E72: Transforming Fundraising Through Authentic Donor Relationships with Lisa Greer

Episode notes

Today’s guest, Lisa Greer, is someone that I have admired throughout my fundraising career. As a successful businesswoman who experienced a financial windfall, she set out to make six and seven-figure charitable donations. Lisa was shocked by the inefficiency and dysfunction she encountered within many nonprofits which leaves billions of dollars on the table and threatens the sector's viability. Today we’re talking about outdated fundraising strategies and the importance of empathy and authenticity in building long-term, meaningful relationships with donors.