, like with LinkedIn photos that are 10 years old compared to the firm.

Because, like, with me, the kind of pettiness, but just that's what I do is observation. Why does some like why does somebody not update their picture, right? What have they been doing for 10 years? Why did they blog three months ago or three years ago, right?

Oh, I know. I had a I had someone that came to me and their last blog post was 2016. Oh my god, oh my god. So it's just common sense.

Listen, I'm 51, almost 52. So I remember brochures, right? Yep, don't put out a crappy brochure. If you have a sign in my small town, the sign almost always matches the brochure because they got the logo 10 years ago and they ain't paying.

Oh my god, logos literally dump it in G and and now GPT has gotten really good with their image, better than Nana Banana sometimes, and you go make this better. Yeah. Well, actually, I I discovered an attorney website the other day that still had get this, an animated gif on it. Wow.

Recall now. I can't understand gifts on Reddit. Some of them you can't post pictures, and I don't understand them. I miss that.

That's so funny. With Bob, the car dealer in Illinois and Indiana. It's it annoys me the logo at the top left. Let's tell your audience logo at the top left, not too small.

Not too small. Always linking to the hero of the homepage. Always. Always.

Whatever you do. And call to action at the bottom right. And maybe in the phone number at the top right. And then if they have any questions, go to for the people.

com. Those are basics. Those are basics. I'm shocked at people that don't have their phone number on the homepage.

Or maybe it's buried at the bottom. So went to an AI citation of a potential client. They have massive number of pages for every practice area, every type of accident. And AI only saw the ones in the top menu.

So they had their main menu at the top, and then their footer was every car accident the city, truck accident the city. All of those were in. The footer, AI didn't pull any of those. No SE over pulled on any of those.

Only the header? Only the header? Only the only the header menu. I was shocked because this was the first website I've ever recently seen that didn't have all of those nested in your menu.

Because they're all always up there. These were literally bullet pointed in the footer. And AI didn't pull those as part of the menu. Now old SEO rule, every page should be one click away from the homepage.

They tur they were. Was it how long ago was it? Maybe three weeks. Was it HTML?

I wonder? WordPress. The site. Wow.

Yeah, because I love the footer. I have all my services nested, but I pull out stuff in the footer. Hey, you get to the bottom, you can still go there, right? But if you don't have it in the top menu, you're missing a spot.

Does it count with the drop down? Yes. Oh, it does. These were not nested.

That's what we call nested. So it didn't, yeah, it these were not nested up there. They weren't drop-downs up there. Oh.

They only showed at the bottom of the page. Old school SEO, that's perfect. AIA, AI, SEO, no, it didn't even go to the bottom of the page. It seemed to have stopped reading at the menu.

When it got to the hero, it stopped reading links as far as trying to see what's the most popular page in the website. I you can cut this if you want, but what do you do for analytics for customers? We have a custom-built deep dive engine. Oh, good, good.

Yeah, because that's literally I get the email from the free ones from ARFs, from all the ones I signed up for and never paid or whatever, or paid and stop. It's I copy the whole email, even the job, and paste it in. It tells me everything, probably what your evaluator thing does, right? It just why would you people charge 500 bucks for that?

Literally, so it tells me which pages people are going to, why they're going to it, right? Because it analyzes the info, it visits my site. Yeah. It's on, it's and it's sometimes it's not the sites, it's not the pages that I would even think.

And so at least, like in your example, with I don't know if they don't get indexed, I don't know if they matter, but like I respect people who, and maybe that's 10 years ago, did not the hyperlocal, but did like the mass quantity. Yeah. Because it's not great, but at least they tried, and at least they hopefully will understand. Okay, now we need to do that quality-wise, right?

Yeah. So so that it's not because Google is smart enough, like in my evolution and what I do, it is so meta. It is creating the rules, then analyzing the rules, then changing the rules. So that's the thing, is it's not perfect, definitely in legal stuff.

But you're asking the expert. Yeah, exactly. When we think about this, the long-form content. So we've been doing this long-form content for probably eight months now.

Yeah. And we had a new client come on from another agency, and their traffic wasn't great. Their traffic was actually for where they are, is quite good. But we've increased their traffic 55% and can pinpoint the pages that are bringing the traffic in.

Wow. Based on this long-form content for the AI. And that fits lawyers perfectly. But 54% increase in traffic.

They were like, I think eight, almost a million or something. They're at like a million six a month. Wow. It's it was crazy how much the traffic increased with all this new content.

Yeah. And they had a great website to start with, but it was little blog posts and just a small amount of content on each page. And so we just went big, here you go. Yeah.

No, that's all. And that's the thing, the entity, right? So get who you are right, get who the company is right. Try and say it in one or two words.

Yeah. We serve. What does that mean? That's exactly what that's a core thing.

Yeah. Right. If it comes down to us making money or serving the customer, we serve the customer, right? Yeah.

It's just boiling it down. But for everybody, I'm not saying be as social climbing as whatever. I try, but I recognize the things. Everybody has to have a book.

Everybody. Yeah. If you don't have a book, go on Claude. And it's essentially free.

Yeah. And do the narrating thing. Say, I want to write a book about this. I want it to be 12 chapters.

Just into your voice. Then literally, I think the voice app transcribes it, but if they not, figure out how to transcribe, it's pretty easy, right? Yeah. I use feed or I use descripts and say write a book.

Because and then go to Nano Banana or GPT, drop the PDF in and say, make me a cover. It'll make a cover. Yeah. Right.

And it's it serves many purposes because A, you look legit. B, other people, many other people don't do it. C, you can speak on it. Whatever other D, you got tons of lifetime of content.

A lifetime of content. And you can order a book of 20 box of 25 from Amazon KDP, keep them in your office and hand them out to potential clients. People don't throw books away. No, they don't, and they don't read them.

Not all of them. Don't worry about that. No, I need to do that though. I need to I that exact thing you're talking about because that's the that's instant cred.

Yeah. Because they're like, okay, they did it. And then you say, if when you get a chance, like to a let's say personal injury, it's a back accident. Say, I just did an episode on back injuries and stuff, a podcast, right?

And post it on YouTube. And check it out, you might find it helpful. Once they watch that video or listen to that podcast, sold. Yeah.

Right. We're the only attorney they're gonna talk to. Exactly. It's part of the authority building.

I agree. Yeah. And the same thing, white papers. Who does white papers anymore?

Case studies? Not many people. I can't tell you how many times GPT says do a case study, do case studies, do a case study. Okay.

I need to start doing it. I need to start taking my advice. Yeah. Yeah, agree.

You've we've got talked about a lot of the stuff here. If you're let's give a practical strategy. If a log firm or a local business wanted to improve their AI disability starting today, where would you focus first? First thing I would say is do maps, but that won't help you much with AI BIOS.

100%. Like with this dealership, 17 dealerships on their about us page, one person, not even the founder. I think she's like the administrative assistant. She probably did the site.

So do sh do about us, do about us, make it good. The guy I was talking about, he had a word in the second paragraph matriculated. Okay. And I was like, nobody uses that word.

No, nobody. He had a PhD, but I was like, I was like, what percentage of people in the United States use that word? It was one or two percent, right? That's not good.

So make sure and don't do it at a fifth grade level if you're a lawyer, obviously, like politicians communicated that, and you're supposed to write at a fifth grade level. Do it in eighth grade, right? But um, and don't list your accomplishments first, and you know, list it like this is who I am as a person. I I love my family or whatever.

I got into this Morgan story, the origin story, his brother jumped in, got paralyzed. So the bios. It's a long way. I can keep you saying it.

Bios and about us and about the company, and then ask somebody who you don't like, what do you think of this? So they tear it down and then go to your competitors, the good competitors. If they don't have bios, go to the next, go to the next. If they don't have them in your town, go to LA, go to New York, because they're gonna and that's it too.

Benchmark against those. They're just benchmark against who's showing up in AI because they're doing what's right, andor the lazy stuff they did is good enough. That's what people don't realize. Right now, they're ranking or an AI because they're good enough.

Yeah, not great, not what they want, like the to the NBC Seinfeld thing, that you got to give quality. That is the guiding light. Google wants you to be Seinfeld at eight o'clock, they don't want to be whatever at seven, right? Yeah, so they you have to have quality, or people will leave Google and go to the alternative.

So they do have that's why they changed their algorithm because 27 years of faking it. Try looking for a divorce lawyer in Orlando. The junkiest ones are first. I had a lady in the hood say 450 an hour, and I was like, ma'am, I have Google.

I I mean, I know that you've been in which you're not a 450 an hour lawyer in the state. But she could look like one, don't include her address, yeah, like little tricks you could act. But yeah, like just benchmark, but the bios with overviews, especially if they use keywords and unique, unique terms, right? Like creating the terms almost instantly.

I love that because what have we been preaching for all these years about SEO? Is who are you? Who do you serve, and what do you do? Yeah, yeah.

That's so important to articulate that and then talk about you love to take long walks on the beach and see sunsets and drink white wine with your wife and two dogs on the back deck. I know, I know. If I see something like this guy in Texas is in cars, is into cars. You know why I know that?

The only reason I know that is I went to his horrible Instagram account, right? Which he should have a great Instagram account. Yeah. Because people are hiring him because they're going through the worst time in their life, right?

And they feel bad because they're like, Am I being greedy? Am I going after? I don't feel right. People are gonna think weird.

If I get the money, what am I gonna do? Is it gonna change me, right? They need to see, especially now, I think. Morgan's the behemoth.

He's always gonna, he's always gonna be IBM or whatever, right? Like Microsoft, right? But some people want a younger person, some people want, like with this lawyer, he's into cars. He needs to be sponsoring every car show in Texas, right?

Yeah, because we'll get in accidents in. That's true, that's true. Anyways, but I only found that out from his Instagram. It could be, you know what?

One of the things that got me in interested in helping people was I love cars. And I was driving down the road and there was a Ferrari, whatever. Yeah, that's in three or four paragraphs in your bio. Yeah, you can make that work, absolutely.

And then mention, yeah, and then mention you went to Harvard. Don't start with oh, it's there's a lawyer here in my county that advertises Ivy League, right? And I'm thinking expensive googled it once, Google, and it was like the lowest Ivy, but it's still Ivy. But I'm like, you really gotta lead with like lead with saying that's why I'm important.

No, say you're important because I serve people when it you say you're important because this is my story, it's that authenticity. And then when you are questionable, go to Scattenar's because they're gonna pay somebody a whole lot of money to to do it right. Jason, this is this has been really awesome. I know that my audience, based on what we've talked about today, want to will want to reach out to you and talk about their entity and how they can you can help them build that out.

Where can they connect with you and learn more about what you're doing? Sure. They can Google my name, Jason Todd Wade. It shows up and it really tells what I do, which is good on overviews.

And then they can go to ninjaai.com and contact me. My phone number is 321-946-5569. They can text, or of course, my email, jason at ninjaai.

com. Perfect. We'll make sure that we have that in the show notes. And this has been a very interesting and entertaining conversation.

I do appreciate you being on the show today. Yeah, thank you very much. Absolutely. Take care.

That's a wrap on today's episode of the Leadership in Law Podcast. Before you go, I want to make sure that you know about something that could be a real game changer for your firm. If you've been doing the work, showing up, serving clients, but your marketing still isn't producing the caseload you know you deserve. That's exactly the problem Law Marketing Zone was built to solve.

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com/slash book a call and book your free case growth session today. The link is in the show notes. Thanks for listening, and we'll see you next episode. Thanks for joining us on another episode of the Leadership in Law Podcast.

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