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Leaders of B2B Podcast

Hosted by Content Allies - B2B Podcast Production

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B…

236 episodes · publishes fortnightly · latest 2025-11-18 · ~37 min/episode

Rank

#2159

Substance

66.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#324 of 991

Best B2B Marketing Podcasts →

Across the index

#2159 of 6186

Substance

Top 35%

outscores 65% of the index

Why it scores where it does

Leaders of B2B Podcast ranks #2159 on The B2B Podcast Index with a substance score of 66.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Oz Rashid is a genuine practitioner - founded MSH in 2011, 15,000+ hires across 43 countries, real enterprise clients - and not a pure thought-leader, but the episode is heavily shaped by product promotion for Aon and his authority is asserted more than demonstrated through deep operational insight.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

There are occasional useful observations - AI enabling vs. replacing hiring, the hiring-as-marketing framing, and creating 'surface area for luck' - but these are interspersed with extended motivational padding and generic career advice that a B2B operator has heard many times before. The insight-to-filler ratio is low for a 36-minute episode.

“I still think that, that having AI enable hiring is the key, not replacing”

“happiness, and I said this before, is a trailing indicator of chasing purpose”

Originality

12.0 / 20

The hiring-as-marketing analogy and the observation that AI won't replace human interviewers in the near term are framed with some conviction, but both are widely circulated takes; the career advice section (network, customize resume, stand out) is entirely recycled. Nothing challenges the listener's priors in a meaningful way.

“Where's my madman? In the recruiting space?”

“If you are only gonna go about things the traditional way, then you should only expect traditional outcomes”

Guest Caliber

16.0 / 20

Oz Rashid is a genuine practitioner - founded MSH in 2011, 15,000+ hires across 43 countries, real enterprise clients - and not a pure thought-leader, but the episode is heavily shaped by product promotion for Aon and his authority is asserted more than demonstrated through deep operational insight.

“MSH, that services company that's done over 15,000 hires in 43 different countries with eight offices around the world”

“companies like Blackstone, American Express, the NBA, some of the, some of the big luminaries of brands have worked with our company”

Specificity & Evidence

14.0 / 20

A handful of concrete data points add credibility - 45% faster feedback, 15,000 hires, Meta doubling headcount 2020 - 2022, Amazon's 14,000 layoffs - but large portions of the episode, especially the career advice and AI predictions, rely on assertion and anecdote rather than evidence.

“We got feedback 45% faster than we had been previously”

“meta, uh, Facebook from 2020 to 2022 doubled their workforce”

Conversational Craft

11.0 / 20

The host asks reasonable scene-setting questions but never pushes back on vague claims, unchallenged predictions, or the obvious promotional angle; the episode devolves into an extended Aon pitch and the host even volunteers a personal success story that occupies valuable time without advancing insight.

“Oh, uh, that sounds like such a great tool. And we'll definitely include a link to it in the. In the show notes of this episode”

“Oz, I've loved this conversation. This was, this was actionable. This was, this was, um, packed with a lot of great tips and wisdom”

Standout episodes

  • Creating Human-Centered Workplaces in the Age of AI with Oz Rashid at MSH

    2025-11-18

    66

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Creating Human-Centered Workplaces in the Age of AI with Oz Rashid at MSH

    2025-11-18 · 36 min

    66 / 100

Frequently asked

What is Leaders of B2B Podcast's substance score?
Leaders of B2B Podcast scores 66.0 out of 100 for substance and ranks #2159 on The B2B Podcast Index. That puts it ahead of 65% of the B2B podcasts we rank and #324 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Leaders of B2B Podcast worth listening to?
Yes - Leaders of B2B Podcast outscores 65% of the B2B marketing podcasts and shows we rank on substance, so a marketing operator is likely to come away with something useful.
Who hosts Leaders of B2B Podcast?
Leaders of B2B Podcast is hosted by Content Allies - B2B Podcast Production.
How often does Leaders of B2B Podcast publish?
Leaders of B2B Podcast publishes fortnightly, has 236 episodes, released its most recent episode on 2025-11-18.
Which Leaders of B2B Podcast episode should I start with?
Our highest-scoring recent episode is "Creating Human-Centered Workplaces in the Age of AI with Oz Rashid at MSH" (66/100) - a good place to start.

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Guests who've appeared

Oz Rashid

Topics this show covers

The themes that come up most across this show's episodes.

LinkedInCandidate experienceAon HireMSH (talent solutions firm)AI-driven recruitmentInterview automationCost of employee acquisitionLifetime value of employeeHiring process structureMeta hiring practices

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